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The Start Up Prof – Just another WordPress site

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Introduction To Marketing – The Start Up Prof

http://thestartupprof.com/2016/11/17/196

November 17, 2016. Billions of dollars are spent on marketing each year, but much of it is wasted. How many of you watch TV commercials? When was the last time a billboard or a newspaper ad caught your attention? How fast do you toss out junk mail? The word junk says it all. Why do you think so much marketing spending is futile? Simply because most companies focus on. Something and not on what the customer wants. Companies need to reverse course. Marketing is about the customer, meeting. We shall look at...

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Plan B- The Need To Pivot – The Start Up Prof

http://thestartupprof.com/2016/11/11/plan-b-the-need-to-pivot

Plan B- The Need To Pivot. November 11, 2016. Be flexible and accept that you may have to pivot a few times before the universe smiles upon your venture and your model starts to click. Getting to Plan B Breaking Through To A Better Business Model. By Mullins and Komisar, is a book I use in my class and I highly recommend it. The authors detail stories of several well-known and less well-known companies as they pivoted multiple times until their model finally worked. Getting to Plan B. 3 Leaps Of Faith:.

3

Competition – The Start Up Prof

http://thestartupprof.com/2016/12/27/competition

December 27, 2016. We look for opportunities where we can offer something better, fresher and more valuable and we seize them. We often move into areas where the customer received a poor deal and where the competition is complacent. And with our growing e-commerce activities, we also look to deliver old products in new ways. We are proactive and quick to act, often leaving bigger and more cumbersome organizations in our wake – Richard Branson. Are you on top of your game? Verinder Syal, Author:.

4

September 2016 – The Start Up Prof

http://thestartupprof.com/2016/09

Monthly Blogs for September 2016. Blogs for September, 2016. September 8, 2016. Different businesses adopt different business models in terms of strategies of pricing, volume and service being deployed. Walmart and McDonald’s have a. Low Price, Low Margin, High Volume. Model They sell products at a low price, their profitmargins are low and therefore they must generate high volumes(meaning they must sell a lot of products to a lot of people) toachieve profitability. Whole Foods provides high quality natu...

5

Understanding Costs – The Start Up Prof

http://thestartupprof.com/2016/09/08/understanding-costs

September 8, 2016. There are two broad categories of costs:. Is the cost directly related to the product or service. For example, the cost for a pair of jeans at Costco would be the cost of buying the jeans from the manufacturer plus the labor cost that was incurred in selling it to you. Are the expenses beyond the above costs. For Costco, this would include advertising, utilities, accounting and legal fees, salaries for its buyers and management, leasing and other costs. Which can be in theform of finis...

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The Start Up Prof – Just another WordPress site

December 27, 2016. We look for opportunities where we can offer something better, fresher and more valuable and we seize them. We often move into areas where the customer received a poor deal and where the competition is complacent. And with our growing e-commerce activities, we also look to deliver old products in new ways. We are proactive and quick to act, often leaving bigger and more cumbersome organizations in our wake – Richard Branson. Are you on top of your game? Verinder Syal, Author:. Professo...

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