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Web Strategy

Wednesday, January 13, 2010. EMarketing Strategies for Insurance Companies – Understanding the landscape! Traditional Marketing Methods don’t work as effectively anymore. Here’s why. Buyers have changed. Their buying behavior has changed. Product Complexity and choice has also increased greatly and customers are no longer reliant on what a sales rep tells them. Hence Insurance. Companies are barely able to keep up with product innovation and differentiation and are left with hardly any time to market the...

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Wednesday, January 13, 2010. EMarketing Strategies for Insurance Companies – Understanding the landscape! Traditional Marketing Methods don’t work as effectively anymore. Here’s why. Buyers have changed. Their buying behavior has changed. Product Complexity and choice has also increased greatly and customers are no longer reliant on what a sales rep tells them. Hence Insurance. Companies are barely able to keep up with product innovation and differentiation and are left with hardly any time to market the...

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Web Strategy | thinkedynamic.blogspot.com Reviews

https://thinkedynamic.blogspot.com

Wednesday, January 13, 2010. EMarketing Strategies for Insurance Companies – Understanding the landscape! Traditional Marketing Methods don’t work as effectively anymore. Here’s why. Buyers have changed. Their buying behavior has changed. Product Complexity and choice has also increased greatly and customers are no longer reliant on what a sales rep tells them. Hence Insurance. Companies are barely able to keep up with product innovation and differentiation and are left with hardly any time to market the...

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thinkedynamic.blogspot.com

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Web Strategy: October 2009

http://thinkedynamic.blogspot.com/2009_10_01_archive.html

Thursday, October 29, 2009. How can you derive an optimum distribution mix for your B2B marketing dollars? Optimum Mix – Achieving the Demand Generation Mojo. My first task at the start of Quarter 2 soon as my webinars have ended and I have the analyst endorsed content piece would be to create a ‘content map’. This map would comprise pieces of audio, video and static content taken from the webinars and analyst pieces. Webinar-1- 4 minute video extract. Mid rung decision enablers. Website, Paid Search.

2

Web Strategy: September 2009

http://thinkedynamic.blogspot.com/2009_09_01_archive.html

Tuesday, September 22, 2009. Direct Marketing for B2B in Digital Scenario. Even though businesses have been utilizing Direct Marketing for long, it is widely believed that not all B2B marketers. Have been able to fully leverage the growing clout of digital capabilities available today in the market place. Even though more and more users are spending large amount of their time online, how many B2B businesses do we know who have a full-proof plan to market their products online? To understand the various t...

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Web Strategy: Best Practices for building Insurance Websites - Part 4

http://thinkedynamic.blogspot.com/2009/11/best-practices-for-building-insurance_15.html

Sunday, November 15, 2009. Best Practices for building Insurance Websites - Part 4. Step 4 – Define “Measures of Success” against each Goal. Most often we get caught up in defining objectives, strategies and tactics but forget to identify metrics that will provide an indication of what is or isn’t working. Analytics is one of the most critical components of any web projects. Implementing an analytic tool is simple and some are even available for free. Although you generally form your visitor base. With t...

4

Web Strategy: How can you derive an optimum distribution mix for your B2B marketing dollars? - Part 2

http://thinkedynamic.blogspot.com/2009/10/how-can-you-derive-optimum-distribution.html

Thursday, October 29, 2009. How can you derive an optimum distribution mix for your B2B marketing dollars? Optimum Mix – Achieving the Demand Generation Mojo. My first task at the start of Quarter 2 soon as my webinars have ended and I have the analyst endorsed content piece would be to create a ‘content map’. This map would comprise pieces of audio, video and static content taken from the webinars and analyst pieces. Webinar-1- 4 minute video extract. Mid rung decision enablers. Website, Paid Search.

5

Web Strategy: Web Strategy for Higher Education

http://thinkedynamic.blogspot.com/2009/11/web-strategy-for-higher-education.html

Monday, November 30, 2009. Web Strategy for Higher Education. The other day I was listening to some marketing expert who said and I quote, “There is nothing like online marketing strategy, now-a-days marketing strategy has to have an online aspect, it is the new era marketing”. The advent of web 2.0 has made organizations rethink their marketing strategy…or…if we may call it…their web strategy. 1 Use the power of Social Media. Higher Ed marketing and communications departments can consider making their i...

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thinkedynamic.blogspot.com

Web Strategy

Wednesday, January 13, 2010. EMarketing Strategies for Insurance Companies – Understanding the landscape! Traditional Marketing Methods don’t work as effectively anymore. Here’s why. Buyers have changed. Their buying behavior has changed. Product Complexity and choice has also increased greatly and customers are no longer reliant on what a sales rep tells them. Hence Insurance. Companies are barely able to keep up with product innovation and differentiation and are left with hardly any time to market the...

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