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Thermoform Design, Engineering & Manufacturing Insights — Page 2
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2015 Year in Review. January 19, 2016. From the discovery of water on Mars, to New Horizon’s Flyby of Pluto, to the discovery of the first new antibiotic in decades – among other things, 2015 was certainly a year of change and progress. Learning and revelations took place that are certain to become the building blocks for amazing things like the […]. Read the full article →. When packaging becomes the product. December 3, 2015. Read the full article →. Do your trays and lids share a special bond? It’s ha...
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2012 December | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. Git ‘R Done…the GRA MATR Way. December 20, 2012. In his forum, twelve years ago, business consultant Jim Collins lamented that executives spend too much time drafting and perfecting value and mission statements rather than trying to align their organizations with the values and visions already in place. While defining your mission is important, the most visionary leaders focus on implementing their messages rather than crafting a perfect statement. In his book, Built to…. GRA MATR is a ...
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2013 February | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. The Ice Cream Man is Coming! The Race to Radial Marketing. February 13, 2013. Read the full article. A Sip of the Social Soda Saga. February 6, 2013. Read the full article. It’s been said we only use 10% of our brains’ potential. In many ways, the same holds true for our businesses. It’s time to unlock the. Inspired by GRA MATR a leading edge brand engagement agency, the NEXT 90 is a progressive portal. It features and facilitates next generation marketing connections and collaborat...
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2012 April | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. A Tale of Two Brands. April 12, 2012. The Impact of Customer Complaint Resolution As a wise colleague of mine used to preach every interaction with your brand is a chance to keep or break your brand promise. Resolving customer complaints, issues or disputes is one of those types of interactions. And while trying to placate disgruntled customers is as old as commerce itself, in this age of social media, how well (or…. Read the full article. April 11, 2012. Read the full article. The Ment...
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Stick Out | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. January 17, 2013. So you want to engage with your audience and expand your fan base, but your market is saturated with ads coming from every agency known to man, whizzing past you left and right with seemingly no target? Sounds like the same song every company around is singing right now. With all of this noise out there, how are you supposed to get your company noticed without being skipped over? Sure, you could just make a Facebook post about your brand and ask for feedback in exchang...
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Similar Strokes for Different Folks | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. Similar Strokes for Different Folks. March 14, 2013. A young single adult, living with two roommates a stay-at-home mom with three children under six a busy professional who works 14-hour days… What could these three types of people possibly have in common? Taking the process a step further and identifying the common cognitive mindsets. Among these groups of target customers is where companies can not only increase their understanding of their target customers, but also increase their b...
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Once Upon A Brand | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. Once Upon A Brand. April 10, 2013. Do you know the story about the Three Little Pigs? Could you recite the story if I asked? Could you tell me the moral? If I had to guess, I’d say you answered yes to all three questions. Let’s try another quiz. What was the last infomercial you saw? What were some of the features and benefits of that product? It all comes down to storytelling. With the growth of content and Radial Marketing. We’ve all heard about the importance of storytelling for our ...
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2012 May | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. May 29, 2012. Connecting with Consumers in a DVR World Have you ever received a phone call from a dear friend, but were in the middle of working on a deadline, so had to cut the conversation short? Or perhaps your child was telling you a story at dinner, but then your dealership called to conduct a survey about your recent service? Or maybe a colleague recently stopped…. Read the full article. Death of the Dinostore. May 21, 2012. Read the full article. It’s time to unlock the. The conn...
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Click With Me Now’s Unfair Advantage | The NEXT 90 Blog by GRA | MATR
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The Next 90 Home. Click With Me Now’s Unfair Advantage. May 6, 2013. When the boss’ son becomes the next CEO of the company, they call that nepotism. When the co-founder of a startup also owns a proven brand-engagement agency, they call that good planning. A year later, GRA MATR’s founder and CEO along with yours truly and a third partner in Silicon Valley launched a new company. We called it Click With Me Now. Participated as a finalist in South by Southwest’s Accelerator Program. Posted by Mike Behr.
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2013 March | The NEXT 90 Blog by GRA | MATR
http://blog.gramatr.com/2013/03
The Next 90 Home. Similar Strokes for Different Folks. March 14, 2013. A young single adult, living with two roommates a stay-at-home mom with three children under six a busy professional who works 14-hour days… What could these three types of people possibly have in common? Questions of this caliber haunt marketing executives day-in and day-out. They sit at their desks into the late hours of the night with a solitary lamp and a cold cup of coffee, unsure…. Read the full article. It’s time to unlock the.
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