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Peter Jones. Strategic thinking.

Specialising in brands, communications, reputation.

http://www.thepeterjones.com/

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Peter Jones. Strategic thinking. | thepeterjones.com Reviews

https://thepeterjones.com

Specialising in brands, communications, reputation.

INTERNAL PAGES

thepeterjones.com thepeterjones.com
1

Peter Jones. Strategic thinking.

http://www.thepeterjones.com/some-kind-words.html

My point of view. Peter, working closely with Andy Milligan of Caffeine, achieved what I thought was impossible. To galvanise Christie's top managers around a single brand positioning and make them advocates of its success within the company". Richard Bagnall-Smith, Global Marketing Director, Christie's. Jane Clarke, Head of Communications, Kent County Council, formerly Head of Communications, Sport England. Alan Qualtrough, editor-in-chief, South West Media Group.

2

Peter Jones. Strategic thinking.

http://www.thepeterjones.com/my-point-of-view.html

My point of view. A brand is essentially a promise. The bigger the promise, the more important it is to keep it. People - and "consumers" are people - judge you on what you do, not what you say. They want you to display emotional intelligence and empathy. They expect you to deliver. Think about what drives your opinion of your bank. The ads you see? Or the bank's response when you need something from them? It's the experience, of course. And it's the same for everyone.

3

Peter Jones. Strategic thinking.

http://www.thepeterjones.com/what-i-do.html

My point of view. Senior people in companies know they have to work hard at their brand/brands. With an intelligent strategy at the core that factors in the customer every bit as much as "the way we’ve always done things around here". But where to start? And where to find the time? I help bring that strategy into being. And then bring it to life. I enjoy doing internal workshops, designed to bring the new agenda to life, and to win support and engagement.

4

Peter Jones. Strategic thinking.

http://www.thepeterjones.com/index.html

My point of view. I'm a strategic thinker. Specialising in brands, communications, reputation. I like to distil complex issues into simple and engaging propositions. For me, clarity is key. I'm particularly interested in the new challenges brand owners face in our rapidly changing world. Especially those driven by globalisation, by new ways in which people talk, and by the increasing need to view customers as citizens, as well as consumers. And if you find any of what you read interesting, do get in touch.

5

Peter Jones. Strategic thinking.

http://www.thepeterjones.com/what-ive-done.html

My point of view. I was born in Plymouth, Devon. I grew up in the Tamar Valley, and went to Plymouth College. Afterwards, I took a degree in PPE at Oxford. And after that, I went to live in Italy, where I taught English and learned to cook the perfect risotto. Other clients throughout my career in the advertising industry included the UK government’s Drink-Drive account, the Welsh Development Agency, Shell and Holsten Pils. I continue to advise clients on brand strategy, and implementation of intelligent...

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My point of view. I'm a strategic thinker. Specialising in brands, communications, reputation. I like to distil complex issues into simple and engaging propositions. For me, clarity is key. I'm particularly interested in the new challenges brand owners face in our rapidly changing world. Especially those driven by globalisation, by new ways in which people talk, and by the increasing need to view customers as citizens, as well as consumers. And if you find any of what you read interesting, do get in touch.

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