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The home page for The Value Plan by Philip Sugai. Exploring best practices for marketing strategy and marketing planning with a value focus

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The home page for The Value Plan by Philip Sugai. Exploring best practices for marketing strategy and marketing planning with a value focus

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1

How to not be an Evil Marketer, or Why Core Values Matter

http://www.the-value-plan.com/why-core-values-matter

How to not be an Evil Marketer, or Why Core Values Matter. June 17, 2015. Here in Kyoto, Japan there is a tea shop called Ujicha Kanbayashi. That has been in business for more than 450 years. The current owner, Mr. Sannyo Kanbayashi, is its 16th generation President, and Ujicha Kanbayashi, with a loyal, global customer base shows every indication that it will easily surpass 500 years in business and more. Mr Sannyo Kanbanyashi, Owner, Ujicha Kanbayashi. A dedication to creating the highest quality tea.

2

The Value Plan Book And Workbook | The Value Plan

http://www.the-value-plan.com/the-book

About The Value Plan Book and The Value Plan Workbook. The Value Plan Book. Was written to help you create the highest value products and services. The Value Plan Book has three main sections:. Section 1: The Value Mindset. This section provides insights into the true purpose of Marketing, how this has evolved over time, and the mindset necessary to succeed as a marketing executive today. Read A Sample Chapter or Buy Now. The Value Plan Workbook. Inside of The Value Plan book, many questions are asked an...

3

Readings | The Value Plan

http://www.the-value-plan.com/readings

The Value Plan book. If you only have time for 3 books. While all of the books that I have listed on this page are truly outstanding, if you only have the time to read a very short list of books, these three are the most essential of the essential:. Service Dominant Logic (2014) by Stephen Vargo and Robert Lusch. If you are a marketing executive and can read only one book on marketing (in addition to The Value Plan), this is most definitely the book to read. The ability to understand how human beings (in...

4

The 12 Building Blocks of Value: Part 2

http://www.the-value-plan.com/12_buildingblocks_2

The 12 Building Blocks of Value: Part 2. May 27, 2015. As we discussed in Part I of this post. There are infinite ways to create marketing strategy. If you’re reading this, you’re likely in a position for either creating or approving marketing strategies, and have found that the traditional textbook method for making these has now become shockingly out of date. Building Block #7: Distribution Channel. Every year at the very beginning of Spring, junior and senior high school students in Japan take tests t...

5

Blog

http://www.the-value-plan.com/blog

Why Value System Maps are Vital. April 19, 2016. Today it was announced that the Associated Press has just won the Pulitzer Prize for its reporting on Seafood from Slaves. Aside from wondering how in the world companies could let such atrocities happen within their supply chains (and I’ve spent a while mulling this since seeing the AP stories when they were published), these…. Continue Reading →. How to not be an Evil Marketer, or Why Core Values Matter. Continue Reading →. Continue Reading →. There are ...

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The price of the printed copy is the lowest Create Space will allow. It covers only the actual cost of printing, binding, and shipping the book. See above for the free PDF version. Click to order hard copy. CLICK TO DOWNLOAD FREE PDF VERSION. Other Recommended Reading from Some of Our Recent Projects. Worthy, Not Worthless.

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Welcome to The Value Plan site! Here you will find the latest tools, resources and information to help you and your team create truly breakthrough products and services that generate value for your customers, company, partners, community and nature! Download A Free Sample. See A Sneak Preview Here. Who should read The Value Plan? Marketing executives who manage high-performing teams. Executives newly transferred into the Marketing Division. The Value Plan Manifesto:. Effective marketing practice requires...

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