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thebrandgeek.typepad.com

the brand geek

The Brand Geek provides branding, marketing, consumer psychology insights with a twist of humor.

http://thebrandgeek.typepad.com/

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the brand geek | thebrandgeek.typepad.com Reviews
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The Brand Geek provides branding, marketing, consumer psychology insights with a twist of humor.
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the brand geek,archives,categories,advertising,apologetics,books,brand magic,branding,consumer packaged goods,consumer psychology,current affairs,customer experience,customer relationship management,customer service,design,economics,ethnic marketing,film
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the brand geek | thebrandgeek.typepad.com Reviews

https://thebrandgeek.typepad.com

The Brand Geek provides branding, marketing, consumer psychology insights with a twist of humor.

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thebrandgeek.typepad.com thebrandgeek.typepad.com
1

the brand geek: May 2009

http://www.thebrandgeek.typepad.com/the_brand_geek/2009/05/index.html

Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. Laquo; March 2009. May 30, 2009. I like the Dropkick Murphys. But I dont like Flogging Molly. Or more accurately, I just dont listen to Flogging Molly. This strikes me as odd, as theyre essentially the same b(r)and. This is what Al Ries and Jack Trout call the Law of Leadership, in their ancient and respected 22 Immutable Laws of Marketing. Didnt invent the toilet, as most people (and Trivial Pur...

2

the brand geek: Brand Magic

http://www.thebrandgeek.typepad.com/the_brand_geek/brand-magic

Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. October 24, 2008. Brand Magic #1: The Elements. Welcome to the first installment of Brand Magic, and let me take a moment to explain. So then I do what all rational people do, indeed what the Theory of Cognitive Dissonance. Says I must do: change my beliefs to rationalize my behavior. After all, I. Reading the books so there must be something to them. So I begin to perceive that perhaps the a...

3

the brand geek: October 2008

http://www.thebrandgeek.typepad.com/the_brand_geek/2008/10/index.html

Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. Laquo; September 2008. November 2008 ». October 24, 2008. Brand Magic #1: The Elements. Welcome to the first installment of Brand Magic, and let me take a moment to explain. So then I do what all rational people do, indeed what the Theory of Cognitive Dissonance. Says I must do: change my beliefs to rationalize my behavior. After all, I. Reading the books so there must be something to them. S...

4

the brand geek: November 2008

http://www.thebrandgeek.typepad.com/the_brand_geek/2008/11/index.html

Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. Laquo; October 2008. January 2009 ». November 09, 2008. Total Recall and Sticky Bits. Whenever anybody says two weeks, I cant help but remember a scene from the sci-fi film. Why did the two weeks line stick? But again, remembering two weeks did not automatically make me remember the film itself. They ought to have called it. Id find myself randomly coming back to that Dot Cooooom. Finally I d...

5

the brand geek: Customer Experience

http://www.thebrandgeek.typepad.com/the_brand_geek/customer-experience

Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. February 28, 2009. I went to lunch today with Petrov (our friend from the comments section) and the Strangely Sensitive Republican, and we were nearly devoured by the McPatio of Doom. Allow me to explain. First of all, I like McDonalds. I grew up with McDonalds, as we all did, and Im a little tired of us trying to put all of our societal guilt on the one poor company. I knew that. I honestly saw ...

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Now with more awesome. Church of the Customer. Interbrand Best Global Brands. Lars Perner: Consumer Behavior. May 30, 2009. I like the Dropkick Murphys. But I dont like Flogging Molly. Or more accurately, I just dont listen to Flogging Molly. This strikes me as odd, as theyre essentially the same b(r)and. This is what Al Ries and Jack Trout call the Law of Leadership, in their ancient and respected 22 Immutable Laws of Marketing. Didnt invent the toilet, as most people (and Trivial Pursuit) would have yo...

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