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Truth competently told

A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like "insight", "integrated" is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

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Truth competently told | truthcompetentlytold.blogspot.com Reviews

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A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like insight, integrated is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

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4 cleaver

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6 on originality

7 two separate questions

8 no comments

9 eugh

10 brain gym time

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Truth competently told | truthcompetentlytold.blogspot.com Reviews

https://truthcompetentlytold.blogspot.com

A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like "insight", "integrated" is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

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truthcompetentlytold.blogspot.com

1

Truth competently told: November 2007

http://truthcompetentlytold.blogspot.com/2007_11_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Tuesday, November 20, 2007. 144 words, I'm told. Northern Planner has some nice thoughts on presentations here. They put me in mind of this. A reminder that, as the man said, "in a work of genius, execution becomes content". Friday, November 16, 2007. And yet the best piece of digital I've come across recently has not even the vaguest whiff of 2.0 about it. It's by this woman, Miranda July. Wednesday, November 14, 2007. To avoid ob...

2

Truth competently told: March 2008

http://truthcompetentlytold.blogspot.com/2008_03_01_archive.html

A guy who thinks too much about advertising writes too much about it too. Monday, March 31, 2008. A hiding to nothing. So the new Cadbury ad is here, and the knives are out. In the circumstances, it's as good as it could have been. As if that weren't enough, both the central idea ("trucks having fun") and the fact that there'd be another mawkish 80s soft rock soundtrack were revealed in advance. It wouldn't have felt anywhere near as fresh. Monday, March 24, 2008. Most public language is so dry and blood...

3

Truth competently told: Integrated

http://truthcompetentlytold.blogspot.com/2008/06/integrated.html

A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like "insight", "integrated" is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

4

Truth competently told: Brain gym time

http://truthcompetentlytold.blogspot.com/2008/04/brain-gym-time.html

A guy who thinks too much about advertising writes too much about it too. Friday, April 4, 2008. I once heard of a Creative Director who insisted that all his writers read the New Yorker each week, so they could learn from its lucid, elegantly crafted prose. I'm not sure that's how useful that is any more. Lucid, elegantly crafted prose is rarely called for. Even when it is, the entirety of the copy required is likely to be shorter than a single New Yorker sentence. If I were a CD, I'd hold an agency-wid...

5

Truth competently told: I want to be a Virgle Pioneer

http://truthcompetentlytold.blogspot.com/2008/04/i-want-to-be-virgle-pioneer.html

A guy who thinks too much about advertising writes too much about it too. Tuesday, April 1, 2008. I want to be a Virgle Pioneer. As a copywriter, petulant fop, and possessor of some good, strong genes (if you go for thin blokes), I believe I am uniquely qualified to colonise Mars. Thanks to Virgin and Google's new initiative. Released today, April 1, I may be able to. Brilliant. And not a penguin. The application form is particularly good. Subscribe to: Post Comments (Atom). In praise of the specific.

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truthcompetentlytold.blogspot.com

Truth competently told

A guy who thinks too much about advertising writes too much about it too. Thursday, June 12, 2008. Like "insight", "integrated" is a word that seems to be used a little too generously by many agencies. I don't have an OED to hand, but dictionary.com gives us: . 1 combining or coordinating separate elements so as to provide a harmonious, interrelated whole: an integrated plot; an integrated course of study. 2 organized or structured so that constituent units function cooperatively: an integrated economy.

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