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T0PPLED BOLLARD HOME PAGE

THE HOME OF DIRECT MAIL. Notes from the Toppled Bollard. The Toppled Bollard was invented as an advertising mechanism with two purposes:. Firstly, as a way of promoting Hamilton House Mailings plc. And secondly, as a practical demonstration that the “common sense” approach to direct mail does not hold all the answers. Some of the Bollardic highlights to be found on this site. The most successful set of sales letters of the last ten years:. Building Brands on Limited Budgets:. Writing humorous direct mail:.

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T0PPLED BOLLARD HOME PAGE | toppled.info Reviews

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THE HOME OF DIRECT MAIL. Notes from the Toppled Bollard. The Toppled Bollard was invented as an advertising mechanism with two purposes:. Firstly, as a way of promoting Hamilton House Mailings plc. And secondly, as a practical demonstration that the “common sense” approach to direct mail does not hold all the answers. Some of the Bollardic highlights to be found on this site. The most successful set of sales letters of the last ten years:. Building Brands on Limited Budgets:. Writing humorous direct mail:.

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1 the toppled bollard

2 an article

3 the real history

4 the fictional history

5 the sacred rules

6 contact information

7 telephone

8 registered address

9 company registration

10 vat number

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T0PPLED BOLLARD HOME PAGE | toppled.info Reviews

https://toppled.info

THE HOME OF DIRECT MAIL. Notes from the Toppled Bollard. The Toppled Bollard was invented as an advertising mechanism with two purposes:. Firstly, as a way of promoting Hamilton House Mailings plc. And secondly, as a practical demonstration that the “common sense” approach to direct mail does not hold all the answers. Some of the Bollardic highlights to be found on this site. The most successful set of sales letters of the last ten years:. Building Brands on Limited Budgets:. Writing humorous direct mail:.

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blog.toppled.info

The Toppled Bollard: radical direct marketing in practice | Everything you never wanted to know about direct marketing

The Toppled Bollard: radical direct marketing in practice. A screaming comes across the sky. A screaming comes across the sky. Or give me your money but it doesn’t matter if you don’t). I love that line, and I think of it today because I just read a blog in which an American lady reviews someone else’s list of 100 best opening lines of novels and then makes her comment on each one. In this list quote above comes third, and she is unimpressed. In these emails that never quite manage to get the number of r...

INTERNAL PAGES

toppled.info

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The PostScript

http://www.toppled.info/horses.htm

The great mystery of the Sales Letter PostScript. In a sales letter the only thing that is more important than the PS is the headline. The headline grabs attention, and makes the reader think, yes I want to read this. So the reader starts reading but what then? Most people who get attracted by the headline then read the opening line or so of the direct mail piece, and then start skipping as they feel the urge to get to the end and find out what all this is about. But let’s assume you don’t do that. The P...

2

Successful letters

http://www.toppled.info/successfulletters.html

THE HOME OF DIRECT MAIL. The most successful set of sales letters of the last ten years. Along with its associated enterprise The Broken Glass. Is a mythical pub, nightclub and events centre set in the heart of Corby, Northamptonshire. It was created as a location for an on-going series of stories which have been told in the sales letters sent to customers and potential customers of Hamilton House Mailings plc. Why did we bother to invent it? The argument in favour of this approach was simple: most of ou...

3

Humorous direct mail

http://www.toppled.info/humorousdirectmail.html

THE HOME OF DIRECT MAIL. Writing humorous direct mail: how the Bollard stories are written. The story of the Toppled Bollard is as inconsistent as its clientele. If you have a desire to read through some of the stories from the past you will find characters come and go, the name of the landlord of our pub changes, and the features and nature of the bar are not exactly consistent. We didnt plan it this way but somehow it just happened like that. It isnt really important. Suddenly Ester Rantzen turns up.

4

Bollard history

http://www.toppled.info/bollardhistory.html

THE HOME OF DIRECT MAIL. Hamilton House and the Toppled Bollard:. The Toppled Bollard is a mythical public house located somewhere in Corby, Northamptonshire. The pub was invented by copywriters at Hamilton House Mailings plc who were working on ways to ensure that the name Hamilton House would become synonymous with direct mail. The results of these rather long lunches were invariably disastrous both in terms of public health and sales. Everyone who wanted an award, it seemed, could win an award.

5

Tales from the Toppled Bollard

http://www.toppled.info/tales.html

THE HOME OF DIRECT MAIL. Sample Toppled Bollard Sales Letters. Newest additions to the site. Thoughts from the Bollard. Alphabetical listing of all letters. The man who invented spam, and how we can get our own back. It is wise to be extremely careful when using the M47 as it may not exist. Windmills were invented by Flemish painters as a way of filling in the background. How Ruth Kelly came to regret taking up the position of Minister for Transport. Thoughts from the Bollard. Which turns out to be red).

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toppled.inasentence.org

toppled in a sentence | simple examples

In A Sentence .org. The best little site that helps you understand word usage with examples. Toppled in a sentence. Yes, just like it. Let's not forget too that the US. 2 democracies and thwarted another. The barrier to entry has. By an order of magnitude and the market is slow to adapt to such changes. Yes, and especially that the US. Its democracy to install a brutal dictator. Use caducean in a sentence. Use cattier in a sentence. Use cityscape in a sentence. Use consultations in a sentence.

toppled.info

T0PPLED BOLLARD HOME PAGE

THE HOME OF DIRECT MAIL. Notes from the Toppled Bollard. The Toppled Bollard was invented as an advertising mechanism with two purposes:. Firstly, as a way of promoting Hamilton House Mailings plc. And secondly, as a practical demonstration that the “common sense” approach to direct mail does not hold all the answers. Some of the Bollardic highlights to be found on this site. The most successful set of sales letters of the last ten years:. Building Brands on Limited Budgets:. Writing humorous direct mail:.

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Toppled Cake | Real, relevant wedding planning information for modern brides.

Color Story: Bridesmaid Dresses. Weddings have come a long way in recent years. Every bride is unique and so are her bridesmaids so why should every woman in the bridal party be required to wear the same dress? Below are a few different themed wedding invitations that we absolutely adore. Each one embodies the vision of a unique event and says, “Hey, this wedding is going to be awesome! Country Chic Wedding Invitation with Burlap Pocket. From Jacqueline Ann Invitations. The last celebrity wedding we post...

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Friday 4 November Radisson Blu Plaza Hotel Sonia Henies plass 3 Oslo. Public trust is imperative for business. Success in business depends on public trust. It takes years to build, but seconds to tear down. The trust of stakeholders - such as employees, shareholders, government officials, NGOs and executives - can only be obtained through strong performance. Registration, light lunch and refreshments. Welcome and introductory remarks by. CEO, KPMG Norway. Makers and Takers by Rana Foroohar. Is a Swedish ...