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The Data Alliance |Home

Data Alliance is the horizontal team supporting WPP's data business by helping companies across the Group access and leverage data.

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The Data Alliance |Home | thedataalliance.com Reviews

https://thedataalliance.com

Data Alliance is the horizontal team supporting WPP's data business by helping companies across the Group access and leverage data.

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thedataalliance.com thedataalliance.com
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The Data Alliance |How We Help - The Data Alliance |

http://www.thedataalliance.com/how-we-help

We help you access data. We fill data gaps. We do the hard work. We navigate through the crowd, deflate the hype and select the right partners who can deliver on promises. Then we introduce them to you. We leverage WPP’s scale and resources to broker better deals. A better deal means the infrastructure is in place to ensure data flows in cost effective, compliant, connected, convenient and customized ways. We help you leverage data. As we see it, part of our work is to help answer questions like:.

2

The Data Alliance |WPP's Data Alliance and Facebook Partner Globally to Activate Data - The Data Alliance |

http://www.thedataalliance.com/blog/wpps-data-alliance-and-facebook-partner-globally-to-activate-data

April 7th, 2015. WPP’s Data Alliance and Facebook Partner Globally to Activate Data. Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions to deliver more personalized brand experiences on Facebook. April 7th, 2015. This will help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link ads on both mobile and desktop. Enabling t...

3

The Data Alliance |WPP’s Data Alliance Expands With Africa Launch

http://www.thedataalliance.com/blog/wpps-data-alliance-expands-with-africa-launch

April 16th, 2015. WPP’s Data Alliance Expands With Africa Launch. Charge is to enhance data-driven solutions and activate a mobile-first data strategy in Sub-Saharan Africa. April 16th, 2015. In Africa, WPP companies (including associates) generate revenues of approximately US$650 million and employ over 28,000 people. More On The Blog. March 15th, 2016. WPP’s Data Alliance Expands Into Indonesia. October 7th, 2015. WPP’s Data Alliance Expands With India Launch. May 21st, 2015. April 16th, 2015. Mistrust...

4

The Data Alliance |WPP's Data Alliance Inks Global Data Deal w/ GlobalWebIndex

http://www.thedataalliance.com/blog/wpps-data-alliance-inks-global-partnership-with-globalwebindex

May 21st, 2015. WPP’s Data Alliance Inks Global Partnership with GlobalWebIndex. Deal streamlines access to digital consumer data with preferred partner benefits. May 21st, 2015. The new partnership enables on-demand access to GWI’s full suite of data and insights solutions for all WPP employees and operating companies, automates the signup process, and allows for deeper and more consistent integration of GWI data into all aspects of client work. More On The Blog. March 15th, 2016. October 7th, 2015.

5

The Data Alliance |About - The Data Alliance |

http://www.thedataalliance.com/about

We support the quest to leverage the best of WPP through data horizontality. Data horizontality means ensuring we are working together to build a network of connected people, technology and data to power smarter data-driven marketing for the benefit of all WPP clients. How do we support data horizontality? Well, it is not by actually digging into data or selling solutions because we’re not another operating company.

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fourthwallmedia.tv fourthwallmedia.tv

About | MassiveData - FourthwallMedia

http://www.fourthwallmedia.tv/about

Is the leading provider of television data services, interactive television technologies, and advanced advertising solutions that unlock the power of Big Data for TV. We focus on breaking through the fourth wall that invisible barrier standing between a TV audience, and the programmers and advertisers wanting to reach them. MASSIVEDATA Much More than Cable Technology. To service demand for measureable, actionable television services, FourthWall Media created its MassiveData. In 1985, Tim founded the Info...

fwm.tv fwm.tv

About | MassiveData - FourthwallMedia

http://www.fwm.tv/about

Is the leading provider of television data services, interactive television technologies, and advanced advertising solutions that unlock the power of Big Data for TV. We focus on breaking through the fourth wall that invisible barrier standing between a TV audience, and the programmers and advertisers wanting to reach them. MASSIVEDATA Much More than Cable Technology. To service demand for measureable, actionable television services, FourthWall Media created its MassiveData. In 1985, Tim founded the Info...

