b2bknowledgesharing.blogspot.com
B2B Sales & Marketing Knowledge Sharing: February 2010
http://b2bknowledgesharing.blogspot.com/2010_02_01_archive.html
B2B Sales and Marketing Knowledge Sharing. The world of B2B Sales and Marketing is constantly changing; the purpose of this site is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. Thursday, February 4, 2010. New Year, New Journey. I came across an opportunity that was too good to miss. However, it left a gap in the market. The “big” focused on big and primarily consumer ad budgets, leaving the complex needs of bus...The group has...
b2bknowledgesharing.blogspot.com
B2B Sales & Marketing Knowledge Sharing: December 2009
http://b2bknowledgesharing.blogspot.com/2009_12_01_archive.html
B2B Sales and Marketing Knowledge Sharing. The world of B2B Sales and Marketing is constantly changing; the purpose of this site is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. Monday, December 7, 2009. Growth in 2010.Its Back to the Future. What’s interesting now is as the recovery is beginning, companies are starting to see customers return but they’re buying services/products that may not have purchased in years...Groups, h...
b2bknowledgesharing.blogspot.com
B2B Sales & Marketing Knowledge Sharing: November 2009
http://b2bknowledgesharing.blogspot.com/2009_11_01_archive.html
B2B Sales and Marketing Knowledge Sharing. The world of B2B Sales and Marketing is constantly changing; the purpose of this site is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. Thursday, November 12, 2009. Why Product Companies Can’t Build Solutions - Reason #1. 8220;Solutions” typically evolve in two ways at product oriented organizations, none of which are strategic. Took note of when he was at Amex that eventually led to th...
b2bknowledgesharing.blogspot.com
B2B Sales & Marketing Knowledge Sharing: How Online Innovation is Changing How We Communicate
http://b2bknowledgesharing.blogspot.com/2009/08/how-online-innovation-is-changing-how.html
B2B Sales and Marketing Knowledge Sharing. The world of B2B Sales and Marketing is constantly changing; the purpose of this site is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. Thursday, August 13, 2009. How Online Innovation is Changing How We Communicate. I was on a flight last week and picked up the new August edition of USAir’s in-flight magazine. On the return flight, I found a copy of the latest edition of GQ. Although I...
b2bknowledgesharing.blogspot.com
B2B Sales & Marketing Knowledge Sharing: Insights and Epiphanies from a recent B2B Social Communication Event
http://b2bknowledgesharing.blogspot.com/2009/09/insights-and-epiphanies-from-recent-b2b.html
B2B Sales and Marketing Knowledge Sharing. The world of B2B Sales and Marketing is constantly changing; the purpose of this site is to allow sales and marketing professionals to exchange ideas, share best practices, and get answers to important questions. Monday, September 21, 2009. Insights and Epiphanies from a recent B2B Social Communication Event. I attended the B2B Social Communications Case Studies. Get In, Then Get Out. In my last post. Who’s Googling You? All The Cool Kids Are Doing It. 8230; - T...
demandgenreport.blogspot.com
DemandGen Report: June 2010
http://demandgenreport.blogspot.com/2010_06_01_archive.html
Wednesday, June 30, 2010. 3 Steps to Shorten the Sales Cycle with Persona-Driven Marketing. By Mike Gospe, Co-Founder and Principal, KickStart Alliance. We are victims of our own desire to sell to anyone and everyone. Collectively speaking, in our race to help sales make quarterly numbers, marketing teams fall into the trap of casting as wide a net as possible for fear of leaving out a potential audience segment. Shorten the sales cycle. Step 1: Focus, focus, focus. 8221; Frankly, this is much too broad ...
demandgenreport.blogspot.com
DemandGen Report: March 2010
http://demandgenreport.blogspot.com/2010_03_01_archive.html
Wednesday, March 24, 2010. Why The “Same Old” Is New Again: Applying Tried and True Lead Gen. By Dan McDade, President, PointClear. Never before have marketers had so many tools in their arsenal. Social media and marketing automation provide huge opportunities to touch — and compel — our markets. This scenario demonstrates how new tactics and technologies are fast becoming a daily part of marketing programs, offering more ways to engage your market, generate leads and nurture prospects. That’s ...Clear, ...
demandgenreport.blogspot.com
DemandGen Report: December 2009
http://demandgenreport.blogspot.com/2009_12_01_archive.html
Tuesday, December 22, 2009. Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot. By Sally Lowery, Director of Demand Generation, Bronto Software. Create conversations with sales. What isn’t working? Testing can seem very scary as a marketer, because we want to invest the time and energy into what we “know” will work. The reality is that we are missing out on great opportunities by playing it safe. The benefit of testing with your demand generation program is that you can crea...Perhaps you have ...
demandgenreport.blogspot.com
DemandGen Report: May 2009
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Tuesday, May 26, 2009. Marketing Blueprints in Action: How to Build an Awareness/Thought Leadership Blueprint. By Mike Gospe, Principal and Co-Founder, KickStart Alliance. One of the most common types of marketing programs is the "awareness and thought leadership". Consider that 90% of the prospect’s buying process happens without engaging any sales rep! Reading from left to right, notice that the intended target audience is identified in the left column. ( Personas. For CIOs and IT Directors would have ...
demandgenreport.blogspot.com
DemandGen Report: August 2010
http://demandgenreport.blogspot.com/2010_08_01_archive.html
Thursday, August 12, 2010. Customer Roadshow 2.0 – Top 13 BtoB Content Marketing Tips. By Owen McDonald, VP of Client Strategy, Demand Creation Specialists. Having just attended the very first stop in the multi-city Customer 2.0 Roadshow – held right in the heart of Manhattan’s Theater District – I couldn’t help but think, “If they can make it here, they can make it anywhere.” And make it they did. Make lists (like this one….people love lists…Top 10…Best Five…whatever). Always Be Helping (I loved. By Sco...
