pauldervan.com
PAUL DERVAN: Do we stop and think enough?
http://www.pauldervan.com/2011/03/do-we-stop-and-think-enough.html
Sunday, March 27, 2011. Do we stop and think enough? I walked by a billboard (a 48 sheet) for VHI Healthcare last week. It is their campaign that talks about being cheapest for couples, individuals, families etc. The ad is fine, and is presumably ticking all the boxes in the brief. So do we genuinely believe that the folks walking or driving by this VHI ad will stop and take down the number? Can there be any harm in having the number? Well yes actually. Everything that you add to the ad takes away fr...