blog.redpoint.net
Beyond the Marketing Stack: Why a Data Hub is in Your Future
http://blog.redpoint.net/beyond-the-marketing-stack-why-a-data-hub-is-in-your-future
Your Success is the Point. Beyond the Marketing Stack: Why a Data Hub is in Your Future. December 19, 2016. December 20, 2016. There’s a good chance that your company has a marketing technology (martech) stack in place, which places you in good company because Walker Sands Communications recently found 48% of companies currently adhere to the stack approach. The idea with a marketing stack. The Power of a Data Hub. Data hubs are also designed to integrate anonymous and known customer data into a single p...
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Real-Time Takes Center Stage in Latest Convergent Marketing Platform Update
http://blog.redpoint.net/real-time-takes-center-stage-in-latest-convergent-marketing-platform-update
Your Success is the Point. Real-Time Takes Center Stage in Latest Convergent Marketing Platform Update. December 13, 2016. December 12, 2016. In the classic linear customer journey, consumers were willing to accept whatever pace companies wanted to give them. That time has passed giving way to our current age, where immediacy rules the day and if you don’t react to customer needs with. But real-time marketing goes well beyond social newsjacking. Such as Oreo’s famous You can still dunk in the dark. Produ...
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RedPoint Global Recognized in Gartner Critical Capabilities for Data Quality Tools Report
http://blog.redpoint.net/redpoint-global-recognized-in-gartner-critical-capabilities-for-data-quality-tools-report
Your Success is the Point. RedPoint Global Recognized in Gartner Critical Capabilities for Data Quality Tools Report. January 9, 2017. January 6, 2017. Data quality is too important to your company’s success to trust the process to a solution that can’t execute on critical tasks. This is especially true in the world of the empowered customer, where having the wrong data can result in misaligned moments of engagement, lost revenue, and customer attrition. Gartner defines operational/transactional data qua...
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Buck Webb, Author at RedPoint Global Blog
http://blog.redpoint.net/author/buck-webb
Your Success is the Point. Marketers Beware: CRMs Plus DMPs Don’t Equal a Customer Data Platform. February 8, 2017. February 13, 2017. Acquiring and maintaining a true 360-degree customer view is perhaps the most desired goal in the entire marketing field. It’s also one of the most valuable to customers, so every provider of marketing technology products […]. Beyond the Marketing Stack: Why a Data Hub is in Your Future. December 19, 2016. December 20, 2016. November 15, 2016. November 14, 2016. In many w...
blog.redpoint.net
Patrick Tripp, Author at RedPoint Global Blog
http://blog.redpoint.net/author/patrick-tripp
Your Success is the Point. The Myth of the Martech Bubble. February 27, 2017. February 23, 2017. It may seem like the current growth in marketing technology (martech) solutions is unsustainable and, similar to the Dot Com Bubble of the early 2000s, the space is likely to pop under the weight of […]. Super Bowl LI: Enter the Age of Digital Ads and Real-Time Experiences. February 7, 2017. February 13, 2017. What Does It Take to Build a Customer-Obsessed Business? January 5, 2017. January 4, 2017. Earlier t...
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RedPoint, Author at RedPoint Global Blog
http://blog.redpoint.net/author/redpoint
Your Success is the Point. What is a Golden Record? December 9, 2016. December 9, 2016. A golden record combines meaningful, reliable data from multiple systems into a single view that’s ideally more accurate, more complete and truer than the data from any single source. The golden record serves as a complete record (as the […]. Definition of the Week: Heuristic Matching. March 15, 2016. March 16, 2016. Definition of the Week: Data Wrangling. March 8, 2016. Definition of the Week: Data Hygiene. Marketing...
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What Does It Take to Build a “Customer-Obsessed” Business?
http://blog.redpoint.net/what-does-it-take-to-build-a-customer-obsessed-business
Your Success is the Point. What Does It Take to Build a Customer-Obsessed Business? January 5, 2017. January 4, 2017. This multichannel, multi-touchpoint world means traditional product-based messaging doesn’t have the same impact it once did. Now, brands must emphasize how the product solves particular customer problems and focus on cross-channel customer engagement. The Components of a Customer-Obsessed Business Model. Digitally enhanced products and services. The Role of the Customer Data Platform.
blog.redpoint.net
Customer Engagement Archives | RedPoint Global Blog
http://blog.redpoint.net/category/digital-marketing/customer-engagement
Your Success is the Point. The Myth of the Martech Bubble. February 27, 2017. February 23, 2017. It may seem like the current growth in marketing technology (martech) solutions is unsustainable and, similar to the Dot Com Bubble of the early 2000s, the space is likely to pop under the weight of […]. Marketers Beware: CRMs Plus DMPs Don’t Equal a Customer Data Platform. February 8, 2017. February 13, 2017. Super Bowl LI: Enter the Age of Digital Ads and Real-Time Experiences. February 7, 2017. For decades...
blog.redpoint.net
Todd Hinton, Author at RedPoint Global Blog
http://blog.redpoint.net/author/todd-hinton
Your Success is the Point. RedPoint Global Recognized in Gartner Critical Capabilities for Data Quality Tools Report. January 9, 2017. January 6, 2017. Data quality is too important to your company’s success to trust the process to a solution that can’t execute on critical tasks. This is especially true in the world of the empowered customer, where having […]. RedPoint Global Positioned in Gartner Magic Quadrant for Data Quality Tools for Fifth Consecutive Year. December 15, 2016. December 14, 2016.
prairieorange.com
Prairie Orange | Category Archive | Loyalty
http://prairieorange.com/category/loyalty
RSS feed for this section. June 11, 2013. Here’s a very helpful summary. On the distinctions between CRM and Loyalty. One’s a strategy and one’s a program. Customer Communications Group (CCG) President and CEO Sandra Gudat shares her definitions of CRM vs. Loyalty:. Loyalty programs are a subset of CRM. To paraphrase The Customer Loyalty Report, a good loyalty program buys customer information and earns loyalty, while a poor one simply attempts to purchase customer loyalty. Your loyalty program should pr...
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