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Consumers’ responses to viral marketing messages | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2010/01/10/consumers-responses-to-viral-marketing-messages
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? Consumers’ responses to viral marketing messages. On January 10, 2010 by Magnolia Tagged: Viral Marketing. Walk in Fridge (Heineken. And Ronaldinho Touch of Gold (Nike). Ferguson (2008) explored consumers’ responses to eight real life campaigns of well-known multinational companies such as Lego, Dell, Burger King, Dunkin’ Donuts and Procter and Gamble. He interviewed the marketing directors of these companies and the head ma...
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Viral Marketing definition | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/12/09/viral-marketing-definition
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? On December 9, 2009 by Magnolia Tagged: Viral Marketing. Early researchers on viral marketing did not agree on the nature of this phenomenon. While some authors such as Kiecker and Cowles (2002) understand the concept of viral marketing as word of mouth in the online context, other researchers as Helm (2000) and Pastore (2000) and Modzelewski (2000) distinguish clearly between viral marketing and word of mouth. Modzelewski, on t...
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How Word of Mouth Works | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/11/24/how-word-of-mouth-works
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? How Word of Mouth Works. On November 24, 2009 by Magnolia Tagged: Word of mouth. Dicther (1966) was one of the first researchers who investigated the way word of mouth influences consumers’ attitudes and perceptions. He analyzed the psychological aspects of word of mouth: speaker motivations, listener motivations and influential groups. Dunhan and his colleagues (1997) supported the findings of Herr, Kardes and Kim and added new...
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Viral Marketing Communication | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/12/01/viral-marketing-communication
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? On December 1, 2009 by Magnolia Tagged: Viral Communication. Viral marketing as virus can be spread according to two archetypes: densely knit groups and ramified networks (Boase and Wellman 2001). Boase, J., and Wellman, B., 2001. A Plague of Viruses: Biological, Computer and Marketing. Current Sociology. 49(6), pp. 39-55. 2 Responses to “Viral Marketing Communication”. December 1, 2009 at 6:43 pm. December 3, 2009 at 5:13 pm.
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Viral Marketing: Consumers’ motivations to forward emails | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/12/17/viral-marketing-consumers-motivations-to-forward-emails
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? Viral Marketing: Consumers’ motivations to forward emails. On December 17, 2009 by Magnolia Tagged: Viral Communication. Phelps and his colleagues (2004) examined interpersonal communication via email and the reasons why people send emails. They used different research techniques: focus groups (66 individuals in eight focus groups), content analysis of 1259 emails and in-depth interviews. Based on the findings of Phelps and his ...
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Viral Marketing: Types of email | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/12/22/viral-marketing-types-of-email
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? Viral Marketing: Types of email. On December 22, 2009 by Magnolia Tagged: Viral Marketing. Jokes are the second type of email messages most received and most forwarded. This second position may be due to the email contents most likely to be opened: funny and entertaining messages. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).
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Viral Marketing Research | Viral Marketing from an academic perspective | Page 2
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Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? On November 17, 2009 by Magnolia Tagged: Word of mouth. Read More ». Newer Entries ». Create a free website or blog at WordPress.com. View more by category: marketing. Blog at WordPress.com. Follow “Viral Marketing Research”. Get every new post delivered to your Inbox. Build a website with WordPress.com.
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Viral Marketing: the influence of email sources | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/2009/12/29/viral-marketing-the-influence-of-email-sources
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? Viral Marketing: the influence of email sources. On December 29, 2009 by Magnolia Tagged: Viral Communication. My analysis of the influence of the sources of the viral marketing messages are mainly based on the investigations of Bruyn and Lilien (2008) and Crutzen and his colleagues (2008). They analyzed the influence of the source of viral marketing messages on the receivers of viral marketing communication. They concluded:.
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About me | Viral Marketing Research
https://viralmarketingresearch.wordpress.com/about
Internet Marketing Tips, Sales Coaching. What is a viral marketing campaign? This blog is part of my research on viral marketing as final element of my Master on International Marketing Management (Robert Gordon University, UK). I have a background in advertising and communication, degree in Advertising and Public Relations (Universidad Complutense de Madrid). Currently I am working in Online Marketing for a Spanish company. 4 Responses to “About me”. March 3, 2011 at 6:02 pm. March 9, 2011 at 5:22 pm.
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