technologyaddiction.blogspot.com

swipeaccess.blogspot.com

Swipe Access: What hath Frodo2 wrought?

http://swipeaccess.blogspot.com/2008/02/what-hath-frodo2-wrought.html

For those lucky few who get card swipe access to 415 Schapiro. Wednesday, February 6, 2008. What hath Frodo2 wrought? What have we done with this first post? But why is our blog now important? Subscribe to: Post Comments (Atom). IPhone and the City. Journalism and the Web. Marketing (with CS) in a Digital World. Odd Ads and Ads in Odd Places. Pharmaceutical Marketing and Advertising. The Social Network Space. Online readings and swipe access. What hath Frodo2 wrought? Manhattan, New York, United States.

marketingmileage.blogspot.com

Marketing with Common Sense: April 2008

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Marketing with Common Sense. Monday, April 28, 2008. Know your story.and stick to it. As marketers, we are always looking for ways to capture our target audiences attention, and in this quest, its not uncommon for brands to choose message or imagery that are edgy and racy.just to attract attention. But this route is not for the weak hearted. If you dare - you need to hang there. The MILF ( M. The result - a half baked campaign that was pulled and a controversy that left Spirit seeming quite silly. Still ...

marketingmileage.blogspot.com

Marketing with Common Sense: Brand Miley Cyrus

http://marketingmileage.blogspot.com/2008/05/brand-miley-cyrus.html

Marketing with Common Sense. Monday, May 5, 2008. When you are 15 and have more shrieking fans than Mick Jagger, you feel you may be able to get away with anything. Not so much. Recently lil' miss angle Miley Cyrus lost some of her halo thanks to a photo shoot for the cover of Vanity Fair with Annie Leibowitz. Drama, Yes. But there is also a good lesson in there. Brands need to manage their image with kid gloves – keep it consistent and stay true to it. Subscribe to: Post Comments (Atom). I am a marketer...

cultgear.wordpress.com

a higher dimension | CULTGEAR

https://cultgear.wordpress.com/2010/11/14/a-higher-dimension

It’s always a treat when fashion embraces technology in innovative ways, as we saw with runway shows by Viktor and Rolf. This time, RalphLauren.com continues to push the boundaries by using their 888 Madison flagship store as the backdrop for some serious 4D business. November 14, 2010. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. Making of four bowls.

pharmamarketingandadvertising.blogspot.com

Pharmaceutical Marketing and Advertising: Interview with a Pharma Marketer, Emilio Vera, Part 1

http://pharmamarketingandadvertising.blogspot.com/2008/05/interview-with-pharma-marketer.html

Pharmaceutical Marketing and Advertising. Friday, May 2, 2008. Interview with a Pharma Marketer, Emilio Vera, Part 1. I interviewed Emilio Vera, a seasoned marketer who entered the Pharma marketing scene 15 years ago after a career in packaged goods, way before there was a DTC conversation. In this 2 part interview he shares with us the state of the industry, what the future holds and the why of his choices. Interview with a Pharma Marketer, part 1. I presume you are referring to DTC advertising in the p...

pharmamarketingandadvertising.blogspot.com

Pharmaceutical Marketing and Advertising: May 2008

http://pharmamarketingandadvertising.blogspot.com/2008_05_01_archive.html

Pharmaceutical Marketing and Advertising. Monday, May 12, 2008. Powerlines in Pharma Ads-Viagra vs Cialis. Steve Cone makes the case in his new book " Powerlines. That a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one. He says "Powerlines are promises that deliver and never change. They are the voice of the brand.". The "powerline" story goes as follows in Steve's book:. Down It captured 75% of the market and hel...

pharmamarketingandadvertising.blogspot.com

Pharmaceutical Marketing and Advertising: February 2008

http://pharmamarketingandadvertising.blogspot.com/2008_02_01_archive.html

Pharmaceutical Marketing and Advertising. Wednesday, February 20, 2008. DTC bad for consumers? Could DTC marketing be a bad thing for the consumer/ public at large? If products that can address mass diseases are mass marketed, diseases which cannot be marketed may end up not addressed by pharmaceutical companies. Will R&D on lesser prevalent diseases be nipped in the bud because they are not viable (profitable) on the mass scale? If so, should government intervene? Aside from a growth sector in ad revenu...

pharmamarketingandadvertising.blogspot.com

Pharmaceutical Marketing and Advertising: Social Media’s Place in Pharmaceutical Marketing

http://pharmamarketingandadvertising.blogspot.com/2008/05/social-medias-place-in-pharmaceutical.html

Pharmaceutical Marketing and Advertising. Friday, May 9, 2008. Social Media’s Place in Pharmaceutical Marketing. Social media is “the new thing” in pharmaceutical marketing. Everyone is talking about it—few are engaging it. How do pharmaceutical marketers tap it to it make it make sense for the brand? Are the stakes too high in pharma for the “uncontrolled” nature of social media? What are the best strategies and tactics being employed today? 8226; Can you share with us any examples that tap the power of...

pharmamarketingandadvertising.blogspot.com

Pharmaceutical Marketing and Advertising: Interview with a Pharma Marketer, Emilio Vera, Part 2

http://pharmamarketingandadvertising.blogspot.com/2008/05/interview-with-pharma-marketer-emilio.html

Pharmaceutical Marketing and Advertising. Friday, May 2, 2008. Interview with a Pharma Marketer, Emilio Vera, Part 2. Interview with a Marketer, Part 2. 6 What do you think of the backlash against DTC advertising? Sites like prescriptionforchange.com. Target the concept quite vehemently. 7 How much change those the future of pharma marketing hold? Is the only question. 8 Nothing could be more personal than healthcare (well personal finance is a close second, even equal to some). How do you navigate s...

marketingmileage.blogspot.com

Marketing with Common Sense: Whats in a name?

http://marketingmileage.blogspot.com/2008/05/whats-in-name.html

Marketing with Common Sense. Monday, May 12, 2008. Whats in a name? Translation faux pas in marketing are legendary.and as new products continue to enter this globalized world it’s not uncommon to hear of brands running into such quandaries. Subscribe to: Post Comments (Atom). 5 meetings before lunch. Iphone and the City. New York, United States. I am a marketer by profession, traveler by passion and photographer by obsession. While i have been in financial services marketing for the last 5 years, my...