mediaflect.blogspot.com
MediaFlect: November 2012
http://mediaflect.blogspot.com/2012_11_01_archive.html
Reflections on InFlection Points in Media and Business. Cross-Media Measurement: Sort Of. From @FredWilson caught my eye. At first I got excited, then discouraged, then had a mixed (and more nuanced, I hope) reaction. I got excited because I thought media measurement firm comScore was finally going solve the holy grail of measurement across platforms - meaning not just digital, but everything: TV, Web, radio, etc. I've been working on a sponsored white paper ( early chapters here. Plus, we in media have ...
itzblog.typepad.com
itzdigital: Native advertiising
http://itzblog.typepad.com/weblog/native-advertiising
A strategic consulting and marketing partner. Friday, December 13, 2013. Content marketing the Google Hummingbird way. Posted on December 13, 2013. 0160;by itz1013. 0160;Read the original post on econsultancy.com here. By Michelle Hill. 0160;13 December 2013 10:08. While Hummingbird has been much discussed. Next, click the microphone again and ask a related question, such as ‘how old are they? And Google will show you information about White Hart Lane. Linking searches in this way turns the search e...
mediathon.org
Dorian Benkoil - The Mediathon
http://mediathon.org/team/dorian-benkoil
A Hack-a-thon for Media Makers. Dorian Benkoil is an accomplished media and technology executive, lecturer and columnist, and co-founder of Teeming Media. A Digital Media Management consultancy. An award-winning journalist, Dorian frequently writes, teaches and speaks publicly on cutting edge media and technology issues. Dorian was a foreign correspondent and reporter at Newsweek, The Associated Press, ABC News and ABCNews.com. Bull; Themify WordPress Themes.
socmediaweekend.wordpress.com
Social Media and the Bottom Line | Social Media Weekend #SMWKND
https://socmediaweekend.wordpress.com/schedule/social-media-and-the-bottom-line
Social Media Weekend #SMWKND. Social Media Weekend at @ColumbiaJourn. Be a Gmail Ninja. Closing Talk: Steve Rubel. Hot Off the Start-up Floor: New Tools to Up Your Social Media Game. Multicultural Reach of Social Media. OPENING PANEL: Getting it Fast and Getting it Right. Saturday afternoon KEYNOTE: Presentations from and about Facebook. Saturday Morning KEYNOTE: What’s New @ Twitter w/ @MarkSLuckie. Social Media and Social Good. Social Media and Investigative Reporting. Social Media and Personal Branding.
mediaflect.blogspot.com
MediaFlect: April 2013
http://mediaflect.blogspot.com/2013_04_01_archive.html
Reflections on InFlection Points in Media and Business. Talking Revenues at Newspaper Conference (#NAAmxc). Links to this post. Real vs. Imagined: Reconsidering @USAToday vs. @WSJ. Earlier today, I tweeted a photo, showing how the pile of newspapers at a Hyatt hotel indicated more guests were grabbing USA Today. Same pattern each day at Boston area hotel: @ usatoday. Depleted faster than @ wsj. 8212; Dorian Benkoil (@dbenk) April 3, 2013. Who says the WSJ is even targeted to the same profile of reader?
mediaflect.blogspot.com
MediaFlect: March 2014
http://mediaflect.blogspot.com/2014_03_01_archive.html
Reflections on InFlection Points in Media and Business. I Bet @Raju Will Agree On This Media Data Point. One crucial thing I would add to an @Oracle list of how data is useful for publishers:. Data gives publishers the information they can use to optimize their content. Topic choices, content display, wording, etc.) and structure. Taxonomies, navigation, etc.) to better encourage engagement metrics such as PV/visit and loyalty (repeat visits, visits/user/month, etc.). The Oracle blog post. For the Newspa...
mediaflect.blogspot.com
MediaFlect: July 2012
http://mediaflect.blogspot.com/2012_07_01_archive.html
Reflections on InFlection Points in Media and Business. Twitter Owns its API and Can Change the Rules. The beauty of spreading what you have via an API. And: You own it, the API. You can set the rules, change the rules, decide some level of data is no longer available, or only under certain constraints, or for a fee. What is your ROI of social media. How much is each one of your clickthroughs, mentions, pass-alongs worth? For Twitter, they are balancing their desire to grow and be omnipresent vs. the...
mediaflect.blogspot.com
MediaFlect: I Bet @Raju Will Agree On This Media Data Point
http://mediaflect.blogspot.com/2014/03/i-bet-raju-will-agree-on-this-media.html
Reflections on InFlection Points in Media and Business. I Bet @Raju Will Agree On This Media Data Point. One crucial thing I would add to an @Oracle list of how data is useful for publishers:. Data gives publishers the information they can use to optimize their content. Topic choices, content display, wording, etc.) and structure. Taxonomies, navigation, etc.) to better encourage engagement metrics such as PV/visit and loyalty (repeat visits, visits/user/month, etc.). The Oracle blog post. For the Newspa...
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