
thesocialtvlab.wpengine.com
The Social TV Lab: at the Wharton School – University of PennsylvaniaAt the Wharton School - University of Pennsylvania. Tweets by @Social TV Lab. Welcome to The Social TV Lab. The social media response to TV advertisements during major national advertising events;. The link between displaying social media content during TV shows and the levels of online buzz, the content of that buzz, and its link to sales;. Who is contributing different types of content and why; and. February 7, 2014. With kind regards,. Leave a Reply Click here to cancel reply. SocialTV at ISB 2013.
http://thesocialtvlab.wpengine.com/
SOCIAL ENGAGEMENT