convinceandconvert.com
Don’t Tell Me I’m Wasting My Time | Convince and Convert: Social Media Consulting and Content Marketing Consulting
http://www.convinceandconvert.com/guest-posts/dont-tell-me-im-wasting-my-time
Convince and Convert: Social Media Consulting and Content Marketing Consulting. Social Media Case Studies. The Business of Story. C&C Audio Blog. Blogging and Content Creation. Don’t Tell Me I’m Wasting My Time. Is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc. Her family-owned full-service marketing firm. Guest post by Marjorie Clayman. Resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm.
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Multiple Photo Posts Increased Clicks 1290% - Facebook Case Study | Convince and Convert: Social Media Consulting and Content Marketing Consulting
http://www.convinceandconvert.com/facebook/multiple-photo-posts-increased-clicks-1290-facebook-case-study
Convince and Convert: Social Media Consulting and Content Marketing Consulting. Social Media Case Studies. The Business of Story. C&C Audio Blog. Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study. Before co-founding PageLever, Jeff Widman. One of our customers at Pagelever. Discovered a hot new Facebook marketing tactic and gave us permission to share. While we hear a fair number of juicy tactics, we never share without client permission.). Increasing Facebook Photo Clicks by 1290%. The d...
contentcocktail.wordpress.com
‘Being Contagious’ As a Good Thing | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/24/‘being-contagious’-as-a-good-thing
About the Content Cocktail. Being Contagious’ As a Good Thing. October 24, 2011. Posted by christinapappas in Content Marketing. It was clear from the title of the book that Dan Zarrella. Is not a fan of the term ‘viral marketing’ but the further I got into Zarrella’s Hierarchy of Contagiousness. I was less convinced. I don’t think it’s the term itself but what is implied by it. For example, it’s a joke amongst marketers (right? What does that mean anyways? Size of the initial audience. You send it to.
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Social Media Desperado | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/27/social-media-desperado
About the Content Cocktail. October 27, 2011. Posted by christinapappas in Social Media. Recently I sent out a tweet saying that I needed to catch-up on my follow backs. As you know, and can easily see from looking at my profile, I don’t follow everyone back. The reason? Hey Christina…OK, so I guess maybe I qualify then for a follow back? Amy, let’s connect so we can chat digitalconnect back? Don’t let me downfollow back. You’re awesome for following back, maybe you can connect with me on Facebook too?
contentcocktail.wordpress.com
Influencing the Influencer | The Content Cocktail
https://contentcocktail.wordpress.com/2011/09/26/influencing-the-influencer
About the Content Cocktail. September 26, 2011. Posted by christinapappas in Content Marketing. In this case, my friend’s audience is optometry offices and the ‘users’ are primarily the opticians themselves or the office support staff not IT. However, because it’s a technology, will live on the offices systems and has the potential to house patient data, IT is involved. They are the influencer. How do you influence the influencer? It’s not always easy and there are all types of influencers. As a marketer...
contentcocktail.wordpress.com
Participation, Lead Generation and Communities | The Content Cocktail
https://contentcocktail.wordpress.com/2011/09/21/linked-in-groups
About the Content Cocktail. Participation, Lead Generation and Communities. September 21, 2011. Posted by christinapappas in Lead Generation. Similar online vehicles to either ask questions or respond to questions, but I find both sites lacking in regards to linking that conversation to the ability to continue the relationship after the question has been asked and answered. So why should marketers and brand owners spend time in the groups on LinkedIn? Run search queries. Instead of scanning the daily...
contentcocktail.wordpress.com
Complaints, the Other Low Hanging Fruit | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/10/complaints-the-other-low-hanging-fruit
About the Content Cocktail. Complaints, the Other Low Hanging Fruit. October 10, 2011. Posted by christinapappas in Consumer Marketing. I was reading over at the MarketingProfs site on how Twitter Users Wants Brands to Respond to Their Complaints. And couldn’t help but think ‘hell ya we do.’ As Ann Handley. Mentioned in a response tweet to me, Absolutely! Seems like a low-hanging fruit kind of thing. (to me) Complain or praise – it goes both ways. No response – ever. Pretty in your face, huh? This is cle...
convinceandconvert.com
Why Google Has the Hammer To Make Businesses Use Google Plus | Convince and Convert: Social Media Consulting and Content Marketing Consulting
http://www.convinceandconvert.com/top-10-2/why-google-has-the-hammer-to-make-businesses-use-google-plus
Convince and Convert: Social Media Consulting and Content Marketing Consulting. Social Media Case Studies. The Business of Story. C&C Audio Blog. Why Google Has the Hammer To Make Businesses Use Google Plus. Is President of Convince and Convert, a keynote speaker, a podcaster, and the author of five books including Hug Your Haters: How to Embrace Complaints and Keep Your Customers. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls.
contentcocktail.wordpress.com
Building a Beautiful Backend | The Content Cocktail
https://contentcocktail.wordpress.com/2011/10/03/building-a-beautiful-backend
About the Content Cocktail. Building a Beautiful Backend. October 3, 2011. Posted by christinapappas in Blogging. This is the stuff that’s the hardest for me to do. Many of you are in the exact same position. So how did I do it? Was the one that actually turned me on to the WordPress Child themes. I then made a second list of everything I wanted my blog to have like a search function, email subscribe, a space to put video, a tag cloud, social icons, my tweets, my blogroll, etc. With my top 4 list and the...
convinceandconvert.com
Build Backlinks - 14 Easy Ways | Convince and Convert: Social Media Consulting and Content Marketing Consulting
http://www.convinceandconvert.com/digital-marketing/build-backlinks-14-easy-ways
Convince and Convert: Social Media Consulting and Content Marketing Consulting. Social Media Case Studies. The Business of Story. C&C Audio Blog. Build Backlinks – 14 Easy Ways. Subscribe to our new Definitive. Newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. But what constitutes popularity online? There are an infinite nu...