thexxfactorsays.blogspot.com

The XX Factor

Observations from an XX living in an XY world: Advertising. Tuesday, September 2, 2014. Creative vs. results? That’s so 2002. For years, there were ads for furniture repair shops. Dance studios. Tattoo parlors. These “fake clients” helped line the awards shelves of many creatives. But personally, I blame the gerbils. Yes, the gerbils. You can just sense the evil, can't you? Cut to two years of crazy dot-com madness followed by a big dot-com crash. Part of the fallout? Thanks for the screen shot, AdAge.

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Observations from an XX living in an XY world: Advertising. Tuesday, September 2, 2014. Creative vs. results? That’s so 2002. For years, there were ads for furniture repair shops. Dance studios. Tattoo parlors. These “fake clients” helped line the awards shelves of many creatives. But personally, I blame the gerbils. Yes, the gerbils. You can just sense the evil, can't you? Cut to two years of crazy dot-com madness followed by a big dot-com crash. Part of the fallout? Thanks for the screen shot, AdAge.

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The XX Factor | thexxfactorsays.blogspot.com Reviews

https://thexxfactorsays.blogspot.com

Observations from an XX living in an XY world: Advertising. Tuesday, September 2, 2014. Creative vs. results? That’s so 2002. For years, there were ads for furniture repair shops. Dance studios. Tattoo parlors. These “fake clients” helped line the awards shelves of many creatives. But personally, I blame the gerbils. Yes, the gerbils. You can just sense the evil, can't you? Cut to two years of crazy dot-com madness followed by a big dot-com crash. Part of the fallout? Thanks for the screen shot, AdAge.

INTERNAL PAGES

thexxfactorsays.blogspot.com

1

The XX Factor: March 2014

http://www.thexxfactorsays.blogspot.com/2014_03_01_archive.html

Observations from an XX living in an XY world: Advertising. Friday, March 14, 2014. Thousands of entries. Dozens of talented peers. (The) One Show. Time for a shot of inspiration, talent and humility. Yes, I just finished judging print for The One Club in beautiful, sunny Santa Barbara, California. Outside the judging venue. Inside the judging venue: no sunscreen required. Until we meet again. Subscribe to: Posts (Atom). Thousands of entries. Dozens of talented peers. (T. View my complete profile.

2

The XX Factor: What boys have that girls don't

http://www.thexxfactorsays.blogspot.com/2011/12/what-boys-have-that-girls-dont.html

Observations from an XX living in an XY world: Advertising. Friday, December 6, 2013. What boys have that girls don't. No, this isn’t about the obvious. It’s about the ongoing debate over whether XX's could ever, in our wildest dreams, be as funny as XY's. Like, do we lack the necessary equipment? Are the two somehow related? Is the funny bone connected to that. Or maybe I’m just ready for a little LOL. So this "comprehensive" study proves we can make funny like the boys. Of course this was not news ...

3

The XX Factor: March 2012

http://www.thexxfactorsays.blogspot.com/2012_03_01_archive.html

Observations from an XX living in an XY world: Advertising. Friday, March 2, 2012. 9-ish hours in Berlin. An XY I had been working with suggested Berlin. Berlin. Sexy. Different. Full of art and architecture and history and cool bars and late nights. Well, I had a day so the second half was out. But a day in Berlin started to sound pretty sweet. Okay, let's start with the "must do" list: East Side Gallery, shopping around Hackescher Market/Rosenthaler Str, Topography of Terror ("it's not what you think,"...

4

The XX Factor: April 2012

http://www.thexxfactorsays.blogspot.com/2012_04_01_archive.html

Observations from an XX living in an XY world: Advertising. Monday, April 30, 2012. Yeah, don't get your homes up. This is an XX blog, not an XXX blog. I'm here to talk about the hottest thing going right now: Mom. That's right, the love, honor, respect (and buying and selling power) of Mom. Momma made me do it.". Of course, the idea is, tell Mom what she is doing right. Casting is imperfect and therefore noticeable. Sentiments were fragile and heartfelt. Advertising cynic though I may be, I ...But Hallm...

5

The XX Factor: May 2012

http://www.thexxfactorsays.blogspot.com/2012_05_01_archive.html

Observations from an XX living in an XY world: Advertising. Tuesday, May 29, 2012. My kitchen looks different, too. French bread. Red wine. Imported salami. Truffled sea salt. Arugula-at-the-ready. I'm a neat freak. Dinner of Champions and one XX. I can't remember. Oh come on, I can't believe you can't remember.) I survived when there was nothing to clean, no dog to let outside, and no one complaining or bickering or fighting. I hope he doesn't get car sick. Let the chaos begin. Subscribe to: Posts (Atom).

