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Privacy, journalism, advertising - Trust Matters

Trust Matters seeks to be an independent voice on matters of trust in the digital world with an eye on privacy, journalism and advertising.

http://www.trust-matters.org/

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Privacy, journalism, advertising - Trust Matters | trust-matters.org Reviews

https://trust-matters.org

Trust Matters seeks to be an independent voice on matters of trust in the digital world with an eye on privacy, journalism and advertising.

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1

The most important metric - Trust Matters

http://www.trust-matters.org/2014/03/17/the-most-important-metric

The most important metric. March 17, 2014. Here’s what success looks like in a post-pageview world. I’ve long challenged and loathed two of our most popular industry metrics –. 8211; for a better part of a decade arguing that tactics to maximize them inversely correlate to great brands and experiences. Note to industry: “page views” is an irrelevant metric inverse to great UX and has been for a decade. Stop reporting it. http:/ t.co/TwUH2nhr. Jason Kint (@jason kint) August 10, 2012. April 7, 2014. The f...

2

Viewable advertising will be great for publishers (and marketers) - Trust Matters

http://www.trust-matters.org/2014/04/07/viewable-advertising-will-great-publisher-business

Viewable advertising will be great for publishers (and marketers). April 7, 2014. Websites hope viewable ads are good for business. I see it as a significantly positive step for quality publishers and brands. It immediately aligns the monetization of websites more closely with consumption of websites, said Jason Kint, long-time SVP at CBS Interactive. In general, the more marketers’ dollars line up with share of consumers’ time the better off content companies will be, he added. April 7, 2014. February 2...

3

Press | Privacy, Journalism, Advertising | Trust Matters

http://www.trust-matters.org/press

Columns, quotes and interviews related to digital media after my joining DCN:. Debunked: Five Excuses for Dismissing Do Not Track,. Advertising Age, April 2015. Unbridled Tracking and Ad Blocking: Connect the Dots,. DCN: InContext, April 2015. The Next Chapter from Code/Media. DCN: InContext, April 2015. What publishers need to do to earn trust from CMOs, Digiday Jan 2015. Attack of the Zombie Cookies: Verizon and a Turn for the Worse,. False Advertising: When Lazy Headlines Undermine Great Research,.

4

Who cares if it's true? - Trust Matters

http://www.trust-matters.org/2014/03/03/who-cares-if-its-true-trust

Who cares if it’s true? March 3, 2014. Modern-day newsrooms reconsider their values. I would recommend this Marc Fisher column for anyone in the news business as it examines the perceived decline in the value of truth in newsrooms. It also considers the challenges and expense of patience in verifying and getting a story right using New Yorker as the extreme example of patience (and expense). Modern-day newsrooms reconsider their values. What is wrong with the internet? April 7, 2014. March 26, 2014.

5

Ad viewability matters - Trust Matters

http://www.trust-matters.org/2014/02/27/ad-viewability-matters

February 27, 2014. I was pleased to see coverage of ad viewability by Jack Marshall over at Digiday. Jack essentially spoke for most of the Internet asking what it is. Having represented the publishers’ voice on the Making Measurement Make Sense Blue Ribbon Committee. I would humbly suggest he missed on three major points. Behavioral advertising might not be as crucial as you think. The future of news. Viewable advertising will be great for publishers (and marketers). April 7, 2014. March 26, 2014. Proud...

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Privacy, journalism, advertising - Trust Matters

Seeks to be an independent voice on matters of trust in the digital world. As innovation cycles accelerate, stakeholders must shape the future together with an eye on privacy, journalism, advertising, commerce and mobile. Viewable advertising will be great for publishers (and marketers). April 7, 2014. AdAge: Privacy and 3rd party vs 1st party data. March 26, 2014. The most important metric. March 17, 2014. 60 Minutes digs into privacy and the dark box of data. March 11, 2014. March 3, 2014. March 3, 2014.

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