themarketingfocus.blogspot.com

Frank Blogs About Marketing Research and Marketing

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Monday, February 18, 2008. Focus Groups - so easy to MISuse! S omeone posted this video of a focus group discussing what is widely perceived to be the greatest commercial of all-time - Apple's 1984 Super Bowl Ad . Check it out! The ensuing inanity led the poster to conclude (from the evidence? All this video ...

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Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define works? Come and let's explore the world of good marketing together. Monday, February 18, 2008. Focus Groups - so easy to MISuse! S omeone posted this video of a focus group discussing what is widely perceived to be the greatest commercial of all-time - Apple's 1984 Super Bowl Ad . Check it out! The ensuing inanity led the poster to conclude (from the evidence? All this video ...

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5 need focus groups

6 part 5

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Frank Blogs About Marketing Research and Marketing | themarketingfocus.blogspot.com Reviews

https://themarketingfocus.blogspot.com

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Monday, February 18, 2008. Focus Groups - so easy to MISuse! S omeone posted this video of a focus group discussing what is widely perceived to be the greatest commercial of all-time - Apple's 1984 Super Bowl Ad . Check it out! The ensuing inanity led the poster to conclude (from the evidence? All this video ...

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themarketingfocus.blogspot.com

1

Frank Blogs About Marketing Research and Marketing: Need Focus Groups? How many are enough? Part 2

http://themarketingfocus.blogspot.com/2008/01/need-focus-groups-part-2.html

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Tuesday, January 15, 2008. How many are enough? PART 2 - How many groups are enough? Do you need geographic diversity because opinions or product uses are likely to differ by where people live? Do you need understanding of age, ethnic or demographic differences? Some things to consider:. You may want to separ...

2

Frank Blogs About Marketing Research and Marketing: Need Focus Groups? What kind of Questions? Part 5

http://themarketingfocus.blogspot.com/2008/01/need-focus-groups-what-kind-of.html

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Wednesday, January 16, 2008. What kind of Questions? Following are some general principles of focus group questioning. Warm up with innocuous conversation that lets people begin to establish rapport and get used to talking in a group. Start with general questions, and move to the specific. Probe, probe and pr...

3

Frank Blogs About Marketing Research and Marketing: So you need focus groups? Part 1

http://themarketingfocus.blogspot.com/2008/01/so-you-need-focus-groups-part-1.html

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Tuesday, January 15, 2008. So you need focus groups? You were in a meeting and somebody threw it out there. We need some answers and we need them pretty quick. Why don’t we do a couple of focus groups and toss the questions to our customers? Are those non-customer bozos even worth talking to, really? Understa...

4

Frank Blogs About Marketing Research and Marketing: Need Focus Groups? Who and How? Part 3

http://themarketingfocus.blogspot.com/2008/01/need-focus-groups-who-and-how-part-3.html

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Tuesday, January 15, 2008. Part 3 - Whom do we recruit for the groups and how do we do it? Whom you recruit depends upon the project objectives, and what (geographic and/or demographic) markets are important to you. . Many large to medium size cities (. 160; . Focus Group Meeting Room . 160; . Roanoke, VA,...

5

Frank Blogs About Marketing Research and Marketing: Need Focus Groups? How much are they? Part 6

http://themarketingfocus.blogspot.com/2008/01/you-knew-i-was-going-to-say-it-depends.html

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Wednesday, January 16, 2008. How much are they? Knew I was going to say, “it depends”, or “call me for a free quote today! Straight answer: Usually between $6000 per group for the easy ones, and up to $10,000 for the extremely difficult, like say, surgeons. While the moderator and product managers are busy in...

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themarketingfocus.blogspot.com

Frank Blogs About Marketing Research and Marketing

Frank Blogs About Marketing Research and Marketing. What makes marketing good? You know - when it works? Oh, how do you define "works"? Come and let's explore the world of "good" marketing together. Monday, February 18, 2008. Focus Groups - so easy to MISuse! S omeone posted this video of a focus group discussing what is widely perceived to be the greatest commercial of all-time - Apple's 1984 Super Bowl Ad . Check it out! The ensuing inanity led the poster to conclude (from the evidence? All this video ...

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