aidagency.typepad.com
Good Stuff: advertising
http://aidagency.typepad.com/good_stuff/advertising
More about us and what we do. See how we're connected. November 26, 2007. By Joel Makower looks into a recent survey by TerraChoice Environmental Marketing. They sent out teams to investigate any products making green claims. After initially identifying 1,081 products making 1,753 separate claims they found "all but one made claims that are either demonstrably false or that risk misleading intended audiences.". The results of this research can be found in a new report 'The Six Sins of Greenwashing'.
greenormal.blogspot.com
greenormal: Interview on Green Marketing
http://greenormal.blogspot.com/2011/02/interview-on-green-marketing.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Friday, 11 February 2011. Interview on Green Marketing. To celebrate the launch of the CIM (Chartered Institute of Marketing) "The Marketing Century" book next friday (which I wrote the chapter on sustainability and marketing in) here is a video interview with yours truly from my friends at Wiley. More on the Marketing Century book at the Cim site here. Subscribe to: Post Comments (Atom). Subscribe in a reader.
greenormal.blogspot.com
greenormal: New article for Sublime magazine (draft - comments?)
http://greenormal.blogspot.com/2011/03/new-article-for-sublime-magazine-draft.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Thursday, 10 March 2011. New article for Sublime magazine (draft - comments? You’d think it would be the death of indiscretion? But quite the opposite. Because of course, if you think about it, I just described one of the many stubbornly strange features of social media. Let me explain or elaborate, through some typical examples:. At the time it struck me simply as an amusing new variant on the idea of the “ele...
greenormal.blogspot.com
greenormal: Green Book - a worthy winner
http://greenormal.blogspot.com/2011/01/green-book-worthy-winner.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 25 January 2011. Green Book - a worthy winner. Via my friends at Grayling). From Open Planet Ideas. After three months of concepting, collaboration and evaluation, Sony and WWF have today announced that the GreenBook concept by Paul Frigout has been selected as the final concept to be taken through to realisation from the innovative community platform, Open Planet Ideas. Morgan David, head of Sony’s Br...
greenormal.blogspot.com
greenormal: A Very Nice Ad
http://greenormal.blogspot.com/2011/09/very-nice-ad.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Monday, 5 September 2011. A Very Nice Ad. Via Jane Allen at yammer.com). Subscribe to: Post Comments (Atom). Feed Widget (if you use an rss reader you know what to do). Subscribe in a reader. Doors of perception blog. Peter Martin (Junkk Male). London, United Kingdom. View my complete profile. Planning above and beyond. Picture Window template. Powered by Blogger.
greenormal.blogspot.com
greenormal: 10/10/10 - the world's biggest party (350.org)
http://greenormal.blogspot.com/2010/10/101010-worlds-biggest-party-350org.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 5 October 2010. 10/10/10 - the world's biggest party (350.org). This just through from our friends at 350.org. The world is throwing a party this Sunday, and we wanted to make sure you got the invitation. This summer, a series of unprecedented natural disasters including floods, fires, landslides, droughts and record heat showed the world that our global warming future is already a scary reality. All told, m...
greenormal.blogspot.com
greenormal: Wood You Buy It?
http://greenormal.blogspot.com/2011/06/wood-you-buy-it.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 14 June 2011. Wood You Buy It? A couple of years ago I read a very moving book about deforestation by an accidental activist (it started with his holiday in Cambodia) - My Journey With a Remarkable Tree. By Ken Finn. About how these beautiful ancient spirit trees were via illegal logging and export finding their way into garden furniture sold in the UK. Subscribe to: Post Comments (Atom). John Grant is autho...
greenormal.blogspot.com
greenormal: An invitation from Al Gore
http://greenormal.blogspot.com/2011/09/invitation-from-al-gore.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Tuesday, 13 September 2011. An invitation from Al Gore. Dear John (and his blog readers). Tomorrow, people from around the world will join hands to create 24 Hours of Reality. I hope you'll join us. Together, we're going to focus the world's attention on the scope, scale and impact of the climate crisis. Use our simple tool to set a reminder so you don't miss it. I'm truly excited for tomorrow and I hope you are, too.
greenormal.blogspot.com
greenormal: Spread the Word - get your Green Awards entries in
http://greenormal.blogspot.com/2010/10/spread-word-get-your-green-awards.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Wednesday, 13 October 2010. Spread the Word - get your Green Awards entries in. Subscribe to: Post Comments (Atom). Feed Widget (if you use an rss reader you know what to do). Subscribe in a reader. Doors of perception blog. Peter Martin (Junkk Male). London, United Kingdom. View my complete profile. Planning above and beyond. Picture Window template. Powered by Blogger.
greenormal.blogspot.com
greenormal: A Nation of Green Shoppers?
http://greenormal.blogspot.com/2011/04/nation-of-green-shoppers.html
The Green Marketing Manifesto and Co-opportunity (Jan 2010) thejohngrant@btinternet.com. Monday, 4 April 2011. A Nation of Green Shoppers? Interesting report published in March from the CBI on the role of green consumerism in delivering a low carbon society. The crux of it seems to be that energy efficiency is well established as a motivation, whereas green concerns remain marginal. The report suggests stronger links are made between the two. Subscribe to: Post Comments (Atom). Subscribe in a reader.