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marykuskaknight.com

Mary Knight biography

http://www.marykuskaknight.com/bio.htm

Mary Knight, Writer and Creative Director. My ad career began at The Richards Group. After several years in Dallas working with clients like American Airlines, Pace Foods, Tabasco and GTE, I moved to Borders Perrin Norrander (now Draftfcb Seattle) and was named Executive Creative Director in 1997.

admajoremblog.blogspot.com

Ad Majorem: Spider Charts Are Just Wrong

http://admajoremblog.blogspot.com/2012/02/spider-charts-are-just-wrong.html

It's all Advertising. It's all changing. Stay ahead. Spider Charts Are Just Wrong. If you work in marketing or advertising, chances are you’ve seen a spider chart. These are supposed to impress upon us the vast number of consumer touchpoints reached by your IMC plan. Although actual arachnids have eight legs, most marketing spider charts have many more. The more the merrier! I call this spidermania. You can see some examples, here. Where did Spider Charts come from? In the days of. 1 You can’t guar...

admajoremblog.blogspot.com

Ad Majorem: Display Ads: the New Subliminal Advertising

http://admajoremblog.blogspot.com/2015/04/display-ads-new-subliminal-advertising.html

It's all Advertising. It's all changing. Stay ahead. Display Ads: the New Subliminal Advertising. In the days of Ye Olde Marketing. There was a belief in "subliminal advertising". The idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn't need. Although the science behind subliminal stimuli. Is interesting, it's never really been used in advertising and we have no. Online Display is the New Subliminal Advertising.

admajoremblog.blogspot.com

Ad Majorem: "DON'T Follow Us on Twitter"

http://admajoremblog.blogspot.com/2012/08/dont-follow-us-on-twitter.html

It's all Advertising. It's all changing. Stay ahead. DON'T Follow Us on Twitter". Old Media meets New Media. You see it everywhere. Advertisers invite you to "Follow us on Twitter". It’s all too easy to add this short message to traditional ad executions. The problem is that Twitter in this way is treated as a mass medium just like the ads themselves. They might as well say “Follow us on Twitter so we can send you more messages just like this one.”. Or: This is a lead generator! The point is, you’v...

admajoremblog.blogspot.com

Ad Majorem: What is Ad Majorem?

http://admajoremblog.blogspot.com/2009/09/what-is-ad-majorem.html

It's all Advertising. It's all changing. Stay ahead. What is Ad Majorem? Thank you for visiting my blog, Ad Majorem. It’s a view from within a large agency. And how an executive there embraces the changes and challenges of modern marketing and advertising. The title, Ad Majorem, is part of a familiar Latin phrase. The “ad” in Ad Majorem means. In these channels allows me to provide a perspective that is part specialist, part generalist. There is much talk that large ad agencies are in trouble today, in p...

admajoremblog.blogspot.com

Ad Majorem: The State of TV Advertising Now That the Super Bowl Is Over

http://admajoremblog.blogspot.com/2015/02/the-state-of-tv-advertising-now-that.html

It's all Advertising. It's all changing. Stay ahead. The State of TV Advertising Now That the Super Bowl Is Over. On Sunday, millions of people watched 4-1/2 hours of Live TV. Today, millions of people will do the same. As covered in my previous post. Despite the popular reporting that TV is Dead, the medium is actually alive, well — and changing. Live TV viewing is holding steady at 4-1/2 hours per day. Much of that viewing happens on an actual TV. In the same way this blog says "it's all advertising".

admajoremblog.blogspot.com

Ad Majorem: October 2014

http://admajoremblog.blogspot.com/2014_10_01_archive.html

It's all Advertising. It's all changing. Stay ahead. Mobile Devices Are a Way for Consumers to Reach Brands - Not for Brands to Reach Consumers. Here's something advertisers and agencies seem slow to understand:. Mobile devices are not a way for brands to reach consumers; they're a way for consumers to reach brands. But the smartphone is wonderful tool for consumers to invade your. So why not invite them? Use Mobile to Invite Customers and Prospects. Which also sums up why I avoid them. At the other end ...

admajoremblog.blogspot.com

Ad Majorem: Ad Spending: Pixels are Up, Ink & Paper are Down

http://admajoremblog.blogspot.com/2015/03/ad-spending-pixels-are-up-ink-paper-are.html

It's all Advertising. It's all changing. Stay ahead. Ad Spending: Pixels are Up, Ink and Paper are Down. US ad spending went up slightly in 2014 because pixels increased more than ink and paper declined. That's my analysis of fresh data from Kantar Media. Summarized in this chart:. The pixels were TV ( 5.5%) and Internet Display ( 0.9%). Representing ink and paper were Magazines (-5.1%), Newspapers (-10%), Outdoor (-0.2%) and FSIs (-2.8%). Radio was also down -3.9%. Two Questions to Think About. The vast...

admajoremblog.blogspot.com

Ad Majorem: November 2014

http://admajoremblog.blogspot.com/2014_11_01_archive.html

It's all Advertising. It's all changing. Stay ahead. Automatic Advertising: We Take Spotomate for a Test Drive. Software can make your 30-second TV commercial. You knew this would happen. Not just because technology makes the software possible. But because newly-available media makes it necessary. There's the first screen (TV), second screen (computer), third screen (mobile), fourth screen (digital signage) and all of them are hungry for content - and advertising. So why not video advertising creative?

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The XX Factor — Coming Soon

I just installed WordPress free. MOJO Marketplace — a leader in Themes. The XX Factor coming soon…. Make My Site Look Like the Demo. Backup Your WordPress Website. This is the default coming soon page for this site because it was installed via MOJO Marketplace. If you are the site owner and are finished building the site you can click the link in the banner of the administration panel to disable it.

thexxfactorsays.blogspot.com

The XX Factor

Observations from an XX living in an XY world: Advertising. Tuesday, September 2, 2014. Creative vs. results? That’s so 2002. For years, there were ads for furniture repair shops. Dance studios. Tattoo parlors. These “fake clients” helped line the awards shelves of many creatives. But personally, I blame the gerbils. Yes, the gerbils. You can just sense the evil, can't you? Cut to two years of crazy dot-com madness followed by a big dot-com crash. Part of the fallout? Thanks for the screen shot, AdAge.

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