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Analytics Firms | MassiveData - FourthwallMedia

http://www.fwm.tv/analytics-firms

Big Data has ushered in a new wave of innovative companies developing algorithms to find the right people for a given product or service, optimize the process of reaching them, and drive a specific behavioral outcome. These companies typically sit outside of the traditional television ecosystem and therefore need access to accurate viewership data on which to base their media and advertising analytics. LARGEST INDEPENDENT MATCHABLE PANEL. Which provides granular, uncompiled, uncondensed tuning data acros...

fourthwallmedia.tv fourthwallmedia.tv

Advertisers | MassiveData - FourthwallMedia

http://www.fourthwallmedia.tv/advertisers

Advertising agencies, and the clients they work for, have three basic needs related to their television advertising dollars. They need to target the right message to the right audience. They need to demonstrate an ROI on their advertising dollars. And they need to optimize their marketing dollars through efficiencies and buying leverage. Division provides three critical, state-of-the-art products that satisfy these needs. They are TVPanel, TVMatch, and TVVerify. LARGEST INDEPENDENT MATCHABLE PANEL. The b...

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Partners | OgilvyOne

https://www.ogilvyone.com/about/partners

A Network of Experts. OgilvyOne connects clients to a global group of specialty companies, and can create strategic partnerships based on the needs of individual clients. Bottle Rocket is a full-service mobile agency focused on creating custom apps that deliver unparalleled brand experiences and games. Brandigital is one of the largest digital marketing agencies in Latin America and a leader in the integration of technology, creativity and execution of digital marketing campaigns. Global Strategies Inter...

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Cable Solutions | MassiveData - FourthwallMedia

http://www.fwm.tv/cable-solutions

Complete, reliable data collection is essential to delivering on the MassiveData. Has an Addressable Platform that enables advanced services across all major deployed set-top boxes. The platform consists of a certified set-top box client and backend server components to support linear addressable advertising, targeted overlays, and census-level data collection. The Addressable Platform is based on a Virtual Machine (VM) architecture that implements the latest standards as VM applications. The advanta...

fourthwallmedia.tv fourthwallmedia.tv

Operators | MassiveData - FourthwallMedia

http://www.fourthwallmedia.tv/operators

Cable operators focus diligently on decreasing their customer support costs and improving customer retention. They also strive to increase profitability by decreasing programming costs and driving new revenue. FourthWall Media. Division, has a suite of data and advertising products to help operators achieve these mission-critical objectives. They include Precision Diagnostics, TVCollect, Reveal measurement reports, and addressable advertising support. SAVING MONEY AND SAVING CUSTOMERS. Gathers the second...

fwm.tv fwm.tv

Meet Our Customers | MassiveData - FourthwallMedia

http://www.fwm.tv/meet-our-customers

Has been serving the needs of the cable industry and those involved with the science of advertising on television for a number of years. Many of the leading cable MVPDs use one or several of our advanced advertising and interactive platform technology products. Through these long-standing relationships, FourthWall Media has secured the TVPanel for distribution through its MassiveData. Political Data Firms Boost Addressable TV Offerings - @TheDataTrust.

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Data Solutions | MassiveData - FourthwallMedia

http://www.fwm.tv/data-solutions

LARGE SCALE DATA PROCESSING AND WAREHOUSING. REVEAL: ANALYTICS ENGINE AND REPORTING. In addition to the standard audience measurement reports, users can generate their own ad hoc reports within the Reveal Portal and save the reports for future use. All reports can be exported to PDF, Excel, or CSV formats. MassiveData allows household and individual profiles to be segmented based on any combination of features as needed. Unlike conventional static audience segmentation that pigeonholes households int...

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You are expected to lead data conversations. We help you tell the story. See how we can help. You are expected to do more with data. We help you access and leverage it. See how we can help. You have to deliver. We introduce you to data partners who can too. See how we can help. You are data savvy. The WPP Data Community is too join us. See how we can help. Let us help connect it to WPP. See how we can help. Our Mission: Data Horizontality. We help WPP access and leverage data. Learn more about us. WPP's ...

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