katyyoung.co.uk
The Nottingham | Katy Young
http://www.katyyoung.co.uk/the-nottingham
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. Redtag DM have worked with The Nottingham for years and recently asked for my help to create compelling copy for customer letters and their in-branch building society and estate agency communications. The brand, although serious, is light-hearted and friendly. The client was pleased with the balance of authority and sensitivity and I have since worked with them on other briefs.
katyyoung.co.uk
The Doyle Collection | Katy Young
http://www.katyyoung.co.uk/the-doyle-collection
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. The Doyle Collection Industry:. Hotel and leisure Agency:. To create brochure copy (headlines/body copy/CTA) for prestigious hotel chain The Doyle Collection including their iconic UK hotels ‘The Kensington’, ‘The Bloomsberg’ and ‘The Marylebone’. Working alongside Deep, I travelled to London and was shown around the spectacular hotel trio by the client to absorb just how decadent the individual atmospheres were.
katyyoung.co.uk
Copywriter Oxfordshire for all your marketing comms | Katy Young
http://www.katyyoung.co.uk/service
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. From can’t-put-me-down direct mail to ultra-responsive web content. Fitted furniture to health and fitness, automotive to auto-enrolment – I’m confident writing across all channels and for every industry. Whatever your requirement – the ‘big idea’ for a new creative campaign or a quick copy refresh, I can deliver. Let’s connect. And engage more people with the right words today.
katyyoung.co.uk
Copywriter Oxfordshire for all your marketing comms | Katy Young
http://www.katyyoung.co.uk/services
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. From can’t-put-me-down direct mail to ultra-responsive web content. Fitted furniture to health and fitness, automotive to auto-enrolment – I’m confident writing across all channels and for every industry. Whatever your requirement – the ‘big idea’ for a new creative campaign or a quick copy refresh, I can deliver. Let’s connect. And engage more people with the right words today.
katyyoung.co.uk
Blue Cross | Katy Young
http://www.katyyoung.co.uk/blue-cross
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. Blue Cross recently launched a new sub-brand: The Clothes Line. Prior to the launch, they needed help defining their brand and underlining its presence in an already saturated market. Working alongside Rule of Three, I produced a bulk of copy for them to pick and mix from in their overall comms including a brand manifesto, tone of voice guidance and web content. Brand manifesto, Tone of Voice guidance, Web content.
katyyoung.co.uk
Copywriter Oxfordshire for all your marketing comms | Katy Young
http://www.katyyoung.co.uk/audi-2
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. BBH Retail (a division of BBH). Create bespoke and generic brochures for each Audi centre/showroom across the country to give to customers. Also the brochures were sent out to members of the Audi owner’s club. Create the new model information booklet detailing new models, USPs and standard/upgrade options. Create a radio script for the cabriolet range in the height of summer.
katyyoung.co.uk
Copywriter Oxfordshire for all your marketing comms | Katy Young
http://www.katyyoung.co.uk/rates
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. From a copy refresh to an entire campaign, in-house or from home. My rates are realistic and reflect the high quality work I produce. I’m a perfectionist and only put my name to first-class content. And when it comes to rates – hourly, daily, weekly or adhoc, whatever works best for us both is generally what I run with. Over some initial thoughts, pick up the phone or let’s chat on Skype.
katyyoung.co.uk
Copywriter Oxfordshire for all your marketing comms - Part 2
http://www.katyyoung.co.uk/page/2
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action.
katyyoung.co.uk
Yazoo | Katy Young
http://www.katyyoung.co.uk/yazoo
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. Yazoo recently repositioned and needed new branding including the all-important brand manifesto. They were targeting three separate target markets mums primarily, then young children and pre-teens. The brand manifesto needed to mirror their ethos of how ‘deliciously good’ their products are and the fact that they’re wholesome yet awesome. Brand manifesto, straplines, target market platforms, tone of voice.
katyyoung.co.uk
Auto Trader | Katy Young
http://www.katyyoung.co.uk/auto-trader
E: hello[at]katyyoung.co.uk. Clean, sharp communications. From concept to call to action. I’ve written for a number of automotive clients for this agency: Porsche, Auto Trader, Autotrade-Mail and Deltapoint to name a few. This time, Auto Trader needed a take-away brochure summarising the main benefits of their features and services for dealers. The brochure was given away at a trade exhibition where the banners I produced headlines for were also displayed. Banner copy, Brochure copy.