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How to develop a Facebook marketing plan. If Facebook is the right place to communicate with your audience, then you need a plan on how you are going to do this. Here are a few thoughts on how you might structure a Facebook marketing plan. As a starting point it is important to define what you want to achieve and to baseline your current position (strengths/weaknesses/current usage). GOALS, STRENGTHS AND WEAKNESSES. What are your goals? Do you want to:. Promote a specific campaign? Engage with your fans?
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