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The Hispanic Perspective

Tuesday, August 24, 2010. Hispanic Advertising Agencies are Experiencing a Swing of the Pendulum. Hispanic marketing follows a pendulum pattern. Back in 2000, when Hispanics became the largest minority, there was a boom. Their efforts to supposedly save money. So the pendulum is swinging to the right favoring GM agencies. But this is a farce. When has a GM agency ever cost less than a Hispanic agency? When have you heard of a GM agency having fewer employees than a Hispanic shop? In either English or Spa...

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The Hispanic Perspective | thehispanicperspective.blogspot.com Reviews

https://thehispanicperspective.blogspot.com

Tuesday, August 24, 2010. Hispanic Advertising Agencies are Experiencing a Swing of the Pendulum. Hispanic marketing follows a pendulum pattern. Back in 2000, when Hispanics became the largest minority, there was a boom. Their efforts to supposedly save money. So the pendulum is swinging to the right favoring GM agencies. But this is a farce. When has a GM agency ever cost less than a Hispanic agency? When have you heard of a GM agency having fewer employees than a Hispanic shop? In either English or Spa...

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thehispanicperspective.blogspot.com thehispanicperspective.blogspot.com
1

The Hispanic Perspective: My Baby Counts

http://thehispanicperspective.blogspot.com/2010/06/my-baby-counts.html

Wednesday, June 16, 2010. Two months ago I filled out the 2010 Census forms for my household. Today, I received a call from the Census Bureau. To verify or confirm the information submitted. The call was quick and the questions were easy. And at first glance the process seemed simple and painless until I mentioned my unborn child; due to be born this July. Apparently, since my baby will be born in July–three and a half months after April 1, 2010–she does NOT. According to the BabyCenter.com, over 4 MM.

2

The Hispanic Perspective: Arizona Immigration Law

http://thehispanicperspective.blogspot.com/2010/05/arizona-immigration-law.html

Wednesday, May 5, 2010. I’ve been reading some interesting articles and comments about the controversial legislation enacted last month in Arizona. Especially the ones about illegal immigrants creating a financial burden. The truth is that most illegal immigrants do pay taxes. But don't actually receive any benefits from those taxes. With the economic downturn, Mexican immigration has actually declined. Life is really stranger than fiction isn’t it? Arizona law enforcement has mixed feelings. Immigration...

3

The Hispanic Perspective: Hispanic Cultural Leadership

http://thehispanicperspective.blogspot.com/2010/05/hispanic-cultural-leadership.html

Monday, May 3, 2010. Food Flavors. Art. Movies. Premieres. Stars. Music. Rhythms. The works. Hispanics influence much of the fabric of American society, culture and state of mind. The face, taste, colors and even language evolving from the Hispanic influence in America culture helps create Hispanic Cultural Leadership. Hispanic actors blend the lines between American and Latin culture in many movies. Movies like “ Vicky, Chrisitina y Barcelona. 8221; and “ Spanglish. According to a study conducted by Tel...

4

The Hispanic Perspective: Is Spanish Language Media Sustainable?

http://thehispanicperspective.blogspot.com/2010/05/spanish-language-media-sustainability_21.html

Friday, May 21, 2010. Is Spanish Language Media Sustainable? The US. Hispanic market is the fastest growing segment of the US population and has currently surpassed 15%. Of the entire population, about 49 MM. The Hispanic population is projected to reach 29% by 2050. Or 127MM. If we set aside the advent of new media, is Spanish language media a sustainable media for our market? In fact, Hispanic teens represent 20%. Does a 10-year old Hispanic in the US watch Univisión or Telemundo? Will they continue to...

5

The Hispanic Perspective: Hispanic Market Relevance

http://thehispanicperspective.blogspot.com/2010/05/hispanic-market-relevance.html

Monday, May 3, 2010. The recession forces many businesses to cut programs. And department budgets in order to stay afloat. Cuts in advertising to the Hispanic market are among the most common because it poses an easy solution for lowering costs, but may also present unforeseen consequences—especially from competitors that continue to advertising to Hispanics. Source of information; a smaller budget can really make an impact to any brand. The Hispanic market is more relevant now than ever before. Inve...

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thehispanicperspective.blogspot.com thehispanicperspective.blogspot.com

The Hispanic Perspective

Tuesday, August 24, 2010. Hispanic Advertising Agencies are Experiencing a Swing of the Pendulum. Hispanic marketing follows a pendulum pattern. Back in 2000, when Hispanics became the largest minority, there was a boom. Their efforts to supposedly save money. So the pendulum is swinging to the right favoring GM agencies. But this is a farce. When has a GM agency ever cost less than a Hispanic agency? When have you heard of a GM agency having fewer employees than a Hispanic shop? In either English or Spa...

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The Hispanic Press

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