tarlemedia.blogspot.com

tarlemedia

News on the media. Wednesday, August 12, 2015. The fragile model of the New York Times. However, it could be too late, too little. Print advertising keeps going down at a frightening speed: minus 12.8% for the second quarter. The digital ads went up by 14.2 but the global figure is still -5.5. The lesson one can draw is that quality and good journalism have a cost but it pays with always reluctant subscribers and also, one must rely more and more on digital tools which are hard to find and very, very exp...

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News on the media. Wednesday, August 12, 2015. The fragile model of the New York Times. However, it could be too late, too little. Print advertising keeps going down at a frightening speed: minus 12.8% for the second quarter. The digital ads went up by 14.2 but the global figure is still -5.5. The lesson one can draw is that quality and good journalism have a cost but it pays with always reluctant subscribers and also, one must rely more and more on digital tools which are hard to find and very, very exp...

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tarlemedia | tarlemedia.blogspot.com Reviews

https://tarlemedia.blogspot.com

News on the media. Wednesday, August 12, 2015. The fragile model of the New York Times. However, it could be too late, too little. Print advertising keeps going down at a frightening speed: minus 12.8% for the second quarter. The digital ads went up by 14.2 but the global figure is still -5.5. The lesson one can draw is that quality and good journalism have a cost but it pays with always reluctant subscribers and also, one must rely more and more on digital tools which are hard to find and very, very exp...

INTERNAL PAGES

tarlemedia.blogspot.com

1

tarlemedia: February 2015

http://www.tarlemedia.blogspot.com/2015_02_01_archive.html

News on the media. Monday, February 23, 2015. The freesheets from print to digital. When the first freesheets appeared in Scandinavia, in the 90' and spread all over Europe, including France, the UK and Spain, it seemed that the print industry had found a smart way to stop the falling audience of paying newspapers, a fall that started long before Internet. The advertisers have noticed. The ads that finance 100% of the budget of freesheets are massively moving towards Facebook or Google where they fin...

2

tarlemedia: Newspapers a tycoon's weapon

http://www.tarlemedia.blogspot.com/2015/06/newspapers-tycoons-weapon.html

News on the media. Monday, June 8, 2015. Newspapers a tycoon's weapon. Are print media and specially newspapers a matter of fun and influence for ambitious tycoons? After so many sales of dailies in Europe and the US, it is worth thinking a bit about the outcome of old fashioned legacy media. In France, the last transaction, the buying for about 80 millions euros of le Parisien by Bernard Arnaud, the very wealthy owner of Loreal needs some explanations. Still, nobody can assess the part played by socil n...

3

tarlemedia: The fragile model of the New York Times

http://www.tarlemedia.blogspot.com/2015/08/the-fragile-model-of-new-york-times.html

News on the media. Wednesday, August 12, 2015. The fragile model of the New York Times. However, it could be too late, too little. Print advertising keeps going down at a frightening speed: minus 12.8% for the second quarter. The digital ads went up by 14.2 but the global figure is still -5.5. The lesson one can draw is that quality and good journalism have a cost but it pays with always reluctant subscribers and also, one must rely more and more on digital tools which are hard to find and very, very exp...

4

tarlemedia: the uncertain future of legacy media

http://www.tarlemedia.blogspot.com/2015/07/the-uncertain-future-of-legacy-media.html

News on the media. Friday, July 3, 2015. The uncertain future of legacy media. The most recent trends of the digital revolutions are no comfort for the embattled legacy media. What do we see? A continuing decrease of advertising confirmed by the first quarter figures of the New York Times and the results of the French newspapers. Advertising is going down by 7% a year and aims directly at the bottom. A parallel fall of paper circulation, by 2 or 3% a year which seems also an endless process.

5

tarlemedia: October 2014

http://www.tarlemedia.blogspot.com/2014_10_01_archive.html

News on the media. Friday, October 31, 2014. Is the New York Times model working? The 3rd quarter results of the NY Times are mixed. Print advertising keeps going down, by 5.3% so is the print circulation. The new digital applications are not very successful and the Gray lady has dropped its Opinion app. which did not attract enough subscribers. So the diversification of the great daily digital services is disappointing to say the least. All that means that the NYT like the Guardian or the FT must think ...

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News on the media. Wednesday, August 12, 2015. The fragile model of the New York Times. However, it could be too late, too little. Print advertising keeps going down at a frightening speed: minus 12.8% for the second quarter. The digital ads went up by 14.2 but the global figure is still -5.5. The lesson one can draw is that quality and good journalism have a cost but it pays with always reluctant subscribers and also, one must rely more and more on digital tools which are hard to find and very, very exp...

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