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themulticulturalpartnership.com

The Multicultural Partnership : Home

There is a new 'Metro Canada' emerging in the key cities of Toronto, Vancouver, Montreal and Calgary, with immigrant populations ranging from 25% to as much as 50% of the population (of the city). In these vibrant cities, multicultural is the new mainstream. In every product category, the multicultural market represents a real opportunity to gain market share at a much lower cost.

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There is a new 'Metro Canada' emerging in the key cities of Toronto, Vancouver, Montreal and Calgary, with immigrant populations ranging from 25% to as much as 50% of the population (of the city). In these vibrant cities, multicultural is the new mainstream. In every product category, the multicultural market represents a real opportunity to gain market share at a much lower cost.
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The Multicultural Partnership : Home | themulticulturalpartnership.com Reviews

https://themulticulturalpartnership.com

There is a new 'Metro Canada' emerging in the key cities of Toronto, Vancouver, Montreal and Calgary, with immigrant populations ranging from 25% to as much as 50% of the population (of the city). In these vibrant cities, multicultural is the new mainstream. In every product category, the multicultural market represents a real opportunity to gain market share at a much lower cost.

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themulticulturalpartnership.com themulticulturalpartnership.com
1

The Multicultural Partnership : Approach

http://www.themulticulturalpartnership.com/approach.html

We work very closely with our clients to unearth new markets and consumer segments. We work closely with our clients to develop a strategic approach to identifying segments with the greatest potential within the multicultural sector. We work very hard at developing strategies that go far beyond surface stereotypes. We then bring in the finest creative minds to develop communication campaigns to persuade customers to consider our clients' brands. Our multicultural experience includes producing market shar...

2

The Multicultural Partnership : Perspective

http://www.themulticulturalpartnership.com/perspective.html

We are not content with being just another multicultural advertising agency. There are enough of those around. We are not content with just developing a 'smart sounding' creative campaign that speaks at a very shallow level to a South Asian or Chinese audience. We believe that the clients deserve more. We believe that the consumer deserves more. Give us an hour of your time and we'll show you how.

3

The Multicultural Partnership : Imperative

http://www.themulticulturalpartnership.com/imperative.html

It's not about translating an English/French campaign into Punjabi or Mandarin or Tagalog. It is in knowing 'what to say' before jumping into 'which language' to say it in. It is in knowing who to target and what strategic direction to take.

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There is a new 'Metro Canada' emerging in the key cities of Toronto, Vancouver, Montreal and Calgary, with immigrant populations ranging from 25% to as much as 50% of the population (of the city). In these vibrant cities, multicultural is the new mainstream. In every product category, the multicultural market represents a real opportunity to gain market share at a much lower cost.

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