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The theory of Direct Mail

The Theory of Direct Mail. When you undertake a mailing or emailing to schools with Hamilton House. THE THEORY OF DIRECT MAIL. First we devised the three ultimate laws that affect all direct mail. Then we answered a few basic questions - like does it work all the time (getting going). That left us with the individual effects of all the factors that seem to affect direct mail response rates. We've written them up as a separate section (the factors). What exactly does Hamilton House do?

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The theory of Direct Mail | theory.bz Reviews

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The Theory of Direct Mail. When you undertake a mailing or emailing to schools with Hamilton House. THE THEORY OF DIRECT MAIL. First we devised the three ultimate laws that affect all direct mail. Then we answered a few basic questions - like does it work all the time (getting going). That left us with the individual effects of all the factors that seem to affect direct mail response rates. We've written them up as a separate section (the factors). What exactly does Hamilton House do?

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3 getting going

4 the theory

5 the factors

6 what we do

7 practical

8 free listing

9 on www ukeducation

10 newsco uk

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new sections,start here,getting going,the theory,the factors,what we do,practical,free listing,on www ukeducation,newsco uk,for more information,new article,company information,telephone,postal address,earlstrees road,corby,northants nn17 4hh,chairman

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The theory of Direct Mail | theory.bz Reviews

https://theory.bz

The Theory of Direct Mail. When you undertake a mailing or emailing to schools with Hamilton House. THE THEORY OF DIRECT MAIL. First we devised the three ultimate laws that affect all direct mail. Then we answered a few basic questions - like does it work all the time (getting going). That left us with the individual effects of all the factors that seem to affect direct mail response rates. We've written them up as a separate section (the factors). What exactly does Hamilton House do?

INTERNAL PAGES

theory.bz

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Hamilton House and Direct Mail

http://www.theory.bz/HHM.html

The Theory of Direct Mail. This is what Hamilton House Mailings Ltd does. Supplies mailing lists - you can buy on-line. Mailings lists - a list of all the options. Mailing services - envelopes, fulfilment, postage. Consumer, business and education. Copywriting and design for B2B. And for mailing to schools. A wide range of free services. From articles on direct mail to free analysis of your mailshot and guidance on getting higher response rate. Analysing and improving your database.

2

Theory of Direct Mail: practical applications

http://www.theory.bz/Practical.html

The Theory of Direct Mail. The Practical Applications of the theory. What’s the most cost-effective way to increase the profit on each mailshot? There are only three ways of increasing the profit on your mailings. They are. Cut the cost of the mailing list. Cut the cost of the whole mailing. Increase the number of replies you get. What I do in this article is compare the result you get in each three cases. Here are my assumptions:. That you get a 1% response rate (10 replies from a 1000 mailing). Now tha...

3

Theory of Direct Mail: latest additions

http://www.theory.bz/new.html

The Theory of Direct Mail. Can't I just save money by using a cheaper supplier? Is a key factor in writing direct mail. The key articles concerning the design of mailshots: click here. The key articles concerning the writing of mailshots: click here. The psychology of advertising: click here. A guide to the services. From the authors of this site.

4

Theory of Direct Mail: where to start

http://www.theory.bz/start.html

The Theory of Direct Mail. The more your direct mail reflects the world-view of the recipient, the more successful it will be. You have 5 seconds to grab and hold attention - after that you have no chance. The mailshot must be consistent throughout in style and approach. Thus the recipient is at the centre. Not the product, not the writer, not the company, but the person to whom you are writing. The determinists will say put a picture there - a picture is worth 10,000 words, while the follower of the 3 l...

5

The theory of Direct Mail: 55 factors

http://www.theory.bz/factors.html

The Theory of Direct Mail. And the 55 factors affecting. The Factors that improve your sales when advertising via the post, via email or on a web site. This set of articles has been developed by Hamilton House Mailings Ltd. If you would like to discuss any of the factors here, or indeed any other issue relating to marketing via post, email and websites, please do call 01536 399 000. If you would like to know more about Hamilton House does, please do take a look at www.hamilton-house.com. Ndash; knowing a...

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mailings.org.uk

HHM websites

http://mailings.org.uk/TAttwood.html

Making Direct Mail Work. How to do it. Tony Attwood is primarily known for his work on raising response rates in direct mail which led in 1995 to the first publication of the Unified Theory of Direct Mail – an approach which offers the most comprehensive vision to date of why some direct mail works and some does not. Tony’s work has incorporated much from the psychology of perception and he has gone on to use these studies to evolve a deeper understanding of how all these factors can be unified int...

directmail.org.uk

Home page - comparison site

http://directmail.org.uk/mailing

Email webs and blogs. FREE listing on www.UKEducation. When you undertake a mailing or emailing to schools with Hamilton House. Comparing blogs, emails, direct mail, Ad Words and websites as ways of selling. For details of raising response rates in direct mail click here. Read our new report on blogs, web 2.0, running newsgroups and the importance of building a relationship with your reader. Click here. Buy email mailing lists with no minimum order: www.yesmail.org.uk. Press and media enquiries. This sit...

mailing.org.uk

Home page - comparison site

http://mailing.org.uk/index.html

Email webs and blogs. FREE listing on www.UKEducation. When you undertake a mailing or emailing to schools with Hamilton House. Comparing blogs, emails, direct mail, Ad Words and websites as ways of selling. For details of raising response rates in direct mail click here. Read our new report on blogs, web 2.0, running newsgroups and the importance of building a relationship with your reader. Click here. Buy email mailing lists with no minimum order: www.yesmail.org.uk. Press and media enquiries. This sit...

velocity.ac

About

http://www.velocity.ac/index.php/about

Onclick="window.open(this.href,'win2','status=no,toolbar=no,scrollbars=yes,titlebar=no,menubar=no,resizable=yes,width=640,height=480,directories=no,location=no'); return false;" rel="nofollow". Velocity is a programme run by Hamilton House Mailings Ltd. Our main website is at www.hamilton-house.com. Hamilton House Mailings Ltd has been involved in marketing into the education sector for over 30 years. Just click on the How To button on the left hand side of the Hamilton House website. Hamilton House Mail...

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The theory of Direct Mail

The Theory of Direct Mail. When you undertake a mailing or emailing to schools with Hamilton House. THE THEORY OF DIRECT MAIL. First we devised the three ultimate laws that affect all direct mail. Then we answered a few basic questions - like does it work all the time (getting going). That left us with the individual effects of all the factors that seem to affect direct mail response rates. We've written them up as a separate section (the factors). What exactly does Hamilton House do?

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