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thinktank | research & strategy

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Clients – thinktank

http://www.thinktankresearch.com/clients

Thinktank works with a variety of clients in the areas of media, technology, entertainment, healthcare, video gaming, Internet of things , and kids.

2

Biography – thinktank

http://www.thinktankresearch.com/biography

Robin Boyar, Founder. Robin designs and leads all of thinktank’s client engagements. Knowledgeable in a variety of research methodologies, she has over fifteen years of market research experience. Robin is one of the world’s most experienced interactive researchers and has conducted hundreds of projects. A skilled moderator, Robin conducts all of thinktank’s focus groups, usability, playability and interview sessions. Connect with me on LinkedIn.

3

Philosophy – thinktank

http://www.thinktankresearch.com/philosophy

Thinktank is committed to great research. What is great research? Great research reveals the unobvious and the unexpected with a perspective grounded in the past, conducted in the present, and looking towards the future. Rather than a microcosm of the laboratory, great research has real life connections with findings that are actionable and predictive. Great research is just not the voice of the consumer, but an understanding of the consumer’s environment. How is great research conducted?

4

Blog – thinktank

http://www.thinktankresearch.com/blog

Predicting the Future: Pokémon and Presidents. Today I was waiting in line for my morning coffee, enmeshed in my phone. The barista asked me, Are you playing Pokémon Go? Instead, I was reading the latest about the Democratic Convention. (Though I did turn the game on briefly to capture a [.]. Research Methodologies: Qualitative, Quantitative, or Other (please specify). Storytelling, synergy (and going beyond the green curtain). I hope that you find our insights about the digital space intriguing!

5

About – thinktank

http://www.thinktankresearch.com/about

We provide market research and consulting services to solve your business objectives. Understanding your customer is the core of any business. Thinktank is a full service boutique agency that provides customized research (B2B and B2C) for companies, startups, and nonprofits worldwide. We conduct projects such as focus groups, surveys, usability testing, game playability, ethnography, and strategic analysis. We want to make you successful. Contact us for a complimentary consultation.

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