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China’s Online Creative Community – Part 2: Interview | the big switch
https://thebigswitch.wordpress.com/2007/11/30/chinas-online-creative-community-part-2-interview
China’s Online Creative Community – Part 2: Interview. November 30, 2007 at 4:59 am. Ju (MindShare, Regional Insights) writes:. A couple of months back I had the chance to meet with Sean Leow in a small café in Shanghai, one of the co-founders of the social networking site ‘Neocha’, which Pew Internet dubbed as China’s MySpace for the creative-types, as mentioned in the previous introductory post. I was first introduced to Neocha.com. 8216; on our Asia Scout Network blog. Read on for the full version:.
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Do media agencies need to hire creative people? | the big switch
https://thebigswitch.wordpress.com/2007/07/25/do-media-agencies-need-to-hire-creative-people
Do media agencies need to hire creative people? July 25, 2007 at 9:28 am. Praveen (MindShare, Bangalore) writes:. As the monopoly of the 30 sec TV ad is fast diminishing, marketers are increasingly using the Media Long Tail’ to build their brands ( the long tail. So, does this mean full service agencies will have come a full circle? What do you feel? Entry filed under: media general. APAC Internet Usage study reveals less time spent on Net than the West. Asian youth and the mobile phone. I still stick to...
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Facebook or MySpace or should you even care? | the big switch
https://thebigswitch.wordpress.com/2007/09/28/facebook-or-myspace-or-should-you-even-care
Facebook or MySpace or should you even care? September 28, 2007 at 6:21 am. MindShare, Regional team) writes:. During a recent business pitch, after we were done waxing eloquent of social networking and the web 2.0, the marketing honcho asked us a simple question Should my brand be on facebook or myspace? At the time our response was, given what we knew of the clients’ brand and the two sites, facebook. Should the response be guided by the buzz surrounding the site, a measure of its perceived popularity?
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Global digital stats report | the big switch
https://thebigswitch.wordpress.com/2007/10/12/376
Global digital stats report. October 12, 2007 at 7:54 am. David, MindShare Thailand, writes:. Fact fest for planners with a predilection for statistical summaries. To add to the recent post about. The new APAC internet study. Anyone seriously interested in how the Big Switch will play out around Asia might want to invest a couple of hours in ploughing through the ITU / UNCTAD (International Telecommunication Union / United Nations Conference on Trade and Development) World Information Society Report 2007.
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Digital trends in Thailand, Asia-Pacific, and beyond | the big switch
https://thebigswitch.wordpress.com/2007/06/19/digital-trends-in-thailand-and-asia-pacific
Digital trends in Thailand, Asia-Pacific, and beyond. June 19, 2007 at 10:07 am. Peck (MindShare, Bangkok) writes:. PWC’s Convergence Monitor survey shows that Thailand has the one of the largest number of social networking (virtual networking and blogging) users in Asia, second only to China which has more than 85% of respondents having engaged in social networking at least once while Thailand has 71%. Download the full report titled “. Convergence Monitor: The Digital Home. Entry filed under: all asia.
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Asian youth and the mobile phone | the big switch
https://thebigswitch.wordpress.com/2007/08/28/asian-youth-and-the-mobile-phone
Asian youth and the mobile phone. August 28, 2007 at 3:00 am. Ju (MindShare, Regional Insights) writes:. The mobile phone has become an indispensible equipment for Asian youth. PwC’s 2007 survey of nearly 8,000 of their staff from 17 countries around the world (78% aged between 16-34 yrs) revealed a whopping 98% mobile penetration rate in Asia-Pacific countries, with a significantly lower 62% fixed-line penetration rate. 1) Asian youth pimp their mobiles. 3) Japan’s contagious QR codes. You are commentin...
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Where’s the ‘social’ part of the iPhone? | the big switch
https://thebigswitch.wordpress.com/2007/07/05/no-social-networking-on-the-iphone
Where’s the ‘social’ part of the iPhone? July 5, 2007 at 11:19 am. Peck (MindShare, Thailand) writes:. I came across a really nice iPhone review from Peter S Magnusson’s blog. He’s emphasized on the important of social networking and point out that Apple fails to intregrate social networking in the iPhone. Magnusson writes:. Entry filed under: media general. Digital trends in Thailand, Asia-Pacific, and beyond. 2 Comments Add your own. July 6, 2007 at 7:34 am. Until now we have all assumed that technolog...
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Agencies of The Future | the big switch
https://thebigswitch.wordpress.com/2008/09/23/agencies-of-the-future
Agencies of The Future. September 23, 2008 at 8:01 am. A glimpse of the near future, for those of us working in marketing communication? Sapient recently sponsored a national online survey. To gain insights into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals. Two points can be derived out of this survey:. II Agencies should acquire Social Media expertise. Leave a Re...
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Found in Translation | the big switch
https://thebigswitch.wordpress.com/2008/03/18/found-in-translation
March 18, 2008 at 10:18 am. James M (MindShare, Thailand) writes:. Today I attended a presentation arranged by AmCham. As Guest Speaker. Once over the initial shock of the title ( Is Machine Translation Ready for Real-world Use? I found the subject matter fascinating and wondered why it had not struck me sooner? With approximately one billion online, many of whom are comfortable with the English language, what of the next billion? Watch this space…. Entry filed under: all asia. 4 Comments Add your own.
