linkcommsblog.wordpress.com
February | 2011 |
https://linkcommsblog.wordpress.com/2011/02
Incomparable media value. Inspired creativity. In one. Archives for the month of: February, 2011. February 21, 2011. So, Kentucky Fried Chicken is ditching its 50-year-old slogan in an effort to help the fast food chain create a healthier corporate image. It is set to replace its current slogan, ‘It’s Finger Lickin’ Good’ – one of the most successful marketing slogans of the 20th century – with simply, ‘So Good’. That should stick in the mind, eh? A bit like saying, BMW. A really nice car. And what if ot...
linkcommsblog.wordpress.com
You talkin’ to me? |
https://linkcommsblog.wordpress.com/2011/04/26/you-talkin-to-me
Incomparable media value. Inspired creativity. In one. Laquo; New(s) feature. You talkin’ to me? April 26, 2011. The word of the week is ‘addressability’. It’s being bandied about in reference to the tailored television advertising that is about to hit US screens this Autumn and will follow here in the UK not long afterwards. Laura Desmond, global chief executive of Starcom MediaVest Group, one of the companies at the forefront of this revolution provides the example of a single woman watching a commerci...
linkcommsblog.wordpress.com
Scientific fact versus Greek myth |
https://linkcommsblog.wordpress.com/2012/10/17/branding-scientific-fact-versus-greek-myth
Incomparable media value. Inspired creativity. In one. Laquo; Just double good. Scientific fact versus Greek myth. October 17, 2012. Brave client this one. He was setting up a new company. Refitting commercial properties with more efficient, energy-saving, cost-effective lighting. You know the stuff. Nor did we, so we had a very steep learning curve to negotiate. First of all though, the company needed a name. A working title did exist, but it was one of those words that just sat there doing nothing.
linkcommsblog.wordpress.com
Just double good |
https://linkcommsblog.wordpress.com/2011/12/03/double-good
Incomparable media value. Inspired creativity. In one. Laquo; A brand new bar brand. Scientific fact versus Greek myth. December 3, 2011. The Man with the Golden Arm, North By Northwest, Psycho, Grand Prix, It’s a Mad, Mad, Mad, Mad World, Anatomy of a Murder, Ocean’s Eleven, Vertigo, Goodfellas, Casino, The Seven Year Itch, West Side Story, The War of the Roses, Spartacus, Cape Fear. Imagine having that little lot on your CV. He designed the opening titles for them all. Here you go, take a look. You are...
linkcommsblog.wordpress.com
Not just information but persuasion too |
https://linkcommsblog.wordpress.com/2011/04/17/not-just-information-but-persuasion-too
Incomparable media value. Inspired creativity. In one. Laquo; Buy one, get one free – yes, really. Not just information but persuasion too. April 17, 2011. 8220;Tip: Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.'”. So said Leo Burnett. One of the great admen. One of the great ad minds. A lot of people, these days, seem to have forgotten the middle bit of that. The, ‘Here’s what it will do for you’ bit. Probably because it saves time. You are com...
linkcommsblog.wordpress.com
Buy one, get one free – yes, really |
https://linkcommsblog.wordpress.com/2011/04/17/buy-one-get-one-free-yes-really
Incomparable media value. Inspired creativity. In one. Laquo; This is a local campaign for local people. Not just information but persuasion too. Buy one, get one free – yes, really. April 17, 2011. Okay, you’re not made of money and times are really tough so wouldn’t it be great to get all your design and marketing communication needs supplied for less? However, like most, you have little time to mess around looking for new people to do it so you might as well stick with what you’ve got. You pay for unb...
linkcommsblog.wordpress.com
April | 2011 |
https://linkcommsblog.wordpress.com/2011/04
Incomparable media value. Inspired creativity. In one. Archives for the month of: April, 2011. You talkin’ to me? April 26, 2011. The word of the week is ‘addressability’. It’s being bandied about in reference to the tailored television advertising that is about to hit US screens this Autumn and will follow here in the UK not long afterwards. Laura Desmond, global chief executive of Starcom MediaVest Group, one of the companies at the forefront of this revolution provides the example of a single woman wa...
lifelikethisblog.wordpress.com
More power to us | High Definition
https://lifelikethisblog.wordpress.com/2010/11/22/more-power-to-us
Laquo; Way to go. More power to us. November 22, 2010. Dave and Eddie have joined forces with The Allied Media Partnership in Sevenoaks to create a full-service marketing communications company with unbeatable media value – both planning and buying – at its core. It’s called The Link Communications. HD still exists as the ideal solution for clients who just require freelance design and copywriting services and for agencies that have a need for additional creative resources as and when. Back to the top.
linkcommsblog.wordpress.com
Best of British |
https://linkcommsblog.wordpress.com/2011/05/13/best-of-british
Incomparable media value. Inspired creativity. In one. Laquo; You talkin’ to me? May 13, 2011. High quality, whether it’s a great idea, a brilliant ad, a stunning image or an example of terrific writing, will always have a place on this site. Hopefully most of this will have been produced by our own hand. But that won’t exclusively be the case. By Tom Lynham at 66000mph. Is a real gem. Everyone with even the smallest fragment of a creative bone in their body should read it. The subject is fascinating.
linkcommsblog.wordpress.com
| Incomparable media value. Inspired creativity. In one. | Page 2
https://linkcommsblog.wordpress.com/page/2
Incomparable media value. Inspired creativity. In one. What’s the idea? March 27, 2011. We often wonder if some clients are bemused when they hear their agencies talk of ‘ideas’ and why their ad or campaign should have one. Look through a newspaper or a magazine, watch an ad break on TV or listen to commercial radio and you’ll struggle to find one. Look online and you have even less chance. How the hell are you going to get an idea, whatever that is, in there as well as all that lot? A pared down articul...
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