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TPMtoday: Poll Result: 2011 Economy
http://tpmtoday.blogspot.com/2011/01/poll-result-2011-economy.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, January 02, 2011. Poll Result: 2011 Economy. Our year-end poll asked readers to look into their crystal balls and forecast the economy: “At this time next year, will we be in the midst of a strong recovery? 8221; The consensus was that there was no consensus:. 17% Too many unknowns. Posted by Bob Houk. Subscribe to: Post Comments (Atom). Click here to subscribe. To my newsletter, TPM Update.
tpmtoday.blogspot.com
TPMtoday: Gillette Axes Tiger
http://tpmtoday.blogspot.com/2011/01/gillette-axes-tiger.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, January 02, 2011. Gillette is cutting ties with Tiger Woods. Although it appears to be part of a broader cutback in athletic endorsers. The company will not renew its relationship with Woods as part of a plan to phase out its Gillette Champions marketing program in the first quarter of 2011, Norton said in an interview earlier today with USA Today. Note: Yes, I know Axe is a Unilever product.
tpmtoday.blogspot.com
TPMtoday: At Last! Competition for TicketMaster
http://tpmtoday.blogspot.com/2010/12/at-last-competition-for-ticketmaster.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Monday, December 20, 2010. A bit of a personal rant: Of all the companies that I patronize regularly, TicketMaster is certainly the one I most despise and most want to see brought down. They are an unregulated monopoly, but it looks like perhaps they are about to get some competition. Unsold seats are a major problem for the music and sports industries alike. "We have 35% to 50% of total industry cap...
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TPMtoday: A Year-End Visit to the Corporate Graveyard
http://tpmtoday.blogspot.com/2010/12/year-end-visit-to-corporate-graveyard.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Monday, December 20, 2010. A Year-End Visit to the Corporate Graveyard. A listing of companies. That went bankrupt and brands that disappeared in 2010 includes a number of retailers - Blockbuster and A&P most notable, but also Urban Brands and Jennifer Convertibles. A lot of car brands on the list, as carmakers downsized - Mercury, Pontiac, Hummer . Posted by Bob Houk. May 30, 2013.
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TPMtoday: Is Borders Going to Buy Barnes & Noble?
http://tpmtoday.blogspot.com/2010/12/is-borders-going-to-buy-barnes-noble.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Saturday, December 11, 2010. Is Borders Going to Buy Barnes and Noble? More than two years ago there were rumors that Barnes and Noble might buy Borders (we mentioned it here. And those rumors have persisted. Now the hot rumor. Is that the tables might be turned:. Very shaky - Borders' market capitalization is less than one-eighth of B&N's. Whichever way the merger goes (if there is any merger) I would w...
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TPMtoday: Mail-In Rebates Continue Decline
http://tpmtoday.blogspot.com/2010/12/mail-in-rebates-continue-decline.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, December 12, 2010. Mail-In Rebates Continue Decline. According to this article in USAToday. Mail-in rebates on Black Friday promotions have declined dramatically the past few years:. The number of Black Friday promotions from major retailers with mail-in rebates has dropped from about a third a few years ago to just 10% so far this year, says Brad Wilson, founder of BradsDeals.com. I mail it a co...
tpmtoday.blogspot.com
TPMtoday: Michael Vick as Product Pitchman
http://tpmtoday.blogspot.com/2010/12/michael-vick-as-product-pitchman.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Monday, December 20, 2010. Michael Vick as Product Pitchman. Has Michael Vick's on-field performance been so good that the public has forgotten his dog-fighting past? He hasn't gotten any serious endorsement deals, but a Philly area Nissan dealer hired him for this spot:. Posted by Bob Houk. Subscribe to: Post Comments (Atom). Click here to subscribe. To my newsletter, TPM Update.
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TPMtoday: Sticking with the Trade-Down
http://tpmtoday.blogspot.com/2011/01/sticking-with-trade-down.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Sunday, January 02, 2011. Sticking with the Trade-Down. It looks like a lot of the people who traded down to the dollar store. Channel are sticking with it, even if things are improving. Dollar General, for example had same-store sales that were up 7.4% in the most recent quarter. Growth for the past several years has been impressive:. But can it continue? I wonder, though, if they can continue to offer ...
tpmtoday.blogspot.com
TPMtoday: Are iPad apps killing newspapers?
http://tpmtoday.blogspot.com/2010/12/are-ipad-apps-killing-newspapers.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Saturday, December 11, 2010. Are iPad apps killing newspapers? As if the newspaper biz needed more bad news ( here's yet another report. On declining ad revenues), a survey says. Posted by Bob Houk. Subscribe to: Post Comments (Atom). The views expressed on this blog are my own, and do not necessarily represent the views of any company or organization. Click here to subscribe. To my newsletter, TPM Update.
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TPMtoday: Are Sales Associates Passe?
http://tpmtoday.blogspot.com/2010/12/are-sales-associates-passe.html
Trade Promotion Marketing and Optimization, with other news and commentary for channel professionals. Saturday, December 11, 2010. Are Sales Associates Passe? A survey by Accenture. Finds that most smartphone users would rather consult their device to get basic shopping information than ask for help from a store employee:. My first reaction was that the issue isn't asking a store employee a question - it's finding a store employee to ask. But opportunities are there, as always. One obviously is offer...