textscape.info
textscape: The science beneath the art of communications -- update, Spring 2013
http://www.textscape.info/2013/07/the-science-beneath-art-of.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Tuesday, July 2, 2013. The science beneath the art of communications - update, Spring 2013. Paul Holmes’ May 3rd blog, “10 Ways to Design the PR Agency of the Future,”. Recently summarized here at IPR Conversations by Alyssa Hubbell on June 26th. The Advertising Research Foundation (ARF) sponsored its annual Audience Measurement Conference, “Measuring the Unmeasured,”. The confident vibe at the conference was probably rooted in the emerging sense from th...
textscape.info
textscape: The State of the Union -- between words and images
http://www.textscape.info/2014/01/the-state-of-union-between-words-and.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Friday, January 31, 2014. The State of the Union - between words and images. On January 28, 2014 President Barack Obama delivered his fifth State of the Union speech. Setting aside partisanship relating to the President and his advocated policies, this speech is still likely to go down in the history of professional communications as a new milestone in professional communicators’ responsiveness to new consumer media-consumption realities. 2) The setting ...
textscape.info
textscape: Paul Holmes' challenge for PR (communications) agencies of the future.
http://www.textscape.info/2013/06/paul-holmes-challenge-for-pr.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Wednesday, June 26, 2013. Paul Holmes' challenge for PR (communications) agencies of the future. CEO, The Holmes Report. Editor-in-Chief, the Holmes Report. At The Holmes Report. Blogged in May about the "10 Ways to Design the PR Agency of the Future.". Let's hope this is Paul in his role as Oracle, more than his role as Gadfly.). Paul writes, ". . . many of the world's largest agencies, and a surprising number of midsized firms, continue to ...Based on ...
textscape.info
textscape: Whither content marketing -- or how the latest battle between advertising and public relations is remaking how we all think about institutional communications
http://www.textscape.info/2013/06/whither-content-marketing-or-how-latest.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Saturday, June 8, 2013. Whither content marketing - or how the latest battle between advertising and public relations is remaking how we all think about institutional communications. Such a plethora of a.k.a.'s suggests something inconclusive is in the works. The Interactive Advertising Bureau (IAB) announced June 6th that a little definition is in order. Susan Borst, IAB's Director of Industry Initiatives, blogged. Of IAB's attempts "to bring some clari...
textscape.info
textscape: New guidelines for social media measurement based on the AMEC Valid Metrics Framework
http://www.textscape.info/2013/06/new-guideline-for-social-media.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Wednesday, June 12, 2013. New guidelines for social media measurement based on the AMEC Valid Metrics Framework. President, Angela Jeffrey and Associates LLC. Angela Jeffrey, president of Angela Jeffrey and Associates LLC / MeasurementMatch.com. And member of the Institute for Public Relations Measurement Commission. Has published new, very user-friendly approach for social media measurement: Social Media Measurement: A Step-by-step Approach.". PR agency...
textscape.info
textscape: Taking measure of the measurers: the 2013 Advertising Research Foundation Audience Measurement Conference
http://www.textscape.info/2013/06/taking-measure-of-measurers-2013.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Tuesday, June 11, 2013. Taking measure of the measurers: the 2013 Advertising Research Foundation Audience Measurement Conference. The Advertising Research Foundation (ARF) sponsored its annual Audience Measurement Conference, “Measuring the Unmeasured,”. The confidence and cheerfulness of the conference was probably rooted in the emerging sense from this ad research community that ‘We’ve got this under control.’ This same ARF confe...Which – in th...
textscape.info
textscape: Whither content marketing -- or how the latest battle between advertising and public relations is remaking how we all think about institutional communications
http://www.textscape.info/2013/07/whither-content-marketing-or-how-latest.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Monday, July 8, 2013. Whither content marketing - or how the latest battle between advertising and public relations is remaking how we all think about institutional communications. Such a plethora of a.k.a.’s suggests something inconclusive is in the works. The Interactive Advertising Bureau (IAB) announced June 6th that a little definition is in order. Susan Borst, IAB’s Director of Industry Initiatives, blogged. Of IAB’s attempts “to bring ...In which ...
textscape.info
textscape: Doubt. Discern. Decide.
http://www.textscape.info/2013/07/doubt-discern-decide.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Monday, July 15, 2013. Doubt Discern. Decide. Bronze monument of Kaibara Ekken (1630-1714). At his gravesite in the Kinryu-Temple,. Fukuoka City, Japan. My newest enthusiasm - and my newest discovery of the writer of textscapes - is the early 18th century Japanese botanist and Neo-Confucianist philosopher, Kaibara Ekken. The Preface to his The Record of Great Doubts. Written at the vernal equinox, 1713. Doubt Discern. Decide.
textscape.info
textscape: Summer 2013 marcom news: the data haves and have nots
http://www.textscape.info/2013/08/summer-2013-marcom-news-data-haves-and.html
PUBLIC RELATIONS INFRASTRUCTURES AND ENVIRONMENTS. Wednesday, August 7, 2013. Summer 2013 marcom news: the data haves and have nots. 2013 Summer Story Line Number 1: The Promise of Big Data. From the earliest public reports of the expected combination of Publicis and the Omnicom Group (POG), such as in The New York Times, July 27th report,. 8221; Wieden’s speech has been widely discussed and picked up, such as in Will Burns’ Forbes.com July 30th post. And even Stevens’ optimistic view of the opport...
