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Threefold Research and strategy - THREEFOLD

Threefold is a research and strategy consultancy. We combine new tools for insight with a practical grasp of commercial reality for client success.

http://www.thinkthreefold.com/

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Threefold Research and strategy - THREEFOLD | thinkthreefold.com Reviews

https://thinkthreefold.com

Threefold is a research and strategy consultancy. We combine new tools for insight with a practical grasp of commercial reality for client success.

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Threefold SERVICES - Threefold

http://www.thinkthreefold.com/services

RESEARCH AND MARKETING STRATEGY. July 31st, 2012. Through fresh insights, we identify new opportunities to connect with your customers. Segmentation and persona development. Voice of the customer programmes. Usability and user experience research. We help define, measure and manage the health of your brand experience. We combine strategic customer research with creative thinking techniques to identify winning new product and service ideas. What are the gaps in our digital customer experience? Customer Pu...

2

Threefold Sean Hanneberry, Author at Threefold

http://www.thinkthreefold.com/author/sean

Co-founder and partner at Threefold. A pioneer in the digital space, Sean has been helping companies navigate digital change since 1997. He has held senior strategic and executive management roles in Australia, Asia and the UK. Sean’s expertise is in translating the complexities of digital change into meaningful business direction. INNOVATION AND THE EXPECTATION CURVE. INNOVATION AND THE EXPECTATION CURVE. January 6th, 2016. In many cases, these are innovative start-ups, but […]. August 6th, 2014. WHY SH...

3

Threefold ABOUT - Threefold

http://www.thinkthreefold.com/about-us

RESEARCH AND MARKETING STRATEGY. July 31st, 2012. We are a research and strategic consultancy. Through a deep understanding of people and the technologies changing their lives, we help organisations realise their growth ambitions. We blend global expertise in customer research, marketing strategy, digital and innovation to transform how organisations create meaningful customer experiences. When we came together to form Threefold, we founded the business on a core principle that drives everything we do.

4

Threefold KICKSTARTER: A GOLDMINE FOR CATEGORY NICHES - Threefold

http://www.thinkthreefold.com/2013/10/24/kickstart-for-innovation-insights

KICKSTARTER: A GOLDMINE FOR CATEGORY NICHES. KICKSTARTER: A GOLDMINE FOR CATEGORY NICHES. Clayton Christensen was the first to describe how disruption works in his landmark book the Innovator’s Dilemma. In a nutshell, he describes that disruption occurs when large corporates ignore the niches, margins and fringes of their category, where the time to growth isn’t fast enough or doesn’t seem worthy and then discover their market disrupted by a new player that’s changed the rules. Sounds good to me and gues...

5

Threefold WHAT GANDHI CAN TEACH US ABOUT TRANSFORMATION - Threefold

http://www.thinkthreefold.com/2014/08/06/what-gandhi-can-teach-us-about-transformation

WHAT GANDHI CAN TEACH US ABOUT TRANSFORMATION. WHAT GANDHI CAN TEACH US ABOUT TRANSFORMATION. Keep your thoughts positive because your thoughts become your words. Keep your words positive because your words become your behaviour. Keep your behaviour positive because your behaviour becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your destiny. Mahatma Gandhi. However, a simple shift in outlook can transform an organ...

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RESEARCH AND MARKETING STRATEGY. October 31st, 2013. THE ILLUSION OF LOYALTY. THE ILLUSION OF LOYALTY. The emerging field of behavioral economics offers a radically different view of how people and organisations operate. Drawing on aspects of both psychology and economics, the assumption is that cognitive biases often prevent people […]. INNOVATION AND THE EXPECTATION CURVE. INNOVATION AND THE EXPECTATION CURVE. In many cases, […]. WHAT GANDHI CAN TEACH US ABOUT TRANSFORMATION. Status updates (whether fi...

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