stevealphabet.com
Steve Alphabet Branding and copywriting: case study
http://stevealphabet.com/case-study-branding
Case study: online platform & strategy. Case study: branding & copywriting. Case study: tech copywriting. Case study: branding and copywriting. Business development agency, working with startups. They were a fast-moving agency, and needed a brand personality to match. This would define the style of copywriting and company tone of voice. Their website was parallax, which can make it harder to do SEO. I worked with the developer on ensuring the layout and structure was optimised for search.
stevealphabet.com
Steve Alphabet Tech copywriting: case study
http://stevealphabet.com/case-study-tech-copywriting
Case study: online platform & strategy. Case study: branding & copywriting. Case study: tech copywriting. Case study: tech copywriting. A cool tech company, with a strong pedigree in the sector. Website copy for their new app. It was in beta, so there was a need to attract early adopters. It solves an ancient problem (forgetting stuff), in a modern way, so the copy needed to show how everyone from students to retired people could benefit. Corstiaan Hesselink, Founder.
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