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The Content Formula | Marketing Insider Group
https://marketinginsidergroup.com/the-content-formula
Subscribe to get Marketing Insider Group updates. Answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book, by Michael Brenner and Liz Bedor, provides a step by step guide for content marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. Narrated by the authors, The Content Formul...
lizbedor.com
The Beginner’s Guide to SEO – Liz Bedor
https://lizbedor.com/2015/06/30/beginners-guide-seo
Real talk about content marketing. The Beginner’s Guide to SEO. The Beginner’s Guide to SEO. Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc. Organic search is responsible for 64% of all web traffic. 2% of users travel to the 2. 18% of users click on the first organic listing. Essentially, if your brand is not ranking as a top organic result, your prospects probably aren’t going to find you. Google usually updates its algorit...
lizbedor.com
Distribution – Liz Bedor
https://lizbedor.com/category/distribution
Real talk about content marketing. How to Launch Promote Gated Content. Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. How Will You Make Your Content Marketing Mobile? At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. February 29, 2016. The Best (and Most Beautiful) B2B Instagram Accounts. B2B Instagram accounts tend to have a bad reputation.
lizbedor.com
3 Content Marketing Audience Growth Metrics to Calculate Brand Health – Liz Bedor
https://lizbedor.com/2015/07/24/content-marketing-audience-growth-metrics-to-calculate-brand-health
Real talk about content marketing. 3 Content Marketing Audience Growth Metrics to Calculate Brand Health. 3 Content Marketing Audience Growth Metrics to Calculate Brand Health. Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below:. Paid vs. Organic Search Traffic:. Share of Voice/Offsite SEO. You’ll then see the keywords peo...
lizbedor.com
4 Steps to Building the Content Marketing Business Case – Liz Bedor
https://lizbedor.com/2015/07/10/4-steps-to-building-the-content-marketing-business-case
Real talk about content marketing. 4 Steps to Building the Content Marketing Business Case. 4 Steps to Building the Content Marketing Business Case. Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. 1 Do Your Research. If you’re not familiar with what metrics to ask for from your organization’s other marketing departments, here are some to get your started:. Average cost per lead. Time to payback customer acquisition cost.
lizbedor.com
June 2015 – Liz Bedor
https://lizbedor.com/2015/06
Real talk about content marketing. The Beginner’s Guide to SEO. Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc:. June 30, 2015. How to Find Budget for Content Marketing. Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find […]. June 28, 2015. June 27, 2015. June 17, 2015. June 3, 2015.
lizbedor.com
August 2015 – Liz Bedor
https://lizbedor.com/2015/08
Real talk about content marketing. How Branded Should Your Content Hub Actually Be? Every brand doing content marketing should create a space or central hub for the content to live. August 27, 2015. The Best Ways to Search for Authentic Photos. Now that we know what characteristics to look for in authentic photos, the next step is to actually find that perfect authentic photo to complement your content. August 18, 2015. 5 Best Paid Distribution Methods and When to Use Them. August 13, 2015.
lizbedor.com
This or That? Better Options for Bad Stock Photos – Liz Bedor
https://lizbedor.com/2015/07/03/this-or-that-better-options-for-bad-stock-photos
Real talk about content marketing. Better Options for Bad Stock Photos. Better Options for Bad Stock Photos. If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos. This is not necessarily the fault of content marketers, however, because finding authentic photography is actually really difficult. Why? The web is filled with terrible stock photos:. Finding authentic photography is time consuming:. It’s tough to think outside the box:. Futuristic han...
lizbedor.com
July 2015 – Liz Bedor
https://lizbedor.com/2015/07
Real talk about content marketing. 3 Ways to Calculate Conversions from Content Marketing. Perhaps the most valued business case for content marketing is driving conversions. July 24, 2015. 3 Content Marketing Audience Growth Metrics to Calculate Brand Health. Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how […]. July 24, 2015. Why Your Product Is Not What You Sell. If I had...
lizbedor.com
3 Ways to Calculate Conversions from Content Marketing – Liz Bedor
https://lizbedor.com/2015/07/24/3-ways-to-calculate-conversions-from-content-marketing
Real talk about content marketing. 3 Ways to Calculate Conversions from Content Marketing. 3 Ways to Calculate Conversions from Content Marketing. Perhaps the most valued business case for content marketing is driving conversions. The core metrics we use to measure conversions are:. Amount your brand spends to acquire a lead. Percentage of leads sourced:. Percentage of leads sourced by content, compared to other marketing programs. Percentage of people who take a desired action. 1 Cost Per Lead. Now that...
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