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The Fourth Estate (Moved): Archives
http://www.fourth-estate.com/archives.html
The Fourth Estate (Moved). Welcome to the Fourth Estate newsletter. Feel free to explore the back issues by clicking on the topic categories above or you can find out more about me and what I do from the buttons below.
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The Fourth Estate (Moved): Advertising
http://www.fourth-estate.com/advertising
The Fourth Estate (Moved). Integration of old and new media platforms is a theme that has been playing out in the news over the last few weeks. Not on the content side, which is a story most of us are comfortable with by now. But on the advertising sales side. Continue reading "Watching Elephants Dance" ». Posted at 05:45 PM in Advertising.
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The Fourth Estate (Moved): Here Be Dragons
http://www.fourth-estate.com/2008/01/here-be-dragons.html
The Fourth Estate (Moved). Laquo; Network Narcotics. The Pipe and The Straw ». There’s something big happening in the mapping space. All the indicators are there significant M&A activity, a dramatic rise in the number of GPS enabled devices and exponential growth in geotagged content. Don’t be fooled. This is not Geography 2.0. Its something much more interesting. And what is that platform? 2008 will be the year of location enabled devices. The Sony researchers came up with an interesting solution to thi...
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The Fourth Estate (Moved): The Pipe & The Straw
http://www.fourth-estate.com/2008/04/the-pipe-the-st.html
The Fourth Estate (Moved). Laquo; Here Be Dragons. The Fourth Estate Has Moved! The Pipe and The Straw. High definition set top boxes, mobile TV, digital radio all contenders for the future of media, right? Well, not exactly. It can be tempting to assume if something is digital it must be good. But there is a more subtle pattern at play. If you want to understand how traditional media is being disrupted the key is not technology but audience behaviour. That’s the power of audience networks. Great post Mi...
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The Fourth Estate (Moved)
http://www.fourth-estate.com/page/2
The Fourth Estate (Moved). Making Western designed electronics products faster, cheaper and in greater quantities was a copycat game that Asian manufacturers played from the 70s onward, until it was pretty clear that they had conclusively won. Ironically, the same thing is happening again in the Web2.0 space - but with a twist. Continue reading "Clone Wars" ». Posted at 08:51 PM in China. Continue reading "Watching Elephants Dance" ». Posted at 05:45 PM in Advertising. Posted at 03:19 PM in Gaming. First...
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The Fourth Estate (Moved): The Fourth Estate Has Moved!
http://www.fourth-estate.com/2008/10/the-fourth-esta.html
The Fourth Estate (Moved). Laquo; The Pipe and The Straw. The Fourth Estate Has Moved! Dear reader, the Fourth Estate newsletter and blog has moved! All further articles and posts will be published on the new site, so please update your bookmarks and also your RSS feed. The new web address is http:/ www.TheFourthEstate.com. The new RSS feed is http:/ feeds.feedburner.com/mikewalsh. If you would like to receive the new weekly newsletter please subscribe by clicking here. Posted at 01:23 PM.
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The Fourth Estate (Moved): Classifieds
http://www.fourth-estate.com/classifieds
The Fourth Estate (Moved). How To Win At Classifieds. First off. Lets be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors like moving staircases and horseless carriages. At worst, its symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job. Continue reading "How To Win At Classifieds" ». Posted at 11:37 AM in Classifieds. For Google,...
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The Fourth Estate (Moved): Consumer Created
http://www.fourth-estate.com/consumer_created
The Fourth Estate (Moved). If you watch technology long enough, you get to see it become socialised. Cyber punk author Gibson said it well - The Street finds its own uses for things. Networked audiences, powerful image and video capture devices, and simple publishing tools are all adding up to a new social vector. During a recent chat with one of my clients. They observed drily that their new generation of users seemed to be interested in just one thing. Make me famous. Bad Boys For Life. Continue readin...
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The Fourth Estate (Moved): Make Me Famous
http://www.fourth-estate.com/2007/04/make_me_famous.html
The Fourth Estate (Moved). Laquo; Clone Wars. Splitting The Bill ». If you watch technology long enough, you get to see it become socialised. Cyber punk author Gibson said it well - The Street finds its own uses for things. Networked audiences, powerful image and video capture devices, and simple publishing tools are all adding up to a new social vector. During a recent chat with one of my clients. Forget social identity and think personal brands. Offers tools that let you broadcast video live from your ...
fourth-estate.com
The Fourth Estate (Moved): China
http://www.fourth-estate.com/china
The Fourth Estate (Moved). Making Western designed electronics products faster, cheaper and in greater quantities was a copycat game that Asian manufacturers played from the 70s onward, until it was pretty clear that they had conclusively won. Ironically, the same thing is happening again in the Web2.0 space - but with a twist. Continue reading "Clone Wars" ». Posted at 08:51 PM in China.
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