whitepapers.mmm-online.com
Human Resources Whitepapers Directory - Medical Marketing & Media
http://whitepapers.mmm-online.com/hr
Vantage Point: A Revolution in Research. A quiet revolution is underway in research to keep pace with changes in medical marketing. Therapeutic Focus 2013: Womens Health. Companies in this space are expanding beyond reproductive health into areas like menopause and osteoporosis. To succeed, they'll need to re-energize their physician and patient base. Noah Pines reports. Lilly cancer drug gets pass/fail. Phase III ramucirumab hit gastric cancer goals, but failed among breast cancer patients. As I See It.
mmm-online.com
Marketers in white coats - Medical Marketing and Media
http://www.mmm-online.com/marketers-in-white-coats/article/281632
Verywell and Cleveland Clinic to partner on health content site. The companies said they are also exploring opportunities to allow Cleveland Clinic experts to contribute to Verywell in the future. Opdivo bet backfires, creates opening for Merck to pursue DTC. A massive disappointment for Bristol-Myers Squibb's Opdivo in first-line lung cancer has leveled the playfield for Merck's Keytruda. Christine Coyne on the moment with a male boss that influenced her career. MM&Ms Guide to DTC. MM&M Skill Sets Live.
mmm-online.com
Advertise With Us - Medical Marketing and Media
http://www.mmm-online.com/media-information/section/85
Patients are taking on DTC ads. How will drugmakers respond? Pharma spent more than $4 billion on TV ads last year. Empowered patient communities weren't impressed. Has DTC on TV reached its moment of reckoning? 72% of health marketers say 2017 budgets are up. This according to the 172 healthcare marketing executives who participated in the 2017 MM&M/Guidemark Health Healthcare Marketers Trend Report. Merck and Aetna pair population health with risk-sharing, in two deals. Women in Healthcare Marketing.
mmm-online.com
Best Interactive Initiative for Consumers - Medical Marketing and Media
http://www.mmm-online.com/best-interactive-initiative-for-consumers/article/180464
Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. What's not ...
mmm-online.com
Medical Marketing Needs Mainstream Mad Men - Medical Marketing and Media
http://www.mmm-online.com/medical-marketing-needs-mainstream-mad-men/article/367498
Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. A few years...
mmm-online.com
Lawmakers advance 21st Century Cures draft; proposal would allow sharing of off-label economic data - Medical Marketing and Media
http://www.mmm-online.com/lawmakers-advance-21st-century-cures-draft-proposal-would-allow-sharing-of-off-label-economic-data/article/411905
Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. Most of the...
mmm-online.com
Top 40 Transformers - Medical Marketing and Media
http://www.mmm-online.com/top-40-transformers/section/4586
Top 40 Healthcare Transformers of 2017. Each year MM&M honors 40 upstarts and veteran innovation gurus who are leading the transformation of the biopharma industry. Patients are taking on DTC ads. How will drugmakers respond? Pharma spent more than $4 billion on TV ads last year. Empowered patient communities weren't impressed. Has DTC on TV reached its moment of reckoning? Merck and Aetna pair population health with risk-sharing, in two deals. Women in Healthcare Marketing. Head of global development.
mmm-online.com
MM&M Skill Sets Live - Medical Marketing and Media
http://www.mmm-online.com/mmm-skill-sets-live/section/3288
Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. Skills in 3...
mmm-online.com
Top 100 Agencies 2014: Chandler Chicco Companies - Medical Marketing and Media
http://www.mmm-online.com/top-100-agencies-2014-chandler-chicco-companies/article/357018
Johnson and Johnsons Alison Lewis on building memorable brands. The company's first global consumer CMO shares the challenges of delivering global campaigns and meeting local market needs. Healthlines traffic rises, putting it closer to WebMD and Everyday Health. The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago. DTC ads for Opdivo face further backlash. Critics say the direct-to-consumer ad for the immuno-oncology therapy is misleading. Social @dvo...
