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The branded heart :: Brands and advertising

Tuesday, 01 March 2011. I was fortunate enough to be sent to the Design Indaba in Cape Town and learned this little jewel from one of the speakers: If people don't understand your design in three seconds, they won't buy it. And I think it applies to advertising too - if they don't understand your concept in three seconds, they're not interested. It's the fabled if-you-can-explain-your-idea-on-a-business-card-or-in-one-word-or-simple-sentence-it's-a-good-idea phrase that people keep spouting. The packagin...

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The branded heart :: Brands and advertising | thebrandedheart.blogspot.com Reviews
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Tuesday, 01 March 2011. I was fortunate enough to be sent to the Design Indaba in Cape Town and learned this little jewel from one of the speakers: If people don't understand your design in three seconds, they won't buy it. And I think it applies to advertising too - if they don't understand your concept in three seconds, they're not interested. It's the fabled if-you-can-explain-your-idea-on-a-business-card-or-in-one-word-or-simple-sentence-it's-a-good-idea phrase that people keep spouting. The packagin...
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1 the three second rule
2 no comments
3 email this
4 blogthis
5 share to twitter
6 share to facebook
7 share to pinterest
8 1 belief
9 2 promise
10 3 proof
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The branded heart :: Brands and advertising | thebrandedheart.blogspot.com Reviews

https://thebrandedheart.blogspot.com

Tuesday, 01 March 2011. I was fortunate enough to be sent to the Design Indaba in Cape Town and learned this little jewel from one of the speakers: If people don't understand your design in three seconds, they won't buy it. And I think it applies to advertising too - if they don't understand your concept in three seconds, they're not interested. It's the fabled if-you-can-explain-your-idea-on-a-business-card-or-in-one-word-or-simple-sentence-it's-a-good-idea phrase that people keep spouting. The packagin...

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Tuesday, 01 March 2011. I was fortunate enough to be sent to the Design Indaba in Cape Town and learned this little jewel from one of the speakers: If people don't understand your design in three seconds, they won't buy it. And I think it applies to advertising too - if they don't understand your concept in three seconds, they're not interested. It's the fabled if-you-can-explain-your-idea-on-a-business-card-or-in-one-word-or-simple-sentence-it's-a-good-idea phrase that people keep spouting. The packagin...

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