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The Healthy Tweeter | A Guide for Constructing Credible Public Health Messages on Twitter

As digital technology and tools for the dissemination of mass messages continue to grow, professionals at schools of public health are seeking ways to effectively share their public health information. The social media site, Twitter, is a good platform for schools of public health, as it allows them to track trends, communicate with other public health organizations…

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The Healthy Tweeter | A Guide for Constructing Credible Public Health Messages on Twitter | thehealthytweeter.com Reviews
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As digital technology and tools for the dissemination of mass messages continue to grow, professionals at schools of public health are seeking ways to effectively share their public health information. The social media site, Twitter, is a good platform for schools of public health, as it allows them to track trends, communicate with other public health organizations…
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The Healthy Tweeter | A Guide for Constructing Credible Public Health Messages on Twitter | thehealthytweeter.com Reviews

https://thehealthytweeter.com

As digital technology and tools for the dissemination of mass messages continue to grow, professionals at schools of public health are seeking ways to effectively share their public health information. The social media site, Twitter, is a good platform for schools of public health, as it allows them to track trends, communicate with other public health organizations…

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thehealthytweeter.com thehealthytweeter.com
1

Over-tagging | The Healthy Tweeter

http://thehealthytweeter.com/hashtags/over-tagging

A Guide for Constructing Credible Public Health Messages on Twitter. How many hashtags should a tweet have? Recommendation: Use at least one hashtag per tweet, but do not use more than two hashtags to ensure that you are not taking away from your message. Many would not consider a message a tweet without the use of a hashtag. The real question with the use of hashtags is: what is the limit? Below are a few examples of a varying number of hashtags in tweets from schools of public health. This tweet from t...

2

Data Collection | The Healthy Tweeter

http://thehealthytweeter.com/about/data-collection

A Guide for Constructing Credible Public Health Messages on Twitter. Methods for gathering information. Focus groups and a pilot review were used to develop the content for this manual. This manual also offers professional recommendations from Ernst based on his analysis of users’ perceptions and the content of tweets. Each focus group was asked to analyze the tweets and discuss why the tweet is credible or not credible to them based on the messaging. The moderator flipped between each variation of a...

3

Perceptions | The Healthy Tweeter

http://thehealthytweeter.com/users/behaviors

A Guide for Constructing Credible Public Health Messages on Twitter. The way users see health related tweets. Users reported their behaviors and perceptions around health information on Twitter. Referencing information from Twitter. One user reported that he screen shots tweets on his phone to reference it later or look up related information on a particular subject. Users reported that they often look up information on Google or other search engines after consuming a particular tweet. Users said that if...

4

Appearance | The Healthy Tweeter

http://thehealthytweeter.com/links/appearance

A Guide for Constructing Credible Public Health Messages on Twitter. The appearance of links in a tweet. Recommendation: Using Twitter’s t.co URL shortening service is the most effective way to represent a credible link as it leaves key source indicators such as .edu in the link name. On Twitter, appearance really does make a difference. In focus groups. Twitter users said that the appearance of links impacted their perceptions of credibility of the entire message’s credibility. Read about the global hea...

5

Users | The Healthy Tweeter

http://thehealthytweeter.com/users

A Guide for Constructing Credible Public Health Messages on Twitter. Getting to know your audience. Twitter is just one of the many social media sites that has gained rapid popularity in the last decade among Internet users. Facts about Twitter users. 8211; 241 million. Most used by adults between the ages of 18 to 29 years of age. 8211; 500 million. Tweets are sent per day. 8211; 18 percent. Of Internet users are on Twitter. 8211; 76 percent. Access Twitter from a mobile device. Why people use Twitter.

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A Guide for Constructing Credible Public Health Messages on Twitter. Delivering a healthy message. As digital technology and tools for the dissemination of mass messages continue to grow, professionals at schools of public health are seeking ways to effectively share. Their public health information. The social media site, Twitter, is a good platform for schools of public health, as it allows them to track trends. With other public health organizations and send concise messages. To a diverse audience.

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