Hank Brigman, Touchpoint Guru Differentiate & Build a Defendable Competitive Advantage via Customer Experience Management Speaking, Consulting, & Coaching. Author Touchpoint Power
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Hank Brigman, Build Customer Centricity, Touchpoint by Touchpoint | touchpointguru.com Reviews
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Hank Brigman, Touchpoint Guru Differentiate & Build a Defendable Competitive Advantage via Customer Experience Management Speaking, Consulting, & Coaching. Author Touchpoint Power
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Resources
http://www.touchpointguru.com/Customer-Experience-Resources/Touchpoint-Tools.html
Maximizing Ability to Get and Keep Customers. Resources to aid your Customer Experience Management Understanding and Efforts. Click the images or video titles below to view Hank Brigman's Video TOUCHPOiNTER Series of the ten basic questions he receives on Customer Experience Management (CEM) and touchpoints. Video TOUCHPOiNTER Series-Introduction to the Series and CEM Foundations. In viewing this 8:52 video you will gain a deeper understanding of:. A customer experience language hierarchy. Learn The Thre...
Sharing original methodologies, tools and secrets to building customer-centricity
http://www.touchpointguru.com/Touchpoint-Power/How-to-Build-Customer-Centricity.html
Maximizing Ability to Get and Keep Customers. Sharing original methodologies, tools and secrets to building customer-centricity. Hank Brigman has captured his years of Customer Experience Management expertise to share in:. Get and Keep More Customers, Touchpoint by Touchpoint. Customer Experience Management Pioneer. W H "Hank" Brigman. Enough with examples let’s get down to solving problems. Soooo many customer experience books share ad nauseam stories from the usual cast of characters Disney, Southwest ...
Site Map
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Maximizing Ability to Get and Keep Customers. Q: Why is Hank Brigman called the Touchpoint Guru? Q: What exactly are Touchpoints? Q: How can Hank Brigman help me? Q: What are the three Customer Journeys? Q What makes up journeys? Q: Why are Touchpoints so important? Q: What type of speaking programs does Hank Brigman offer? Q: What is a Valued Touchpoint? Q: Where does Hank Brigman travel from? Q: What is Customer Experience Management? Q: Who are the audiences most suited for Hank Brigman's programs?
Touchpoint Glossary | What is TouchPoint Marketing | Customer Experience & Touchpoint Strategy
http://www.touchpointguru.com/Customer-Experience-Management-Definitions/Touchpoint-Glossary-Dictionary.html
Maximizing Ability to Get and Keep Customers. Hank Brigman’s Customer Experience Management (CEM) Glossary. Definition: Each interaction physical, communication, human and sensory with and within your organization. Customer Experience Management (CEM). Definition: The discipline used to comprehensively manage a customer's journeys with your organization, product, brand or service in the efficient creation of value for both customer and organization. Collected from 'all around' an employee. Definition: Th...
Recent Posts | Blog
http://www.touchpointguru.com/Touchpoint-Talk/Blog/Customer-Experience
Deep Dive: Net Promoter Score (NPS). While there are critics of all relationship measures, I believe that the advantages of a single relationship metric far outweigh criticisms. Net Promoter Score is one of the most commonly used, and based on a single question:. How likely are you to recommend to a friend or colleague? The developer of Net Promoter Score, Fred Reichheld, provides the following Rules of Measurement Principles. Ask the NPS question and little else. Choose a scale that works and stick to it.
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Defining Customer Touchpoints
http://www.imediaconnection.com/content/4508.asp
Media Planning and Buying. Find People and Companies. Title for Previous Page]. Title for Next Page]. November 04, 2004. What could be more important than improving sales and your customer relationships? But what exactly is a touchpoint? In fact, improving your customer relationships can deliver powerful results to your organization. For example, after seeing the impact on her brand perception and purchase decision of consistently great touchpoint experiences with her local Lexus dealer, the marketin...
Seth made me write this! | life in beta
https://saganowski.wordpress.com/2007/11/24/seth-made-me-write-this
Blog of Maciek Saganowski. Stuff on web, UX, economy, product and future. November 24, 2007 • 12:15 am. Seth made me write this! I’m pretty late with stuff, and so I was while reading Seth Godin’s Small is a New Big. All in all. Product work is way too difficult. So what we do? So what do I mean by Product? Product = Brand, why? Here’s my checklist of what constitutes a good product and user experience? Best if your product does one thing only, but does it very well. Don’t expose features that will b...
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Hank Brigman, Build Customer Centricity, Touchpoint by Touchpoint
Maximizing Ability to Get and Keep Customers. Expert Customer Experience Management (CEM) strategy, implementation and measurement. The purpose of business is to get and keep customers. Few organizations are truly customer-centric - how many can you name? Customer-centricity is achieved by very few organizations. This, despite the fact that being customer-centric is good business. W. H. "Hank" Brigman has devoted his professional life to understanding and perfecting. W H "Hank" Brigman. Brigman has four ...
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