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September | 2009 | Yellowsubmarinequal's Blog
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Archive for September, 2009. The use of pictures in qualitative research. On September 2, 2009 by Cristi Popa. In qualitative research we tend to rely to some extent on images – may them be pictures or movies. Why? In no specific order:. Well it depicts what I’m feeling when I finish a bottle of X. I feel guilty because I realize that I’m poisoning myself. The sugar, all the additives are bad for me. But, still it’s like I’m hooked on it. I cannot go to sleep until I’ve finished the...What do you mean by...
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June | 2009 | Yellowsubmarinequal's Blog
https://yellowsubmarinequal.wordpress.com/2009/06
Archive for June, 2009. Getting the 100% participation rate. Posted in Qualitative research recruitment. With tags consumer research. On June 4, 2009 by Cristi Popa. Recruitment used to be somewhat of a mystery to me. I knew that I have to make up my mind and decide what kind of respondents I need and then go to the recruitment department and ask for them. In a couple of days I would enter the moderation room and the respondents would be there. Magic! First of all you get exactly the respondents you need...
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How Customers Think. Essential Insights into the Mind of the Market – Gerald Zaltman | Yellowsubmarinequal's Blog
https://yellowsubmarinequal.wordpress.com/2009/02/10/how-customers-think-essential-insights-into-the-mind-of-the-market-–-gerald-zaltman
Laquo; If you had a chance would you have tested the Obama idea in a focus group? Going deeper underground in qualitative research. How Customers Think. Essential Insights into the Mind of the Market Gerald Zaltman. Some time back, Brian Baumal. Draw my attention towards this book. By Gerald Zaltman. I never got to thank him so here it is: thank you Brian. Don’t get me wrong. The book makes for a good reading and it does get you thinking. Only for this reason and you should try it. From your own site.
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Yellowsubmarinequal's Blog | Qualitative Research Blog | Page 2
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If you had a chance would you have tested the Obama idea in a focus group? With tags consumer research. On January 27, 2009 by Cristi Popa. While we all hold our breath until someone will tell us why on earth qualitative research still exists, let’s take a look at some really funny clips about qualitative research (focus groups actually) and idea testing (may it be communication or product). The first is a parody of a prehistorically focus group on a new idea : fire. You must know it. Bias is the Boogie ...
yellowsubmarinequal.wordpress.com
March | 2009 | Yellowsubmarinequal's Blog
https://yellowsubmarinequal.wordpress.com/2009/03
Archive for March, 2009. Letter from the Dragon Mountain. Posted in Qualitative research analysis. With tags consumer research. On March 30, 2009 by Cristi Popa. In my latter post. HappyPlaty brand is perceived as the most dominant, spontaneously creative and extrovert brand from its category. It is seen as an ambitious, courageous, strong willed, positive, independent, self-confident person. Although I wasn’t blown away I have to admit that it made me curious. What model was he using? I couldn’t sleep f...
gewinnvortrag.blogspot.com
Market Participant -- High Concept Value Investing: September 2006
http://gewinnvortrag.blogspot.com/2006_09_01_archive.html
Market Participant - High Concept Value Investing. A complete guide for those whose dream is to be rewarded with vast wealth from the stock market. Looking at what has worked in investing, four concepts stand out. Value investing, small cap stocks, high dividend stocks, and macroeconomic trends. Friday, September 29, 2006. This week] Stock prices are being driven by one simple factor: a drop in risk adverseness. Charles Rotblut, posting on the Zacks blog. September 28, 2006. Links to this post. Fed holds...
gewinnvortrag.blogspot.com
Market Participant -- High Concept Value Investing: July 2006
http://gewinnvortrag.blogspot.com/2006_07_01_archive.html
Market Participant - High Concept Value Investing. A complete guide for those whose dream is to be rewarded with vast wealth from the stock market. Looking at what has worked in investing, four concepts stand out. Value investing, small cap stocks, high dividend stocks, and macroeconomic trends. Monday, July 31, 2006. The evolution of the credit cycle. The most recent FDIC Outlook (Summer 2006). The notion of the credit cycle. This is one of the big problems with many recent leveraged IPOs. If the qu...
gewinnvortrag.blogspot.com
Market Participant -- High Concept Value Investing: November 2006
http://gewinnvortrag.blogspot.com/2006_11_01_archive.html
Market Participant - High Concept Value Investing. A complete guide for those whose dream is to be rewarded with vast wealth from the stock market. Looking at what has worked in investing, four concepts stand out. Value investing, small cap stocks, high dividend stocks, and macroeconomic trends. Wednesday, November 29, 2006. Will the CDO Machine Destroy Public Equity? Christopher Whalen wonders Will the CDO Machine Destroy Public Equity? A huge industry of capital structure arbitrageurs has emerged who b...
gewinnvortrag.blogspot.com
Market Participant -- High Concept Value Investing: August 2006
http://gewinnvortrag.blogspot.com/2006_08_01_archive.html
Market Participant - High Concept Value Investing. A complete guide for those whose dream is to be rewarded with vast wealth from the stock market. Looking at what has worked in investing, four concepts stand out. Value investing, small cap stocks, high dividend stocks, and macroeconomic trends. Wednesday, August 30, 2006. ICF Realty Majors a bargain at half the price. Barron's recently published an interview with Marty Cohen. Shows the staggering market performance of index of the top 30 equity REITs.