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THE BRAND WEAVERS

Saturday, July 9. Balancing Functionality with Creativity. I have always figured this to be a huge challenge! A client brief traditionally moves from the Client Servicing/Account Manager to the Creative Head/Art Director and then onto the execution team in the Agencies. I feel, often the end product is either highly commercial or highly creative but rarely an optimum mix. So getting the right balance is imperative for any collateral or advert to deliver a robust ROI , and everyone from the Brand Manager ...

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Saturday, July 9. Balancing Functionality with Creativity. I have always figured this to be a huge challenge! A client brief traditionally moves from the Client Servicing/Account Manager to the Creative Head/Art Director and then onto the execution team in the Agencies. I feel, often the end product is either highly commercial or highly creative but rarely an optimum mix. So getting the right balance is imperative for any collateral or advert to deliver a robust ROI , and everyone from the Brand Manager ...
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THE BRAND WEAVERS | thebrandweavers.blogspot.com Reviews

https://thebrandweavers.blogspot.com

Saturday, July 9. Balancing Functionality with Creativity. I have always figured this to be a huge challenge! A client brief traditionally moves from the Client Servicing/Account Manager to the Creative Head/Art Director and then onto the execution team in the Agencies. I feel, often the end product is either highly commercial or highly creative but rarely an optimum mix. So getting the right balance is imperative for any collateral or advert to deliver a robust ROI , and everyone from the Brand Manager ...

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thebrandweavers.blogspot.com thebrandweavers.blogspot.com
1

THE BRAND WEAVERS: February 2011

http://thebrandweavers.blogspot.com/2011_02_01_archive.html

Thursday, February 17. Re-engineer the 4Ps of Marketing. The 4 Ps of Marketing have always been the framework of Marketing. Much effort has been made to redefine the 4 Ps and concepts such as "Probe", "People" etc. have been floated from time to time. But 4 Ps have stayed firm in their place. But in the new Era, Marketing is essentially about CUSTOMERS. But the 4 Ps are about the Marketing Manager! Thats a dichotomy now, isnt it? So folks, Reengineers your 4Ps into 4Cs. CONVENIENCE instead of Place.

2

THE BRAND WEAVERS: Am I just Me? Facebook dilemma

http://thebrandweavers.blogspot.com/2011/06/am-i-just-me-facebook-dilemma.html

Thursday, June 23. Am I just Me? I am a Mom of teenage girls, I am also a CEO of a small Agency, I am a family binder, bringing all members together, I am a "still-perceived-as-young" classmate to many old friends and of-course, goes without saying I am ME. If Facebook doesn't take note and make provisions , to allow me to effectively manage my various profiles and associated roles, soon someone else will. So here is a new niche.any takers? Subscribe to: Post Comments (Atom). Am I just Me?

3

THE BRAND WEAVERS: June 2011

http://thebrandweavers.blogspot.com/2011_06_01_archive.html

Tuesday, June 28. Look forward to A Brand New SOCIAL NETWORK: GOOGLE. Google has finally unveiled Google , the company’s top secret social layer that turns all of the search engine into one giant social network. Facebook is huge today and it seemed pretty invincible till the near past. But not any more. It seems Google is all set to topple the proverbial apple cart! POLL: What do you think of Google? Thursday, June 23. Am I just Me? Even for people with relatively quiet lives, Facebook, with all its meri...

4

THE BRAND WEAVERS: March 2011

http://thebrandweavers.blogspot.com/2011_03_01_archive.html

Friday, March 18. Human brain is the most complex object in the known universe. Billions of neurons interconnect through trillions of synapses and constitute the densest information network in the natural world. Marketing is all about appealing to the people, to their minds. Among. Those trillions of connections are the secrets. Of profit. What appeals to the mind? What triggers purchase behavior? How to connect with the sub conscious mind? In the quest for the Holy Grail "buy button." We call it. Taking...

5

THE BRAND WEAVERS: October 2010

http://thebrandweavers.blogspot.com/2010_10_01_archive.html

Wednesday, October 20. Sensory Branding : What is this I smell? Marketing and Branding is all about appealing to the emotions of your target audience. Its about creating an intimate connect with them, by appealing to their feelings, aspirations, fears, desires and wants. Isn't it all about Senses? The Branding , although making the most rash promise, is intent on creating a deep emotional connect with their target customers through texture, smell, taste and visual appeal. Subscribe to: Posts (Atom).

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Saturday, July 9. Balancing Functionality with Creativity. I have always figured this to be a huge challenge! A client brief traditionally moves from the Client Servicing/Account Manager to the Creative Head/Art Director and then onto the execution team in the Agencies. I feel, often the end product is either highly commercial or highly creative but rarely an optimum mix. So getting the right balance is imperative for any collateral or advert to deliver a robust ROI , and everyone from the Brand Manager ...

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