Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar
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The Copy Geek | Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar | thecopygeek.wordpress.com Reviews
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Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar
thecopygeek.wordpress.com
TEC4 | The Copy Geek
https://thecopygeek.wordpress.com/author/jmacleve
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. Rapier-thin and button-cute (no, wait - that's S.J. Perelman. Let me start again). 50 and something (in denial), I want to write professionally. And I want to live in Montréal someday! Drop that apostrophe and step away from the plural, ma’am…. I’m a big fan of Lynne Truss’ book “ Eats Shoots and Leaves. Plurals of family names (the Johnson’s, the Smith’s) and. Even so, the first draft said:. If you’...
Tossed right out … | The Copy Geek
https://thecopygeek.wordpress.com/2011/10/14/tossed-right-out
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. Pleased to meet you! Le Mot Juste: “Phase” and “Faze” →. Tossed right out …. It must be my inner pedant/proofreader, but nothing bugs me more than mistakes in copy (or any kind of writing, for that matter). While I haven’t gone so far as to run around correcting people’s signs when they make mistakes, I do grit my teeth and scowl a lot. He had a small, flat stylish sleeping place? My recommendation: Find ...
November | 2011 | The Copy Geek
https://thecopygeek.wordpress.com/2011/11
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. Monthly Archives: November 2011. Brevity is the soul of … great clickthroughs? One of my jobs is to post items to my company’s twitter feed relevant to email, many of which are supplied by my fellow PBM’ers (performance based emailers). To date, the link’s been hit about 500 times. Has been an advocate here for minimalist copy, and has chopped mine down when I get too fluffy — or frilly. And Tricia’...
Le Mot Juste: “Phase” and “Faze” | The Copy Geek
https://thecopygeek.wordpress.com/2011/11/01/le-mot-juste-phase-and-faze
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. Tossed right out …. For some emailers, EVERY day is Frankenspeak Day →. Le Mot Juste: “Phase” and “Faze”. I’d love to blame it on texting and the Internet, but misused words seem to be pandemic these days, due largely, I suspect, to indifference by everyone except pedants like me who irritate ordinary people so much they ignore us. PHASE v. FAZE. A step or part in a series of events or actions. All defini...
Brevity is the soul of … great clickthroughs? | The Copy Geek
https://thecopygeek.wordpress.com/2011/11/16/brevity-is-the-soul-of-great-clickthroughs
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. For some emailers, EVERY day is Frankenspeak Day. Le Mot Juste: “Further” and “Farther” →. Brevity is the soul of … great clickthroughs? One of my jobs is to post items to my company’s twitter feed relevant to email, many of which are supplied by my fellow PBM’ers (performance based emailers). To date, the link’s been hit about 500 times. Good reasons for keeping copy to a minimum:. And Tricia’s fav...
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How to avoid corrective services | gammagrammar
https://gammagrammar.wordpress.com/2013/05/10/two-pieces-of-news-that-flashed-on-to/comment-page-1
Grammar student wrestles wild bear. How to avoid corrective services. Grammar police (Photo credit: the munificent sasquatch). Two pieces of news that flashed on to my screen this week have made proud to say I am a grammarist. The first tells of a guerrilla marketing campaign in London. Whereby a group of editors from Thetutorcrowd.com have gone about the city, correcting bad grammar where they find it in public graffiti. So Fok dis I’m goin Miami! As I’m sure our disgruntled author intended. In short, t...
Grammar student wrestles wild bear | gammagrammar
https://gammagrammar.wordpress.com/2013/04/07/grammar-student-wrestles-wild-bear/comment-page-1
I was Kidnapped by Dr Jekyll and Joe’s Spleen. How to avoid corrective services →. April 7, 2013 · 12:00 am. Grammar student wrestles wild bear. Brown bear (Photo credit: jocelyn.aubert). You can have the greatest story ever told playing in your head, but if you don’t have grammar on side it will be the greatest story never. I spied a fantastic job application letter on Facebook recently. It was written by someone for whom English, evidently, was not a first language. Our intrepid hero boasted. Words lik...
How to avoid corrective services | gammagrammar
https://gammagrammar.wordpress.com/2013/05/10/two-pieces-of-news-that-flashed-on-to
Grammar student wrestles wild bear. How to avoid corrective services. Grammar police (Photo credit: the munificent sasquatch). Two pieces of news that flashed on to my screen this week have made proud to say I am a grammarist. The first tells of a guerrilla marketing campaign in London. Whereby a group of editors from Thetutorcrowd.com have gone about the city, correcting bad grammar where they find it in public graffiti. So Fok dis I’m goin Miami! As I’m sure our disgruntled author intended. In short, t...
Grammar student wrestles wild bear | gammagrammar
https://gammagrammar.wordpress.com/2013/04/07/grammar-student-wrestles-wild-bear
I was Kidnapped by Dr Jekyll and Joe’s Spleen. How to avoid corrective services →. April 7, 2013 · 12:00 am. Grammar student wrestles wild bear. Brown bear (Photo credit: jocelyn.aubert). You can have the greatest story ever told playing in your head, but if you don’t have grammar on side it will be the greatest story never. I spied a fantastic job application letter on Facebook recently. It was written by someone for whom English, evidently, was not a first language. Our intrepid hero boasted. Words lik...
I was Kidnapped by Dr Jekyll and Joe’s Spleen | gammagrammar
https://gammagrammar.wordpress.com/2013/03/29/5/comment-page-1
Grammar student wrestles wild bear →. March 29, 2013 · 11:41 am. I was Kidnapped by Dr Jekyll and Joe’s Spleen. The Strange Case of Dr. Jekyll and Mr. Hyde poster. Converted losslessly from .tif to .png by uploader. (Photo credit: Wikipedia). I once read that Robert Louis Stevenson. Was a sickly child who read a lot while recuperating from this or that chest infection. That’s how he came to write classics like. Strange Case of Dr Jekyll and Mr Hyde. Similarly, Ringo Starr. To this day, I credit the verit...
I was Kidnapped by Dr Jekyll and Joe’s Spleen | gammagrammar
https://gammagrammar.wordpress.com/2013/03/29/5
Grammar student wrestles wild bear →. March 29, 2013 · 11:41 am. I was Kidnapped by Dr Jekyll and Joe’s Spleen. The Strange Case of Dr. Jekyll and Mr. Hyde poster. Converted losslessly from .tif to .png by uploader. (Photo credit: Wikipedia). I once read that Robert Louis Stevenson. Was a sickly child who read a lot while recuperating from this or that chest infection. That’s how he came to write classics like. Strange Case of Dr Jekyll and Mr Hyde. Similarly, Ringo Starr. To this day, I credit the verit...
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The Copy Geek | Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar
Reeling, Writhing and Fainting in Coils (or, the Fine Art of Copywriting) and Some Hints of Grammar. Drop that apostrophe and step away from the plural, ma’am…. I’m a big fan of Lynne Truss’ book “ Eats Shoots and Leaves. 8220; I’m one of those people who is hard-wired into seeing punctuation errors and it was nice to see that I wasn’t the only fanatic in the house. Plurals of family names (the Johnson’s, the Smith’s) and. Acronyms or abbreviations (PC’s, LCD’s). Even so, the first draft said:. Edisons&#...
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