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The Ad Audit | theadaudit.com Reviews
https://theadaudit.com
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Learn more ». All content on this site, such as graphics, text, charts, and software are the sole property. All trademarks are the property of their respective companies. design : www.danielfairbanks.com.
theadaudit.com
The Ad Audit
http://www.theadaudit.com/whatitis.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. A proprietary, weighted evaluation system to determine the effectiveness of print advertising - based upon four creative categories -. Headline Visual Impact Copy Consumer Appeal.
The Ad Audit
http://www.theadaudit.com/whytheneed.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Communication between agency and client. Without an organized and structured means of evaluating creative output, personal opinions (admittedly even expert ones) have no consistent means or language to communicate their reasons for ad preferences and/or areas which need improvement. Competition for consumers attention.
The Ad Audit
http://www.theadaudit.com/whatitdoes.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Points out strengths and weaknesses of proposed print ads. As well as how to correct/improve impact and motivation, in each creative segment. May also be used prior to, or to replace costly consumer testing. Provides a weighted numerical score. Of 31 points of analysis for each of the four categories, along with a. Stopping power re target market.
The Ad Audit
http://www.theadaudit.com/howitisused.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. How it is used. Pre-Client Presentation and/or any focus group research, et al.). Evaluates a single and/or alternative versions of an ad to determine. The most effective one, and why. Allows improvements to be made prior to presentation and/or,. Stimulate the creation of another version. Assists in client presentations, especially to strengthen an agency point of view.
The Ad Audit
http://www.theadaudit.com/newspress.html
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. AdAudit - THE NEW AND QUICK WAY TO. IMPROVE PRINT AD IMPACT - BEFORE THE ADS RUN! Headline - Visual Impact - Copy - Consumer Appeal. Within these categories there are thirty-one (31) points of analysis to determine the effectiveness of the ad, and its score. Every dollar spent in print media simply has to work harder to stimulate trial. In this new era for advertising, prin...
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The BrandAudit by Grayson Associates
http://www.graysonassociates.com/industries.htm
Beauty Industry - All Channels of Distribution. Women's and Men's Products. All content on this site, such as graphics, text, charts and software is. All trademarks are the property of their respective companies.
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/suzanne_grayson_highlights.htm
GRAYSON ASSOCIATES, MANAGING PARTNER. Created the proprietary analysis system to predict new product success,. System may also be used to revive stagnant brands. Senior Vice-President, Management Supervisor- Advertising Agency. Created the proprietary analysis system to determine the level of effectiveness of print advertising. Used by agencies and marketers. Training seminars on in-depth knowledge of products and how to position/develop new products. Created PATHWAYS to BEAUTY and WELL-BEING. Invented 5...
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/index.htm
Serving the Beauty &. Robert Grayson, Ph. D. In-depth, Weighted and Scored. New Product Concepts, Strategies and Executions. Existing Products, Lines and Brands with New Energy and Growth. Competitive Brand Marketing Analysis. Guidance for Financial Institutions and Advertising Agencies. Success Insurance for New Products and Existing Brands. Scoring system to evaluate the effectiveness of print advertising. Public and Corporate Seminars. All trademarks are the property of their respective companies.
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/robert_grayson_highlights.htm
ROBERT A. GRAYSON, Ph. D. GRAYSON ASSOCIATES, PARTNER. Eighteen years Adjunct Professor of Marketing, Graduate School of Business, New York University. Visiting Professor of Marketing and Management- Pace University, Fordham University. Introduction to Marketing, Prentice Hall Marketing and the Computer; American Marketing Association. Created The Journal of Consumer Marketing, The Journal of Industrial Marketing, The Journal of Services Marketing, The Journal of Product Management.
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/services.htm
Grayson Associates Consulting Services. PRODUCT CONCEPTS AND DEVELOPMENT. All phases of new product marketing, including product development, merchandising, promotion and advertising for men's and women's products, in all channels of distribution: cosmetics, skin care, hair care, fragrances, personal care: concepts, positionings, profiles, development, testing and executions. Restaging existing products, strategy positioning, development. Proprietary product and competitive analysis:. Analyze the strengt...
The BrandAudit by Grayson Associates
http://www.graysonassociates.com/about.htm
Suzanne and Bob Grayson also write the column, THE GRAYSON REPORT. A marketing analysis newsletter for the cosmetic/toiletry industry published in the leading trade magazine, Household and Personal Products Industries (HAPPI). This newsletter is now in its 33rd year. A partial list of clients served includes AT&T, Avon, Citicorp, Bristol-Myers, 7-Eleven, Chanel, Gillette, Pfizer, Procter and Gamble, Estee Lauder, several advertising agencies and financial consultants. For further details.). A marketing a...
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The Ad Astra Swim League :
The Ad Astra Swim League. The Ad Astra Swim League is a summer league comprised of teams from the Lawrence and Kansas City areas. The current member teams are Ad Astra Area Aquatics Baldwin, Lake of the Forest, and Lake Quivira. The league's goal is to provide a fun summer activity for swimmers and provide an opportunity for swimmers to compete in a cooperative, and encouraging environment. Having problems using this website? Use of this website constitutes acceptance of the TeamUnify.
2010 Great Lakes Region ADA Report Cards
Search Great Lakes Website:. 2010 Great Lakes Region ADA Report Cards. To mark the 20th Anniversary of the ADA the DBTAC - Great Lakes ADA Center conducted a poll to learn more about the perception of people with disabilities, their family members and individuals who work with people with disabilities regarding the implementation of the ADA in their communities. We received an overwhelming response to the poll and want to thank everyone who shared their perspectives. Great Lakes Regional Report Card.
The Ad Attack | Attack When Attacked.
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The Ad Audit
How it is used. Leading Consultants in Beauty. And Packaged Goods Marketing. Middot; New products. Middot; Reviving Existing Brands. Learn more ». All content on this site, such as graphics, text, charts, and software are the sole property. All trademarks are the property of their respective companies. design : www.danielfairbanks.com.
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