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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Maximising the positive contribution. Of the advertising industry to the world. Commercial impact is usually measured by short-term profit and long-term growth prospects. Why not think about social value in the same way? The short-term question would be: what’s the well-being we can create for customers and employees? The longer term thing would be: to what extent are we increasing rather than destroying resources? Tom Knox, President, IPA. Unfortunately I ...

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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world | thecommslab.com Reviews
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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world | thecommslab.com Reviews

https://thecommslab.com

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Maximising the positive contribution. Of the advertising industry to the world. Commercial impact is usually measured by short-term profit and long-term growth prospects. Why not think about social value in the same way? The short-term question would be: what’s the well-being we can create for customers and employees? The longer term thing would be: to what extent are we increasing rather than destroying resources? Tom Knox, President, IPA. Unfortunately I ...

INTERNAL PAGES

thecommslab.com thecommslab.com
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INDIVIDUAL | The Comms Lab

http://thecommslab.com/individual

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. We run insight sessions, host pub-nights, deliver day-workshops and run residential retreats. We can also do this work within agencies/ groups. Does what it says on the tin. Regular pub nights where inspiring speakers from within the industry share how they are increasing their positive impact. Then we discuss the learning and drink. Please join the Facebook Group. Or subscribe to our mailing list. To be kept up to date of future events. Designed for those ...

2

AGENCIES | The Comms Lab

http://thecommslab.com/agency

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. We work with agencies and creative companies to help them explore and take the purpose-turn. A two-hour session on the purpose turn. If you represent an agency and are interested in booking an insight session please get in touch hello@thecommslab.com. Bespoke consultancy to assist agencies in taking the purpose-turn. If this is of interest to you, please get in touch with jonathan@thecommslab.com. The Comms Lab 2015 Design by KOMLEP - Kreative Agency.

3

RECLAIMING AGENCY | The Comms Lab

http://thecommslab.com/reclaiming-agency

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Reclaiming Agency is a report that redefines the role of the advertising industry. The Comms Lab team initially interviewed industry leaders like Rory Sutherland. Vice-Chairman, Ogilvy UK, Jim Carroll. Ex-Chairman, BBH, Robert Jones. Head of New Thinking, Wolff Olins, Laurence Green. Founding Partner, 101, David Abraham. CEO, Channel 4, Jonathan Trimble. CEO, 18 Feet and Rising, Jon Steel. WPP Group Planning Director, James Best. Director, BBC Brand. Click ...

4

WHAT WE DO | The Comms Lab

http://thecommslab.com/what-we-do

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. We’ve got the skills and experience to help you define and enact your purpose whether at an individual, agency or industry level. The Comms Lab 2015 Design by KOMLEP - Kreative Agency.

5

INDUSTRY | The Comms Lab

http://thecommslab.com/industry

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Producing analysis, kickstarting debates and inspiring change is key to our work, whether writing reports, publishing articles, speaking in public or delivering training. We’ll use every means we can, to support the industry to take the purpose turn. We’ve been banging on about maximising the positive contribution of the advertising industry for a while. Back in 2008, Ella published a Creative Review. In 2014, Jonathan published Looking Up. The Leading the ...

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LINKS TO THIS WEBSITE

propelia.com propelia.com

CLIENTS - Propelia

http://www.propelia.com/clients.html

As the UK's most established and only dedicated Thought Leadership agency, Propelia has since 2012 been engaged by expert clients, to help develop the Thought Leadership that positions them as future pioneers and extraordinary market gamechangers. Propelia has launched such Thought Leadership for organisations and individuals, in over. 35 market sectors as diverse as:. Sharing Economy Design Economics Media Democracy Philosophy Culture Advertising Fashion. Registered in England and Wales 8177501.

lookingupbook.org lookingupbook.org

my blog - Looking Up

http://www.lookingupbook.org/my-blog

The story of an adman who learnt to see where he was going. What is moral leadership in advertising? October 20, 2015. In the wake of the recent global VW scandal, Claire Beale, global editor-in-chief at Campaign magazine, made a provocative statement: Perhaps DDB should fire VW . In the highly competitive world of advertising that might be regarded as a reckless suggestion, but I think her statement points to the broader question, What is moral leadership in advertising? The Road to Character. Adam II, ...

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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Maximising the positive contribution. Of the advertising industry to the world. Commercial impact is usually measured by short-term profit and long-term growth prospects. Why not think about social value in the same way? The short-term question would be: what’s the well-being we can create for customers and employees? The longer term thing would be: to what extent are we increasing rather than destroying resources? Tom Knox, President, IPA. Unfortunately I ...

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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Maximising the positive contribution. Of the advertising industry to the world. Commercial impact is usually measured by short-term profit and long-term growth prospects. Why not think about social value in the same way? The short-term question would be: what’s the well-being we can create for customers and employees? The longer term thing would be: to what extent are we increasing rather than destroying resources? Tom Knox, President, IPA. Unfortunately I ...

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The Comms Lab | Maximising the positive contribution of the advertising industry to the world | Maximising the positive contribution of the advertising industry to the world

WHAT OTHERS ARE SAYING. WHAT OTHERS ARE SAYING. Maximising the positive contribution. Of the advertising industry to the world. Commercial impact is usually measured by short-term profit and long-term growth prospects. Why not think about social value in the same way? The short-term question would be: what’s the well-being we can create for customers and employees? The longer term thing would be: to what extent are we increasing rather than destroying resources? Tom Knox, President, IPA. Unfortunately I ...

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