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TransformCom | Cutting the Cost of Confusion

Should razor blades come with personalized service? Brand strategist Rich Layton describes his heartbreaking experience with Harry's.

http://www.transformcom.com/

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TRANSFORM COMMUNICATIONS

RICHARD LAYTON

2935 S●●●●●●H AVE.

POR●●●AND , OREGON, 97225

UNITED STATES

1.50●●●●8171
1.50●●●●0135
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TRANSFORM COMMUNICATIONS

RICHARD LAYTON

2935 S●●●●●●H AVE.

POR●●●AND , OREGON, 97225

UNITED STATES

1.50●●●●8171
1.50●●●●0135
TR●●●●●●●●●●●@GMAIL.COM

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BLUEHOST.COM

BLUEHOST INC

1958 S●●●●●●0 EAST

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1.80●●●●1992
WH●●●@BLUEHOST.COM

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Should razor blades come with personalized service? Brand strategist Rich Layton describes his heartbreaking experience with Harry's.
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TransformCom | Cutting the Cost of Confusion | transformcom.com Reviews

https://transformcom.com

Should razor blades come with personalized service? Brand strategist Rich Layton describes his heartbreaking experience with Harry's.

INTERNAL PAGES

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1

Strategic Initiatives | TransformCom

http://www.transformcom.com/practice-areas/strategic-initiatives

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. You can’t launch the Next Big Thing. With the same old song-and-dance. Sophisticated strategic initiatives require finely-tuned communications that captivate and fully engage everyone on whom success depends. A risk-based communications strategy is the most effective means of closing that gap. We’re committed to helping you understand and appreciate this complex underta...

2

Keepin' It Real | TransformCom

http://www.transformcom.com/keepin-it-real

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. Keepin’ It Real. Fortunately, the old boundaries have disappeared. Today, Rich is respected in the professional music community not only for his musicianship, but also for his expertise in branding and marketing. On weekend nights, when Rich takes the stage with his band The Troublemakers. There are bound to be a few Transform clients and colleagues taking to the dance floor.

3

Catch of the Day | TransformCom

http://www.transformcom.com/catch-day

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. Catch of the Day. Posted by Rich in The Cost of Confusion Blog. On 01 29th, 2014 no responses. 8220;The worm has to taste good to the fish, not the fisherman. Sometimes I have the impression it’s the other way around with us.” – Bernd Osterloh, head of the VW works’ council. Click here to cancel reply. Mail (will not be published) (required). The Cost of Confusion.

4

Bootstrap Branding | TransformCom

http://www.transformcom.com/practice-areas/branding

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. That’s what old friend and drummer Steve Smitty Schmitz used to say every time our band got ready to take the stage and rock the house. Two decades later, those words still convey the essence of what it means to express an authentic brand. Today, there’s one more imperative to add: make sure they know what makes you different from everybody else. Laura Bernstein, President.

5

The Cost of Confusion Blog | TransformCom

http://www.transformcom.com/category/confusion-ripped-headlines

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. Browsing The Cost of Confusion Blog. Rarely does a week go by without the word “confusion” appearing somewhere in the news. Here’s where we’ll keep you posted with fresh insights on “OPFC” – other people’s failures to communicate. Too Close for Comfort. Posted by Rich on 10 20th, 2014 one response. They Glazed Over Like a Christmas Ham. When Sweet Spots Collide. Leaving the g...

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TransformCom | Cutting the Cost of Confusion

Rich Layton: Principal & Creative Director. DNA & Approach. Clients & Industries. Tradeshows & Events. The Cost of Confusion Blog. Authentic brands. Messages that cut through the clutter and close the sale. Clear, concise information that empowers people to make better decisions, faster. These are the new essentials for success in the age of Information Overload. It’s the ever-present danger for agencies and in-house. Too Close for Comfort. They Glazed Over Like a Christmas Ham. As the benefits program c...

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