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tobiaskoehler.com - Blog on Co-Creation, Service-Dominant Logic & Tourism Marketing by Tobias Koehler

Tobias Koehler, a tourism and marketing fanatic, blogs about tourism marketing, co-creation and service-dominant logic and the principles behind it.

http://www.tobiaskoehler.com/

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Tobias Koehler

Tobias Koehler

Barer●●●●●se 88

Mue●●●hen , 80799

GERMANY

4917●●●●9093
ko●●●●●●●●●●●●@gmail.com

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Tobias Koehler

Tobias Koehler

Barer●●●●●se 88

Mue●●●hen , 80799

GERMANY

4917●●●●9093
ko●●●●●●●●●●●●@gmail.com

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Tobias Koehler, a tourism and marketing fanatic, blogs about tourism marketing, co-creation and service-dominant logic and the principles behind it.
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9 Master\'s Thesis
10 Service-Dominant Logic
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tobiaskoehler.com - Blog on Co-Creation, Service-Dominant Logic & Tourism Marketing by Tobias Koehler | tobiaskoehler.com Reviews

https://tobiaskoehler.com

Tobias Koehler, a tourism and marketing fanatic, blogs about tourism marketing, co-creation and service-dominant logic and the principles behind it.

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tobiaskoehler.com tobiaskoehler.com
1

evolution of marketing | tobiaskoehler.com

http://www.tobiaskoehler.com/tag/evolution-of-marketing

Blog on Co-Creation and Service-Dominant Logic in Tourism. The evolution of marketing. Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo …. July 5, 2011. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. The evolution of marketing.

2

Bryan Steele | tobiaskoehler.com

http://www.tobiaskoehler.com/tag/bryan-steele

Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. Introducing S-D Logic and its 10 foundational premises.

3

interview partner | tobiaskoehler.com

http://www.tobiaskoehler.com/tag/interview-partner

Blog on Co-Creation and Service-Dominant Logic in Tourism. Searching for co-creative interview partners from the hospitality industry. What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel supplier, hotel employees, even hotel guest who experienced some kind of co-creation during the last years. If you participated in co-creative activities, meaning that you developed something (product, …. June 10, 2011. Service vs. goods.

4

Interview | tobiaskoehler.com

http://www.tobiaskoehler.com/tag/interview

Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. Introducing S-D Logic and its 10 foundational premises.

5

The evolution of marketing | tobiaskoehler.com

http://www.tobiaskoehler.com/2011/07/the-evolution-of-marketing

Blog on Co-Creation and Service-Dominant Logic in Tourism. The evolution of marketing. July 5, 2011. Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo courtesy of jackhines. Figure 1: The Evolution of Marketing. I hope this was helpful and could give you a first imp...

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tobiaskoehler.com - Blog on Co-Creation, Service-Dominant Logic & Tourism Marketing by Tobias Koehler

Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. Introducing S-D Logic and its 10 foundational premises.

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