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The Marketing Curmudgeon

Friday, October 29, 2010. How to Lose a Customer - Dumb Marketing Move. This week’s Dumb Marketing Award goes to GoToWebinar. Just when I think I have to find another example of a dumb marketing move, there it is happening to me. This week we are searching for a webinar software for a new webinar series, “Smart Marketing for Small Business”™. In our search, we decided to go with GoToWebinar (GoToMeeting's sister company). I explained the situation, told them the reps name so he would get the sale, and I ...

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Friday, October 29, 2010. How to Lose a Customer - Dumb Marketing Move. This week’s Dumb Marketing Award goes to GoToWebinar. Just when I think I have to find another example of a dumb marketing move, there it is happening to me. This week we are searching for a webinar software for a new webinar series, “Smart Marketing for Small Business”™. In our search, we decided to go with GoToWebinar (GoToMeeting's sister company). I explained the situation, told them the reps name so he would get the sale, and I ...

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The Marketing Curmudgeon | themarketingcurmudgeon.blogspot.com Reviews

https://themarketingcurmudgeon.blogspot.com

Friday, October 29, 2010. How to Lose a Customer - Dumb Marketing Move. This week’s Dumb Marketing Award goes to GoToWebinar. Just when I think I have to find another example of a dumb marketing move, there it is happening to me. This week we are searching for a webinar software for a new webinar series, “Smart Marketing for Small Business”™. In our search, we decided to go with GoToWebinar (GoToMeeting's sister company). I explained the situation, told them the reps name so he would get the sale, and I ...

INTERNAL PAGES

themarketingcurmudgeon.blogspot.com

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The Marketing Curmudgeon: Is your business being impacted by the left hand right hand syndrome?

http://themarketingcurmudgeon.blogspot.com/2010/10/is-your-business-being-impacted-by-left.html

Monday, October 25, 2010. Is your business being impacted by the left hand right hand syndrome? Translation: Failure of those within your organization to communicate with each other. Failure to understand that when communication is clear, thorough and consistent everyone benefits, when it isn't everyone loses and the company's reputation is impugned. Subscribe to: Post Comments (Atom). Leslie Wolff - Advisor, Coach, Speaker. There was an error in this gadget. Whats in it for me? Wolffs Rule of Business.

2

The Marketing Curmudgeon: Don't forget WHY your customers buy from you

http://themarketingcurmudgeon.blogspot.com/2010/10/dont-forget-why-your-customers-buy-from.html

Monday, October 11, 2010. Don't forget WHY your customers buy from you. What is the major reason a customer makes a purchase that most advertising misses? Ask that questions of any sales, advertising, PR, Promotion and marketing person you know. You'll hear price, convenience, timing, need and more, but. The answer is almost always perceived or real benefit to be received. Will it make us healthier, sexier, stronger, faster, look better and so on? Don't forget the benefits! Whats in it for me?

3

The Marketing Curmudgeon: How to Lose a Customer - Dumb Marketing Move

http://themarketingcurmudgeon.blogspot.com/2010/10/how-to-lose-customer-dumb-marketing.html

Friday, October 29, 2010. How to Lose a Customer - Dumb Marketing Move. This week’s Dumb Marketing Award goes to GoToWebinar. Just when I think I have to find another example of a dumb marketing move, there it is happening to me. This week we are searching for a webinar software for a new webinar series, “Smart Marketing for Small Business”™. In our search, we decided to go with GoToWebinar (GoToMeeting's sister company). I explained the situation, told them the reps name so he would get the sale, and I ...

4

The Marketing Curmudgeon: Are these better times?

http://themarketingcurmudgeon.blogspot.com/2010/10/are-these-better-times.html

Monday, October 18, 2010. Are these better times? The "Good old days" is a phrase one hears often uttered by an older person (40 ), but were they really? In many ways they were. In this high tech world of computers, Internet, social media, etc there has developed some interesting syndromes. Interesting how some think these are "better" times. Subscribe to: Post Comments (Atom). Leslie Wolff - Advisor, Coach, Speaker. There was an error in this gadget. Whats in it for me? Wolffs Rule of Business.

5

The Marketing Curmudgeon: The Case of the Inexperienced Employee- Dumb Marketing Move

http://themarketingcurmudgeon.blogspot.com/2010/08/case-of-inexperienced-employee-dumb.html

Friday, August 13, 2010. The Case of the Inexperienced Employee- Dumb Marketing Move. I was in a Borders bookstore yesterday looking for a children's series which I specifically needed books #30 and above. However, they were missing numbers 30,31, and 32. I called my daughter-in-law and found the books needed to be read in order. She told me they were out of stock on the three books I couldn't find and I asked her if she could order them for me. CEO Lesson Learned : Don't hire cheap inexperienced help by...

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Friday, October 29, 2010. How to Lose a Customer - Dumb Marketing Move. This week’s Dumb Marketing Award goes to GoToWebinar. Just when I think I have to find another example of a dumb marketing move, there it is happening to me. This week we are searching for a webinar software for a new webinar series, “Smart Marketing for Small Business”™. In our search, we decided to go with GoToWebinar (GoToMeeting's sister company). I explained the situation, told them the reps name so he would get the sale, and I ...

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