theideaphile.blogspot.com

The Work

Documenting what I do for a living. Selling Asia to the World. Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011. Art Director: Janson Choo. Daniel Ko, CREATIVE. The Power of Media. Call-for-entry and promotional campaign for the Singapore Media Awards 2010. Daniel Ko, CREATIVE. NTUC Income's Flood campaign. So the quickest ad I've ever written became also the most talked about. Caused quite a bit of a stir. Daniel Ko, CREATIVE. ART DIRECTORS: Kek Hoon Pin, Janson Choo.

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Documenting what I do for a living. Selling Asia to the World. Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011. Art Director: Janson Choo. Daniel Ko, CREATIVE. The Power of Media. Call-for-entry and promotional campaign for the Singapore Media Awards 2010. Daniel Ko, CREATIVE. NTUC Income's Flood campaign. So the quickest ad I've ever written became also the most talked about. Caused quite a bit of a stir. Daniel Ko, CREATIVE. ART DIRECTORS: Kek Hoon Pin, Janson Choo.

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The Work | theideaphile.blogspot.com Reviews

https://theideaphile.blogspot.com

Documenting what I do for a living. Selling Asia to the World. Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011. Art Director: Janson Choo. Daniel Ko, CREATIVE. The Power of Media. Call-for-entry and promotional campaign for the Singapore Media Awards 2010. Daniel Ko, CREATIVE. NTUC Income's Flood campaign. So the quickest ad I've ever written became also the most talked about. Caused quite a bit of a stir. Daniel Ko, CREATIVE. ART DIRECTORS: Kek Hoon Pin, Janson Choo.

INTERNAL PAGES

theideaphile.blogspot.com

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The Work: Jun 21, 2010

http://theideaphile.blogspot.com/2010_06_21_archive.html

Documenting what I do for a living. Making it different. Making a difference. The new brand of NTUC Income – Made Different. ART DIRECTORS: Kek Hoon Pin, Janson Choo. Daniel Ko, CREATIVE. Meet the Levi's Modern Originals. ART DIRECTOR: Kek Hoon Pin. Daniel Ko, CREATIVE. Heat of the Season. Warming things up with the season's hottest looks, for G2000's Christmas Collection. ART DIRECTOR: Khoo Meng Hau. Daniel Ko, CREATIVE. Subscribe to: Posts (Atom). Making it different. Making a difference.

2

The Work: QUIT: Extending the big idea.

http://theideaphile.blogspot.com/2008/08/quit-extending-big-idea.html

Documenting what I do for a living. QUIT: Extending the big idea. Guerilla stunt bringing Singaporeans face to face with the deadly effects of smoking. Giving smokers a free gift they would never refuse. Outdoor poster featuring tear-away strips. CLIENT: Health Promotion Board. ART DIRECTOR: Khoo Meng Hau. Daniel Ko, CREATIVE. Subscribe to: Post Comments (Atom). QUIT: Extending the big idea. The Power of Music. Daniel Ko, CREATIVE. My CV is available upon request. Drop me an email.

3

The Work: The Power of Music

http://theideaphile.blogspot.com/2008/08/power-of-music.html

Documenting what I do for a living. The Power of Music. ART DIRECTOR: Errol Tan. ADDITIONAL CREATIVE: Jeremy Filgate. FILM DIRECTORS: Eric Khoo, Adrian Tan. PRODUCTION: Zhao Wei Films. Daniel Ko, CREATIVE. Subscribe to: Post Comments (Atom). QUIT: Extending the big idea. The Power of Music. Daniel Ko, CREATIVE. My CV is available upon request. Drop me an email. View my complete profile.

4

The Work: NTUC Income's Flood campaign

http://theideaphile.blogspot.com/2011/05/ntuc-incomes-flood-campaign.html

Documenting what I do for a living. NTUC Income's Flood campaign. So the quickest ad I've ever written became also the most talked about. Caused quite a bit of a stir. And a month later, we helped NTUC Income tell everyone that they'd walked the talk. Nice. Daniel Ko, CREATIVE. Subscribe to: Post Comments (Atom). NTUC Incomes Flood campaign. Daniel Ko, CREATIVE. My CV is available upon request. Drop me an email. View my complete profile.

5

The Work: Meet the Levi's Modern Originals

http://theideaphile.blogspot.com/2010/06/meet-levis-modern-originals.html

Documenting what I do for a living. Meet the Levi's Modern Originals. A through-the-line idea for the Asia-Pacific region, to launch the Levi's 'Modern Originals' collection. Was particularly interesting to collaborate with Asian talents that we recognised as "modern originals" in their own right, and a good experience of 'co-creating' with creatives from other fields. ART DIRECTOR: Kek Hoon Pin. Daniel Ko, CREATIVE. Subscribe to: Post Comments (Atom). Making it different. Making a difference.

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The Work

Documenting what I do for a living. Selling Asia to the World. Publicity and promotional campaign for the Asian Marketing Effectiveness Awards 2011. Art Director: Janson Choo. Daniel Ko, CREATIVE. The Power of Media. Call-for-entry and promotional campaign for the Singapore Media Awards 2010. Daniel Ko, CREATIVE. NTUC Income's Flood campaign. So the quickest ad I've ever written became also the most talked about. Caused quite a bit of a stir. Daniel Ko, CREATIVE. ART DIRECTORS: Kek Hoon Pin, Janson Choo.

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