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Friday, August 5, 2011. If Marketing Ran the Airline World vs. If Operations Ran the Airline World}. If Marketing Ran the Airline World:. All these messages would be the airlines ways of making the customer realize that they are part of this big family and larger than life experience. The message would be followed with a link passengers could access from line and a 10 minute countdown. If Operations Ran the Airline World:. When an airline's marketing team positions the brand as "Your friendly airline", d...

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Friday, August 5, 2011. If Marketing Ran the Airline World vs. If Operations Ran the Airline World}. If Marketing Ran the Airline World:. All these messages would be the airlines ways of making the customer realize that they are part of this big family and larger than life experience. The message would be followed with a link passengers could access from line and a 10 minute countdown. If Operations Ran the Airline World:. When an airline's marketing team positions the brand as Your friendly airline, d...

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Friday, August 5, 2011. If Marketing Ran the Airline World vs. If Operations Ran the Airline World}. If Marketing Ran the Airline World:. All these messages would be the airlines ways of making the customer realize that they are part of this big family and larger than life experience. The message would be followed with a link passengers could access from line and a 10 minute countdown. If Operations Ran the Airline World:. When an airline's marketing team positions the brand as "Your friendly airline", d...

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thezenmangoblog.blogspot.com

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The ZenMango Blog: August 2010

http://www.thezenmangoblog.blogspot.com/2010_08_01_archive.html

Wednesday, August 11, 2010. Airline Industry: Moving from Hospitality to Utilitarian Retail}. As I sit in a USAir flight from Charlotte to Denver, it dawned on me that the airlines are going through a transition from a hospitality industry to that of retail. Earlier it was all about hospitality. Hospitality included a greeting at the door, assisting the elderly to their seat, getting the customer a pillow and blanket, and of course offering refreshments that included food or snacks and beverages. In that...

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The ZenMango Blog: November 2010

http://www.thezenmangoblog.blogspot.com/2010_11_01_archive.html

Wednesday, November 17, 2010. Focus on the "real people" of your brand}. Pizza Hut goes for slices of real life with employees in ads. By KAREN ROBINSON-JACOBS / The Dallas Morning News. 0 Leave your comment. Thursday, November 4, 2010. The Price-Value Equation and Golf}. Arjun Sen was featured in the November issue of PGA Magazine. To jump to the article. Given the current economy, pricing is a hot topic across the golf economy. Knowing what value a golfer expects a given offering - from a round of ...

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The ZenMango Blog: {The Start of Marketing and Operations Divide}

http://www.thezenmangoblog.blogspot.com/2011/05/start-of-marketing-and-operations.html

Thursday, May 12, 2011. The Start of Marketing and Operations Divide}. As we work in the area of Marperations, it is important to understand the origin of the marketing-operations divide. This understanding will help us figure out why operations cares so much about efficiency and why marketing has an eye single to effectiveness. A look back in history shows that the 18. And beginning of the 19. There is still a divide today. Operations still wants to do more of the same thing, and doing more of the s...

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The ZenMango Blog: July 2010

http://www.thezenmangoblog.blogspot.com/2010_07_01_archive.html

Tuesday, July 27, 2010. What do You Need to Provide Wow Customer Service? After I boarded the flight and sat down in my seat, the flight attendant brought me a glass of cold water. The water hit the spot. She saw me with my Taco Bell. Bag and came to me and asked, “Can I have it? My immediate reaction was, “No it is mine.”. For making it happen. Employee or a waiter in a high end restaurant. Wow Mrs. Adams. You were a simply amazing flight attendant. United Airlines. 0 Leave your comment. In today’...

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The ZenMango Blog: {Beginnings - Lane Cardwell, President, P.F. Chang's China Bistro}

http://www.thezenmangoblog.blogspot.com/2011/05/beginnings-lane-cardwell-president-pf.html

Thursday, May 26, 2011. Beginnings - Lane Cardwell, President, P.F. Chang's China Bistro}. Written for and distributed at the. Marketing Executives Group, Chicago, May 19, 2011;. Published in Restaurant Marketing Group's MEG Consumer Talk. President, P.F. Chang’s China Bistro. I remember all of the new people that joined my earlier companies. Full of questions (“why don’t we? 8221;, “could we? 8221;, “have we ever? 8221; “What else did we consider? 8221; “Is it working? How do we know? Good for the custo...

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Friday, August 5, 2011. If Marketing Ran the Airline World vs. If Operations Ran the Airline World}. If Marketing Ran the Airline World:. All these messages would be the airlines ways of making the customer realize that they are part of this big family and larger than life experience. The message would be followed with a link passengers could access from line and a 10 minute countdown. If Operations Ran the Airline World:. When an airline's marketing team positions the brand as "Your friendly airline", d...

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